--- name: "app-store-optimization" description: App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes. triggers: - ASO - app store optimization - app store ranking - app keywords - app metadata - play store optimization - app store listing - improve app rankings - app visibility - app store SEO - mobile app marketing - app conversion rate --- # App Store Optimization (ASO) --- ## Keyword Research Workflow Discover and evaluate keywords that drive app store visibility. ### Workflow: Conduct Keyword Research 1. Define target audience and core app functions: - Primary use case (what problem does the app solve) - Target user demographics - Competitive category 2. Generate seed keywords from: - App features and benefits - User language (not developer terminology) - App store autocomplete suggestions 3. Expand keyword list using: - Modifiers (free, best, simple) - Actions (create, track, organize) - Audiences (for students, for teams, for business) 4. Evaluate each keyword: - Search volume (estimated monthly searches) - Competition (number and quality of ranking apps) - Relevance (alignment with app function) 5. Score and prioritize keywords: - Primary: Title and keyword field (iOS) - Secondary: Subtitle and short description - Tertiary: Full description only 6. Map keywords to metadata locations 7. Document keyword strategy for tracking 8. **Validation:** Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field ### Keyword Evaluation Criteria | Factor | Weight | High Score Indicators | |--------|--------|----------------------| | Relevance | 35% | Describes core app function | | Volume | 25% | 10,000+ monthly searches | | Competition | 25% | Top 10 apps have <4.5 avg rating | | Conversion | 15% | Transactional intent ("best X app") | ### Keyword Placement Priority | Location | Search Weight | |----------|---------------| | App Title | Highest | | Subtitle (iOS) | High | | Keyword Field (iOS) | High | | Short Description (Android) | High | | Full Description | Medium | See: [references/keyword-research-guide.md](references/keyword-research-guide.md) --- ## Metadata Optimization Workflow Optimize app store listing elements for search ranking and conversion. ### Workflow: Optimize App Metadata 1. Audit current metadata against platform limits: - Title character count and keyword presence - Subtitle/short description usage - Keyword field efficiency (iOS) - Description keyword density 2. Optimize title following formula: ``` [Brand Name] - [Primary Keyword] [Secondary Keyword] ``` 3. Write subtitle (iOS) or short description (Android): - Focus on primary benefit - Include secondary keyword - Use action verbs 4. Optimize keyword field (iOS only): - Remove duplicates from title - Remove plurals (Apple indexes both forms) - No spaces after commas - Prioritize by score 5. Rewrite full description: - Hook paragraph with value proposition - Feature bullets with keywords - Social proof section - Call to action 6. Validate character counts for each field 7. Calculate keyword density (target 2-3% primary) 8. **Validation:** All fields within character limits; primary keyword in title; no keyword stuffing (>5%); natural language preserved ### Platform Character Limits | Field | Apple App Store | Google Play Store | |-------|-----------------|-------------------| | Title | 30 characters | 50 characters | | Subtitle | 30 characters | N/A | | Short Description | N/A | 80 characters | | Keywords | 100 characters | N/A | | Promotional Text | 170 characters | N/A | | Full Description | 4,000 characters | 4,000 characters | | What's New | 4,000 characters | 500 characters | ### Description Structure ``` PARAGRAPH 1: Hook (50-100 words) ├── Address user pain point ├── State main value proposition └── Include primary keyword PARAGRAPH 2-3: Features (100-150 words) ├── Top 5 features with benefits ├── Bullet points for scanability └── Secondary keywords naturally integrated PARAGRAPH 4: Social Proof (50-75 words) ├── Download count or rating ├── Press mentions or awards └── Summary of user testimonials PARAGRAPH 5: Call to Action (25-50 words) ├── Clear next step └── Reassurance (free trial, no signup) ``` See: [references/platform-requirements.md](references/platform-requirements.md) --- ## Competitor Analysis Workflow Analyze top competitors to identify keyword gaps and positioning opportunities. ### Workflow: Analyze Competitor ASO Strategy 1. Identify top 10 competitors: - Direct competitors (same core function) - Indirect competitors (overlapping audience) - Category leaders (top downloads) 2. Extract competitor keywords from: - App titles and subtitles - First 100 words of descriptions - Visible metadata patterns 3. Build competitor keyword matrix: - Map which keywords each competitor targets - Calculate coverage percentage per keyword 4. Identify keyword gaps: - Keywords with <40% competitor coverage - High volume terms competitors miss - Long-tail opportunities 5. Analyze competitor visual assets: - Icon design patterns - Screenshot messaging and style - Video presence and quality 6. Compare ratings and review patterns: - Average rating by competitor - Common praise themes - Common complaint themes 7. Document positioning opportunities 8. **Validation:** 10+ competitors analyzed; keyword matrix complete; gaps identified with volume estimates; visual audit documented ### Competitor Analysis Matrix | Analysis Area | Data Points | |---------------|-------------| | Keywords | Title keywords, description frequency | | Metadata | Character utilization, keyword density | | Visuals | Icon style, screenshot count/style | | Ratings | Average rating, total count, velocity | | Reviews | Top praise, top complaints | ### Gap Analysis Template | Opportunity Type | Example | Action | |------------------|---------|--------| | Keyword gap | "habit tracker" (40% coverage) | Add to keyword field | | Feature gap | Competitor lacks widget | Highlight in screenshots | | Visual gap | No videos in top 5 | Create app preview | | Messaging gap | None mention "free" | Test free positioning | --- ## App Launch Workflow Execute a structured launch for maximum initial visibility. ### Workflow: Launch App to Stores 1. Complete pre-launch preparation (4 weeks before): - Finalize keywords and metadata - Prepare all visual assets - Set up analytics (Firebase, Mixpanel) - Build press kit and media list 2. Submit for review (2 weeks before): - Complete all store requirements - Verify compliance with guidelines - Prepare launch communications 3. Configure post-launch systems: - Set up review monitoring - Prepare response templates - Configure rating prompt timing 4. Execute launch day: - Verify app is live in both stores - Announce across all channels - Begin review response cycle 5. Monitor initial performance (days 1-7): - Track download velocity hourly - Monitor reviews and respond within 24 hours - Document any issues for quick fixes 6. Conduct 7-day retrospective: - Compare performance to projections - Identify quick optimization wins - Plan first metadata update 7. Schedule first update (2 weeks post-launch) 8. **Validation:** App live in stores; analytics tracking; review responses within 24h; download velocity documented; first update scheduled ### Pre-Launch Checklist | Category | Items | |----------|-------| | Metadata | Title, subtitle, description, keywords | | Visual Assets | Icon, screenshots (all sizes), video | | Compliance | Age rating, privacy policy, content rights | | Technical | App binary, signing certificates | | Analytics | SDK integration, event tracking | | Marketing | Press kit, social content, email ready | ### Launch Timing Considerations | Factor | Recommendation | |--------|----------------| | Day of week | Tuesday-Wednesday (avoid weekends) | | Time of day | Morning in target market timezone | | Seasonal | Align with relevant category seasons | | Competition | Avoid major competitor launch dates | See: [references/aso-best-practices.md](references/aso-best-practices.md) --- ## A/B Testing Workflow Test metadata and visual elements to improve conversion rates. ### Workflow: Run A/B Test 1. Select test element (prioritize by impact): - Icon (highest impact) - Screenshot 1 (high impact) - Title (high impact) - Short description (medium impact) 2. Form hypothesis: ``` If we [change], then [metric] will [improve/increase] by [amount] because [rationale]. ``` 3. Create variants: - Control: Current version - Treatment: Single variable change 4. Calculate required sample size: - Baseline conversion rate - Minimum detectable effect (usually 5%) - Statistical significance (95%) 5. Launch test: - Apple: Use Product Page Optimization - Android: Use Store Listing Experiments 6. Run test for minimum duration: - At least 7 days - Until statistical significance reached 7. Analyze results: - Compare conversion rates - Check statistical significance - Document learnings 8. **Validation:** Single variable tested; sample size sufficient; significance reached (95%); results documented; winner implemented ### A/B Test Prioritization | Element | Conversion Impact | Test Complexity | |---------|-------------------|-----------------| | App Icon | 10-25% lift possible | Medium (design needed) | | Screenshot 1 | 15-35% lift possible | Medium | | Title | 5-15% lift possible | Low | | Short Description | 5-10% lift possible | Low | | Video | 10-20% lift possible | High | ### Sample Size Quick Reference | Baseline CVR | Impressions Needed (per variant) | |--------------|----------------------------------| | 1% | 31,000 | | 2% | 15,500 | | 5% | 6,200 | | 10% | 3,100 | ### Test Documentation Template ``` TEST ID: ASO-2025-001 ELEMENT: App Icon HYPOTHESIS: A bolder color icon will increase conversion by 10% START DATE: [Date] END DATE: [Date] RESULTS: ├── Control CVR: 4.2% ├── Treatment CVR: 4.8% ├── Lift: +14.3% ├── Significance: 97% └── Decision: Implement treatment LEARNINGS: - Bold colors outperform muted tones in this category - Apply to screenshot backgrounds for next test ``` --- ## Before/After Examples ### Title Optimization **Productivity App:** | Version | Title | Analysis | |---------|-------|----------| | Before | "MyTasks" | No keywords, brand only (8 chars) | | After | "MyTasks - Todo List & Planner" | Primary + secondary keywords (29 chars) | **Fitness App:** | Version | Title | Analysis | |---------|-------|----------| | Before | "FitTrack Pro" | Generic modifier (12 chars) | | After | "FitTrack: Workout Log & Gym" | Category keywords (27 chars) | ### Subtitle Optimization (iOS) | Version | Subtitle | Analysis | |---------|----------|----------| | Before | "Get Things Done" | Vague, no keywords | | After | "Daily Task Manager & Planner" | Two keywords, benefit clear | ### Keyword Field Optimization (iOS) **Before (Inefficient - 89 chars, 8 keywords):** ``` task manager, todo list, productivity app, daily planner, reminder app ``` **After (Optimized - 97 chars, 14 keywords):** ``` task,todo,checklist,reminder,organize,daily,planner,schedule,deadline,goals,habit,widget,sync,team ``` **Improvements:** - Removed spaces after commas (+8 chars) - Removed duplicates (task manager → task) - Removed plurals (reminders → reminder) - Removed words in title - Added more relevant keywords ### Description Opening **Before:** ``` MyTasks is a comprehensive task management solution designed to help busy professionals organize their daily activities and boost productivity. ``` **After:** ``` Forget missed deadlines. MyTasks keeps every task, reminder, and project in one place—so you focus on doing, not remembering. Trusted by 500,000+ professionals. ``` **Improvements:** - Leads with user pain point - Specific benefit (not generic "boost productivity") - Social proof included - Keywords natural, not stuffed ### Screenshot Caption Evolution | Version | Caption | Issue | |---------|---------|-------| | Before | "Task List Feature" | Feature-focused, passive | | Better | "Create Task Lists" | Action verb, but still feature | | Best | "Never Miss a Deadline" | Benefit-focused, emotional | --- ## Tools and References ### Scripts | Script | Purpose | Usage | |--------|---------|-------| | [keyword_analyzer.py](scripts/keyword_analyzer.py) | Analyze keywords for volume and competition | `python keyword_analyzer.py --keywords "todo,task,planner"` | | [metadata_optimizer.py](scripts/metadata_optimizer.py) | Validate metadata character limits and density | `python metadata_optimizer.py --platform ios --title "App Title"` | | [competitor_analyzer.py](scripts/competitor_analyzer.py) | Extract and compare competitor keywords | `python competitor_analyzer.py --competitors "App1,App2,App3"` | | [aso_scorer.py](scripts/aso_scorer.py) | Calculate overall ASO health score | `python aso_scorer.py --app-id com.example.app` | | [ab_test_planner.py](scripts/ab_test_planner.py) | Plan tests and calculate sample sizes | `python ab_test_planner.py --cvr 0.05 --lift 0.10` | | [review_analyzer.py](scripts/review_analyzer.py) | Analyze review sentiment and themes | `python review_analyzer.py --app-id com.example.app` | | [launch_checklist.py](scripts/launch_checklist.py) | Generate platform-specific launch checklists | `python launch_checklist.py --platform ios` | | [localization_helper.py](scripts/localization_helper.py) | Manage multi-language metadata | `python localization_helper.py --locales "en,es,de,ja"` | ### References | Document | Content | |----------|---------| | [platform-requirements.md](references/platform-requirements.md) | iOS and Android metadata specs, visual asset requirements | | [aso-best-practices.md](references/aso-best-practices.md) | Optimization strategies, rating management, launch tactics | | [keyword-research-guide.md](references/keyword-research-guide.md) | Research methodology, evaluation framework, tracking | ### Assets | Template | Purpose | |----------|---------| | [aso-audit-template.md](assets/aso-audit-template.md) | Structured audit checklist for app store listings | --- ## Platform Notes | Platform / Constraint | Behavior / Impact | |-----------------------|-------------------| | iOS keyword changes | Require app submission | | iOS promotional text | Editable without an app update | | Android metadata changes | Index in 1-2 hours | | Android keyword field | None — use description instead | | Keyword volume data | Estimates only; no official source | | Competitor data | Public listings only | **When not to use this skill:** web apps (use web SEO), enterprise/internal apps, TestFlight-only betas, or paid advertising strategy. --- ## Related Skills | Skill | Integration Point | |-------|-------------------| | [content-creator](../content-creator/) | App description copywriting | | [marketing-demand-acquisition](../marketing-demand-acquisition/) | Launch promotion campaigns | | [marketing-strategy-pmm](../marketing-strategy-pmm/) | Go-to-market planning | ## Proactive Triggers - **No keyword optimization in title** → App title is the #1 ranking factor. Include top keyword. - **Screenshots don't show value** → Screenshots should tell a story, not show UI. - **No ratings strategy** → Below 4.0 stars kills conversion. Implement in-app rating prompts. - **Description keyword-stuffed** → Natural language with keywords beats keyword stuffing. ## Output Artifacts | When you ask for... | You get... | |---------------------|------------| | "ASO audit" | Full app store listing audit with prioritized fixes | | "Keyword research" | Keyword list with search volume and difficulty scores | | "Optimize my listing" | Rewritten title, subtitle, description, keyword field | ## Communication All output passes quality verification: - Self-verify: source attribution, assumption audit, confidence scoring - Output format: Bottom Line → What (with confidence) → Why → How to Act - Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed. FILE:assets/aso-audit-template.md # ASO Audit Template Use this template to conduct a systematic App Store Optimization audit. --- ## App Information | Field | Value | |-------|-------| | App Name | | | Platform | [ ] iOS [ ] Android | | Category | | | Current Downloads | | | Current Rating | | | Audit Date | | --- ## Metadata Audit ### Title Analysis | Criterion | iOS (30 chars) | Android (50 chars) | |-----------|----------------|---------------------| | Current Title | | | | Character Count | /30 | /50 | | Primary Keyword Present | [ ] Yes [ ] No | [ ] Yes [ ] No | | Brand Name Position | | | **Title Score:** ___/10 **Recommendations:** - [ ] - [ ] ### Subtitle / Short Description | Criterion | iOS Subtitle (30 chars) | Android Short Desc (80 chars) | |-----------|-------------------------|-------------------------------| | Current Text | | | | Character Count | /30 | /80 | | Keywords Included | | | | Benefit-Focused | [ ] Yes [ ] No | [ ] Yes [ ] No | **Score:** ___/10 **Recommendations:** - [ ] - [ ] ### Keyword Field (iOS Only) | Criterion | Status | |-----------|--------| | Current Keywords | | | Character Count | /100 | | Duplicates Present | [ ] Yes [ ] No | | Plurals Included | [ ] Yes [ ] No | | Brand Names Included | [ ] Yes [ ] No | **Score:** ___/10 **Recommendations:** - [ ] - [ ] ### Full Description | Criterion | iOS | Android | |-----------|-----|---------| | Character Count | /4000 | /4000 | | Primary Keyword Density | % | % | | Secondary Keywords (count) | | | | Feature Bullets Present | [ ] Yes [ ] No | [ ] Yes [ ] No | | Social Proof Included | [ ] Yes [ ] No | [ ] Yes [ ] No | | CTA Present | [ ] Yes [ ] No | [ ] Yes [ ] No | **Score:** ___/10 **Recommendations:** - [ ] - [ ] --- ## Visual Asset Audit ### App Icon | Criterion | Status | |-----------|--------| | Recognizable at 60x60px | [ ] Yes [ ] No | | Distinct from competitors | [ ] Yes [ ] No | | Matches app design | [ ] Yes [ ] No | | No text/words | [ ] Yes [ ] No | **Score:** ___/10 **Recommendations:** - [ ] - [ ] ### Screenshots | Screenshot | Caption | Feature Shown | Score | |------------|---------|---------------|-------| | 1 (Hero) | | | /10 | | 2 | | | /10 | | 3 | | | /10 | | 4 | | | /10 | | 5 | | | /10 | | Criterion | Status | |-----------|--------| | Total Screenshots | /10 (iOS) or /8 (Android) | | Captions Present | [ ] Yes [ ] No | | Consistent Style | [ ] Yes [ ] No | | First 3 Show Value | [ ] Yes [ ] No | | Device Frames Used | [ ] Yes [ ] No | **Overall Screenshot Score:** ___/10 **Recommendations:** - [ ] - [ ] ### App Preview Video | Criterion | Status | |-----------|--------| | Video Present | [ ] Yes [ ] No | | Duration | seconds | | Shows Core Features | [ ] Yes [ ] No | | Hook in First 5 Seconds | [ ] Yes [ ] No | | CTA at End | [ ] Yes [ ] No | **Score:** ___/10 --- ## Keyword Performance Audit ### Current Keyword Rankings | Keyword | Current Rank | Volume | Competition | Score | |---------|--------------|--------|-------------|-------| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ### Keyword Opportunities | Keyword | Current Rank | Potential | Action | |---------|--------------|-----------|--------| | | | | | | | | | | | | | | | --- ## Rating & Review Audit ### Rating Summary | Metric | Value | |--------|-------| | Current Average Rating | /5.0 | | Total Ratings | | | Ratings (Last 30 Days) | | | 5-Star Percentage | % | | 1-Star Percentage | % | ### Review Analysis | Category | Count | Common Themes | |----------|-------|---------------| | Positive (4-5 stars) | | | | Neutral (3 stars) | | | | Negative (1-2 stars) | | | ### Response Rate | Metric | Value | |--------|-------| | Reviews Responded | % | | Avg Response Time | hours | **Rating Score:** ___/10 **Recommendations:** - [ ] - [ ] --- ## Competitor Comparison ### Top 3 Competitors | Metric | Your App | Competitor 1 | Competitor 2 | Competitor 3 | |--------|----------|--------------|--------------|--------------| | Name | | | | | | Rating | | | | | | Total Ratings | | | | | | Downloads | | | | | | Title Keywords | | | | | | Screenshot Count | | | | | ### Competitive Gaps | Gap Identified | Opportunity | |----------------|-------------| | | | | | | | | | --- ## Overall ASO Score | Category | Weight | Score | Weighted | |----------|--------|-------|----------| | Title/Metadata | 25% | /10 | | | Keywords | 25% | /10 | | | Visual Assets | 25% | /10 | | | Ratings/Reviews | 25% | /10 | | | **TOTAL** | 100% | | **/100** | --- ## Priority Action Items ### High Priority (This Week) 1. [ ] 2. [ ] 3. [ ] ### Medium Priority (This Month) 1. [ ] 2. [ ] 3. [ ] ### Low Priority (This Quarter) 1. [ ] 2. [ ] 3. [ ] --- ## Audit Sign-Off | Role | Name | Date | |------|------|------| | Auditor | | | | Reviewer | | | | App Owner | | | --- ## Notes _Additional observations and context:_ FILE:expected_output.json { "request_type": "keyword_research", "app_name": "TaskFlow Pro", "keyword_analysis": { "total_keywords_analyzed": 25, "primary_keywords": [ { "keyword": "task manager", "search_volume": 45000, "competition_level": "high", "relevance_score": 0.95, "difficulty_score": 72.5, "potential_score": 78.3, "recommendation": "High priority - target immediately" }, { "keyword": "productivity app", "search_volume": 38000, "competition_level": "high", "relevance_score": 0.90, "difficulty_score": 68.2, "potential_score": 75.1, "recommendation": "High priority - target immediately" }, { "keyword": "todo list", "search_volume": 52000, "competition_level": "very_high", "relevance_score": 0.85, "difficulty_score": 78.9, "potential_score": 71.4, "recommendation": "High priority - target immediately" } ], "secondary_keywords": [ { "keyword": "team task manager", "search_volume": 8500, "competition_level": "medium", "relevance_score": 0.88, "difficulty_score": 42.3, "potential_score": 68.7, "recommendation": "Good opportunity - include in metadata" }, { "keyword": "project planning app", "search_volume": 12000, "competition_level": "medium", "relevance_score": 0.75, "difficulty_score": 48.1, "potential_score": 64.2, "recommendation": "Good opportunity - include in metadata" } ], "long_tail_keywords": [ { "keyword": "ai task prioritization", "search_volume": 2800, "competition_level": "low", "relevance_score": 0.95, "difficulty_score": 25.4, "potential_score": 82.6, "recommendation": "Excellent long-tail opportunity" }, { "keyword": "team productivity tool", "search_volume": 3500, "competition_level": "low", "relevance_score": 0.85, "difficulty_score": 28.7, "potential_score": 79.3, "recommendation": "Excellent long-tail opportunity" } ] }, "competitor_insights": { "competitors_analyzed": 4, "common_keywords": [ "task", "todo", "list", "productivity", "organize", "manage" ], "keyword_gaps": [ { "keyword": "ai prioritization", "used_by": ["None of the major competitors"], "opportunity": "Unique positioning opportunity" }, { "keyword": "smart task manager", "used_by": ["Things 3"], "opportunity": "Underutilized by most competitors" } ] }, "metadata_recommendations": { "apple_app_store": { "title_options": [ { "title": "TaskFlow - AI Task Manager", "length": 26, "keywords_included": ["task manager", "ai"], "strategy": "brand_plus_primary" }, { "title": "TaskFlow: Smart Todo & Tasks", "length": 29, "keywords_included": ["todo", "tasks"], "strategy": "brand_plus_multiple" } ], "subtitle_recommendation": "AI-Powered Team Productivity", "keyword_field": "productivity,organize,planner,schedule,workflow,reminders,collaboration,calendar,sync,priorities", "description_focus": "Lead with AI differentiation, emphasize team features" }, "google_play_store": { "title_options": [ { "title": "TaskFlow - AI Task Manager & Team Productivity", "length": 48, "keywords_included": ["task manager", "ai", "team", "productivity"], "strategy": "keyword_rich" } ], "short_description_recommendation": "AI task manager - Organize, prioritize, and collaborate with your team", "description_focus": "Keywords naturally integrated throughout 4000 character description" } }, "strategic_recommendations": [ "Focus on 'AI prioritization' as unique differentiator - low competition, high relevance", "Target 'team task manager' and 'team productivity' keywords - good search volume, lower competition than generic terms", "Include long-tail keywords in description for additional discovery opportunities", "Test title variations with A/B testing after launch", "Monitor competitor keyword changes quarterly" ], "priority_actions": [ { "action": "Optimize app title with primary keyword", "priority": "high", "expected_impact": "15-25% improvement in search visibility" }, { "action": "Create description highlighting AI features with natural keyword integration", "priority": "high", "expected_impact": "10-15% improvement in conversion rate" }, { "action": "Plan A/B tests for icon and screenshots post-launch", "priority": "medium", "expected_impact": "5-10% improvement in conversion rate" } ], "aso_health_estimate": { "current_score": "N/A (pre-launch)", "potential_score_with_optimizations": "75-80/100", "key_strengths": [ "Unique AI differentiation", "Clear target audience", "Strong feature set" ], "areas_to_develop": [ "Build rating volume post-launch", "Monitor and respond to reviews", "Continuous keyword optimization" ] } } FILE:HOW_TO_USE.md # How to Use the App Store Optimization Skill Hey Claude—I just added the "app-store-optimization" skill. Can you help me optimize my app's presence on the App Store and Google Play? ## Example Invocations ### Keyword Research **Example 1: Basic Keyword Research** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you research the best keywords for my productivity app? I'm targeting professionals who need task management and team collaboration features. ``` **Example 2: Competitive Keyword Analysis** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you analyze keywords that Todoist, Asana, and Monday.com are using? I want to find gaps and opportunities for my project management app. ``` ### Metadata Optimization **Example 3: Optimize App Title** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you optimize my app title for the Apple App Store? My app is called "TaskFlow" and I want to rank for "task manager", "productivity", and "team collaboration". The title needs to be under 30 characters. ``` **Example 4: Full Metadata Package** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you create optimized metadata for both Apple App Store and Google Play Store? Here's my app info: - Name: TaskFlow - Category: Productivity - Key features: AI task prioritization, team collaboration, calendar integration - Target keywords: task manager, productivity app, team tasks ``` ### Competitor Analysis **Example 5: Analyze Top Competitors** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you analyze the ASO strategies of the top 5 productivity apps in the App Store? I want to understand their title strategies, keyword usage, and visual asset approaches. ``` **Example 6: Identify Competitive Gaps** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you compare my app's ASO performance against competitors and identify what I'm missing? Here's my current metadata: [paste metadata] ``` ### ASO Score Calculation **Example 7: Calculate Overall ASO Health** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you calculate my app's ASO health score? Here are my metrics: - Average rating: 4.2 stars - Total ratings: 3,500 - Keywords in top 10: 3 - Keywords in top 50: 12 - Conversion rate: 4.5% ``` **Example 8: Identify Improvement Areas** ``` Hey Claude—I just added the "app-store-optimization" skill. My ASO score is 62/100. Can you tell me which areas I should focus on first to improve my rankings and downloads? ``` ### A/B Testing **Example 9: Plan Icon Test** ``` Hey Claude—I just added the "app-store-optimization" skill. I want to A/B test two different app icons. My current conversion rate is 5%. Can you help me plan the test, calculate required sample size, and determine how long to run it? ``` **Example 10: Analyze Test Results** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you analyze my A/B test results? - Variant A (control): 2,500 visitors, 125 installs - Variant B (new icon): 2,500 visitors, 150 installs Is this statistically significant? Should I implement variant B? ``` ### Localization **Example 11: Plan Localization Strategy** ``` Hey Claude—I just added the "app-store-optimization" skill. I currently only have English metadata. Which markets should I localize for first? I'm a bootstrapped startup with moderate budget. ``` **Example 12: Translate Metadata** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you help me translate my app metadata to Spanish for the Mexico market? Here's my English metadata: [paste metadata]. Check if it fits within character limits. ``` ### Review Analysis **Example 13: Analyze User Reviews** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you analyze my recent reviews and tell me: - Overall sentiment (positive/negative ratio) - Most common complaints - Most requested features - Bugs that need immediate fixing ``` **Example 14: Generate Review Response Templates** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you create professional response templates for: - Users reporting crashes - Feature requests - Positive 5-star reviews - General complaints ``` ### Launch Planning **Example 15: Pre-Launch Checklist** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you generate a comprehensive pre-launch checklist for both Apple App Store and Google Play Store? My launch date is December 1, 2025. ``` **Example 16: Optimize Launch Timing** ``` Hey Claude—I just added the "app-store-optimization" skill. What's the best day and time to launch my fitness app? I want to maximize visibility and downloads in the first week. ``` **Example 17: Plan Seasonal Campaign** ``` Hey Claude—I just added the "app-store-optimization" skill. Can you identify seasonal opportunities for my fitness app? It's currently October—what campaigns should I run for the next 6 months? ``` ## What to Provide ### For Keyword Research - App name and category - Target audience description - Key features and unique value proposition - Competitor apps (optional) - Geographic markets to target ### For Metadata Optimization - Current app name - Platform (Apple, Google, or both) - Target keywords (prioritized list) - Key features and benefits - Target audience - Current metadata (for optimization) ### For Competitor Analysis - Your app category - List of competitor app names or IDs - Platform (Apple or Google) - Specific aspects to analyze (keywords, visuals, ratings) ### For ASO Score Calculation - Metadata quality metrics (title length, description length, keyword density) - Rating data (average rating, total ratings, recent ratings) - Keyword rankings (top 10, top 50, top 100 counts) - Conversion metrics (impression-to-install rate, downloads) ### For A/B Testing - Test type (icon, screenshot, title, description) - Control variant details - Test variant details - Baseline conversion rate - For results analysis: visitor and conversion counts for both variants ### For Localization - Current market and language - Budget level (low, medium, high) - Target number of markets - Current metadata text for translation ### For Review Analysis - Recent reviews (text, rating, date) - Platform (Apple or Google) - Time period to analyze - Specific focus (bugs, features, sentiment) ### For Launch Planning - Platform (Apple, Google, or both) - Target launch date - App category - App information (name, features, target audience) ## What You'll Get ### Keyword Research Output - Prioritized keyword list with search volume estimates - Competition level analysis - Relevance scores - Long-tail keyword opportunities - Strategic recommendations ### Metadata Optimization Output - Optimized titles (multiple options) - Optimized descriptions (short and full) - Keyword field optimization (Apple) - Character count validation - Keyword density analysis - Before/after comparison ### Competitor Analysis Output - Ranked competitors by ASO strength - Common keyword patterns - Keyword gaps and opportunities - Visual asset assessment - Best practices identified - Actionable recommendations ### ASO Score Output - Overall score (0-100) - Breakdown by category (metadata, ratings, keywords, conversion) - Strengths and weaknesses - Prioritized action items - Expected impact of improvements ### A/B Test Output - Test design with hypothesis - Required sample size calculation - Duration estimates - Statistical significance analysis - Implementation recommendations - Learnings and insights ### Localization Output - Prioritized target markets - Estimated translation costs - ROI projections - Character limit validation for each language - Cultural adaptation recommendations - Phased implementation plan ### Review Analysis Output - Sentiment distribution (positive/neutral/negative) - Common themes and topics - Top issues requiring fixes - Most requested features - Response templates - Trend analysis over time ### Launch Planning Output - Platform-specific checklists (Apple, Google, Universal) - Timeline with milestones - Compliance validation - Optimal launch timing recommendations - Seasonal campaign opportunities - Update cadence planning ## Tips for Best Results 1. **Be Specific**: Provide as much detail about your app as possible 2. **Include Context**: Share your goals (increase downloads, improve ranking, boost conversion) 3. **Provide Data**: Real metrics enable more accurate analysis 4. **Iterate**: Start with keyword research, then optimize metadata, then test 5. **Track Results**: Monitor changes after implementing recommendations 6. **Stay Compliant**: Always verify recommendations against current App Store/Play Store guidelines 7. **Test First**: Use A/B testing before making major metadata changes 8. **Localize Strategically**: Start with highest-ROI markets first 9. **Respond to Reviews**: Use provided templates to engage with users 10. **Plan Ahead**: Use launch checklists and timelines to avoid last-minute rushes ## Common Workflows ### New App Launch 1. Keyword research → Competitor analysis → Metadata optimization → Pre-launch checklist → Launch timing optimization ### Improving Existing App 1. ASO score calculation → Identify gaps → Metadata optimization → A/B testing → Review analysis → Implement changes ### International Expansion 1. Localization planning → Market prioritization → Metadata translation → ROI analysis → Phased rollout ### Ongoing Optimization 1. Monthly keyword ranking tracking → Quarterly metadata updates → Continuous A/B testing → Review monitoring → Seasonal campaigns ## Need Help? If you need clarification on any aspect of ASO or want to combine multiple analyses, just ask! For example: ``` Hey Claude—I just added the "app-store-optimization" skill. Can you create a complete ASO strategy for my new productivity app? I need keyword research, optimized metadata for both stores, a pre-launch checklist, and launch timing recommendations. ``` The skill can handle comprehensive, multi-phase ASO projects as well as specific tactical optimizations. FILE:README.md # App Store Optimization (ASO) Skill **Version**: 1.0.0 **Last Updated**: November 7, 2025 **Author**: Claude Skills Factory ## Overview A comprehensive App Store Optimization (ASO) skill that provides complete capabilities for researching, optimizing, and tracking mobile app performance on the Apple App Store and Google Play Store. This skill empowers app developers and marketers to maximize their app's visibility, downloads, and success in competitive app marketplaces. ## What This Skill Does This skill provides end-to-end ASO capabilities across seven key areas: 1. **Research & Analysis**: Keyword research, competitor analysis, market trends, review sentiment 2. **Metadata Optimization**: Title, description, keywords with platform-specific character limits 3. **Conversion Optimization**: A/B testing framework, visual asset optimization 4. **Rating & Review Management**: Sentiment analysis, response strategies, issue identification 5. **Launch & Update Strategies**: Pre-launch checklists, timing optimization, update planning 6. **Analytics & Tracking**: ASO scoring, keyword rankings, performance benchmarking 7. **Localization**: Multi-language strategy, translation management, ROI analysis ## Key Features ### Comprehensive Keyword Research - Search volume and competition analysis - Long-tail keyword discovery - Competitor keyword extraction - Keyword difficulty scoring - Strategic prioritization ### Platform-Specific Metadata Optimization - **Apple App Store**: - Title (30 chars) - Subtitle (30 chars) - Promotional Text (170 chars) - Description (4000 chars) - Keywords field (100 chars) - **Google Play Store**: - Title (50 chars) - Short Description (80 chars) - Full Description (4000 chars) - Character limit validation - Keyword density analysis - Multiple optimization strategies ### Competitor Intelligence - Automated competitor discovery - Metadata strategy analysis - Visual asset assessment - Gap identification - Competitive positioning ### ASO Health Scoring - 0-100 overall score - Four-category breakdown (Metadata, Ratings, Keywords, Conversion) - Strengths and weaknesses identification - Prioritized action recommendations - Expected impact estimates ### Scientific A/B Testing - Test design and hypothesis formulation - Sample size calculation - Statistical significance analysis - Duration estimation - Implementation recommendations ### Global Localization - Market prioritization (Tier 1/2/3) - Translation cost estimation - Character limit adaptation by language - Cultural keyword considerations - ROI analysis ### Review Intelligence - Sentiment analysis - Common theme extraction - Bug and issue identification - Feature request clustering - Professional response templates ### Launch Planning - Platform-specific checklists - Timeline generation - Compliance validation - Optimal timing recommendations - Seasonal campaign planning ## Python Modules This skill includes 8 powerful Python modules: ### 1. keyword_analyzer.py **Purpose**: Analyzes keywords for search volume, competition, and relevance **Key Functions**: - `analyze_keyword()`: Single keyword analysis - `compare_keywords()`: Multi-keyword comparison and ranking - `find_long_tail_opportunities()`: Generate long-tail variations - `calculate_keyword_density()`: Analyze keyword usage in text - `extract_keywords_from_text()`: Extract keywords from reviews/descriptions ### 2. metadata_optimizer.py **Purpose**: Optimizes titles, descriptions, keywords with character limit validation **Key Functions**: - `optimize_title()`: Generate optimal title options - `optimize_description()`: Create conversion-focused descriptions - `optimize_keyword_field()`: Maximize Apple's 100-char keyword field - `validate_character_limits()`: Ensure platform compliance - `calculate_keyword_density()`: Analyze keyword integration ### 3. competitor_analyzer.py **Purpose**: Analyzes competitor ASO strategies **Key Functions**: - `analyze_competitor()`: Single competitor deep-dive - `compare_competitors()`: Multi-competitor analysis - `identify_gaps()`: Find competitive opportunities - `_calculate_competitive_strength()`: Score competitor ASO quality ### 4. aso_scorer.py **Purpose**: Calculates comprehensive ASO health score **Key Functions**: - `calculate_overall_score()`: 0-100 ASO health score - `score_metadata_quality()`: Evaluate metadata optimization - `score_ratings_reviews()`: Assess rating quality and volume - `score_keyword_performance()`: Analyze ranking positions - `score_conversion_metrics()`: Evaluate conversion rates - `generate_recommendations()`: Prioritized improvement actions ### 5. ab_test_planner.py **Purpose**: Plans and tracks A/B tests for ASO elements **Key Functions**: - `design_test()`: Create test hypothesis and structure - `calculate_sample_size()`: Determine required visitors - `calculate_significance()`: Assess statistical validity - `track_test_results()`: Monitor ongoing tests - `generate_test_report()`: Create comprehensive test reports ### 6. localization_helper.py **Purpose**: Manages multi-language ASO optimization **Key Functions**: - `identify_target_markets()`: Prioritize localization markets - `translate_metadata()`: Adapt metadata for languages - `adapt_keywords()`: Cultural keyword adaptation - `validate_translations()`: Character limit validation - `calculate_localization_roi()`: Estimate investment returns ### 7. review_analyzer.py **Purpose**: Analyzes user reviews for actionable insights **Key Functions**: - `analyze_sentiment()`: Calculate sentiment distribution - `extract_common_themes()`: Identify frequent topics - `identify_issues()`: Surface bugs and problems - `find_feature_requests()`: Extract desired features - `track_sentiment_trends()`: Monitor changes over time - `generate_response_templates()`: Create review responses ### 8. launch_checklist.py **Purpose**: Generates comprehensive launch and update checklists **Key Functions**: - `generate_prelaunch_checklist()`: Complete submission validation - `validate_app_store_compliance()`: Check guidelines compliance - `create_update_plan()`: Plan update cadence - `optimize_launch_timing()`: Recommend launch dates - `plan_seasonal_campaigns()`: Identify seasonal opportunities ## Installation ### For Claude Code (Desktop/CLI) #### Project-Level Installation ```bash # Copy skill folder to project cp -r app-store-optimization /path/to/your/project/.claude/skills/ # Claude will auto-load the skill when working in this project ``` #### User-Level Installation (Available in All Projects) ```bash # Copy skill folder to user-level skills cp -r app-store-optimization ~/.claude/skills/ # Claude will load this skill in all your projects ``` ### For Claude Apps (Browser) 1. Use the `skill-creator` skill to import the skill 2. Or manually import via Claude Apps interface ### Verification To verify installation: ```bash # Check if skill folder exists ls ~/.claude/skills/app-store-optimization/ # You should see: # SKILL.md # keyword_analyzer.py # metadata_optimizer.py # competitor_analyzer.py # aso_scorer.py # ab_test_planner.py # localization_helper.py # review_analyzer.py # launch_checklist.py # sample_input.json # expected_output.json # HOW_TO_USE.md # README.md ``` ## Usage Examples ### Example 1: Complete Keyword Research ``` Hey Claude—I just added the "app-store-optimization" skill. Can you research keywords for my fitness app? I'm targeting people who want home workouts, yoga, and meal planning. Analyze top competitors like Nike Training Club and Peloton. ``` **What Claude will do**: - Use `keyword_analyzer.py` to research keywords - Use `competitor_analyzer.py` to analyze Nike Training Club and Peloton - Provide prioritized keyword list with search volumes, competition levels - Identify gaps and long-tail opportunities - Recommend primary keywords for title and secondary keywords for description ### Example 2: Optimize App Store Metadata ``` Hey Claude—I just added the "app-store-optimization" skill. Optimize my app's metadata for both Apple App Store and Google Play Store: - App: FitFlow - Category: Health & Fitness - Features: AI workout plans, nutrition tracking, progress photos - Keywords: fitness app, workout planner, home fitness ``` **What Claude will do**: - Use `metadata_optimizer.py` to create optimized titles (multiple options) - Generate platform-specific descriptions (short and full) - Optimize Apple's 100-character keyword field - Validate all character limits - Calculate keyword density - Provide before/after comparison ### Example 3: Calculate ASO Health Score ``` Hey Claude—I just added the "app-store-optimization" skill. Calculate my app's ASO score: - Average rating: 4.3 stars (8,200 ratings) - Keywords in top 10: 4 - Keywords in top 50: 15 - Conversion rate: 3.8% - Title: "FitFlow - Home Workouts" - Description: 1,500 characters with 3 keyword mentions ``` **What Claude will do**: - Use `aso_scorer.py` to calculate overall score (0-100) - Break down by category (Metadata: X/25, Ratings: X/25, Keywords: X/25, Conversion: X/25) - Identify strengths and weaknesses - Generate prioritized recommendations - Estimate impact of improvements ### Example 4: A/B Test Planning ``` Hey Claude—I just added the "app-store-optimization" skill. I want to A/B test my app icon. My current conversion rate is 4.2%. How many visitors do I need and how long should I run the test? ``` **What Claude will do**: - Use `ab_test_planner.py` to design test - Calculate required sample size (based on minimum detectable effect) - Estimate test duration for low/medium/high traffic scenarios - Provide test structure and success metrics - Explain how to analyze results ### Example 5: Review Sentiment Analysis ``` Hey Claude—I just added the "app-store-optimization" skill. Analyze my last 500 reviews and tell me: - Overall sentiment - Most common complaints - Top feature requests - Bugs needing immediate fixes ``` **What Claude will do**: - Use `review_analyzer.py` to process reviews - Calculate sentiment distribution - Extract common themes - Identify and prioritize issues - Cluster feature requests - Generate response templates ### Example 6: Pre-Launch Checklist ``` Hey Claude—I just added the "app-store-optimization" skill. Generate a complete pre-launch checklist for both app stores. My launch date is March 15, 2026. ``` **What Claude will do**: - Use `launch_checklist.py` to generate checklists - Create Apple App Store checklist (metadata, assets, technical, legal) - Create Google Play Store checklist (metadata, assets, technical, legal) - Add universal checklist (marketing, QA, support) - Generate timeline with milestones - Calculate completion percentage ## Best Practices ### Keyword Research 1. Start with 20-30 seed keywords 2. Analyze top 5 competitors in your category 3. Balance high-volume and long-tail keywords 4. Prioritize relevance over search volume 5. Update keyword research quarterly ### Metadata Optimization 1. Front-load keywords in title (first 15 characters most important) 2. Use every available character (don't waste space) 3. Write for humans first, search engines second 4. A/B test major changes before committing 5. Update descriptions with each major release ### A/B Testing 1. Test one element at a time (icon vs. screenshots vs. title) 2. Run tests to statistical significance (90%+ confidence) 3. Test high-impact elements first (icon has biggest impact) 4. Allow sufficient duration (at least 1 week, preferably 2-3) 5. Document learnings for future tests ### Localization 1. Start with top 5 revenue markets (US, China, Japan, Germany, UK) 2. Use professional translators, not machine translation 3. Test translations with native speakers 4. Adapt keywords for cultural context 5. Monitor ROI by market ### Review Management 1. Respond to reviews within 24-48 hours 2. Always be professional, even with negative reviews 3. Address specific issues raised 4. Thank users for positive feedback 5. Use insights to prioritize product improvements ## Technical Requirements - **Python**: 3.7+ (for Python modules) - **Platform Support**: Apple App Store, Google Play Store - **Data Formats**: JSON input/output - **Dependencies**: Standard library only (no external packages required) ## Limitations ### Data Dependencies - Keyword search volumes are estimates (no official Apple/Google data) - Competitor data limited to publicly available information - Review analysis requires access to public reviews - Historical data may not be available for new apps ### Platform Constraints - Apple: Metadata changes require app submission (except Promotional Text) - Google: Metadata changes take 1-2 hours to index - A/B testing requires significant traffic for statistical significance - Store algorithms are proprietary and change without notice ### Scope - Does not include paid user acquisition (Apple Search Ads, Google Ads) - Does not cover in-app analytics implementation - Does not handle technical app development - Focuses on organic discovery and conversion optimization ## Troubleshooting ### Issue: Python modules not found **Solution**: Ensure all .py files are in the same directory as SKILL.md ### Issue: Character limit validation failing **Solution**: Check that you're using the correct platform ('apple' or 'google') ### Issue: Keyword research returning limited results **Solution**: Provide more context about your app, features, and target audience ### Issue: ASO score seems inaccurate **Solution**: Ensure you're providing accurate metrics (ratings, keyword rankings, conversion rate) ## Version History ### Version 1.0.0 (November 7, 2025) - Initial release - 8 Python modules with comprehensive ASO capabilities - Support for both Apple App Store and Google Play Store - Keyword research, metadata optimization, competitor analysis - ASO scoring, A/B testing, localization, review analysis - Launch planning and seasonal campaign tools ## Support & Feedback This skill is designed to help app developers and marketers succeed in competitive app marketplaces. For the best results: 1. Provide detailed context about your app 2. Include specific metrics when available 3. Ask follow-up questions for clarification 4. Iterate based on results ## Credits Developed by Claude Skills Factory Based on industry-standard ASO best practices Platform requirements current as of November 2025 ## License This skill is provided as-is for use with Claude Code and Claude Apps. Customize and extend as needed for your specific use cases. --- **Ready to optimize your app?** Start with keyword research, then move to metadata optimization, and finally implement A/B testing for continuous improvement. The skill handles everything from pre-launch planning to ongoing optimization. For detailed usage examples, see [HOW_TO_USE.md](HOW_TO_USE.md). FILE:references/aso-best-practices.md # ASO Best Practices Reference Optimization strategies for improving app store visibility, conversion, and rankings. --- ## Table of Contents - [Keyword Optimization](#keyword-optimization) - [Metadata Optimization](#metadata-optimization) - [Visual Asset Optimization](#visual-asset-optimization) - [Rating and Review Management](#rating-and-review-management) - [Launch Strategy](#launch-strategy) - [A/B Testing Framework](#ab-testing-framework) - [Conversion Optimization](#conversion-optimization) - [Common Mistakes to Avoid](#common-mistakes-to-avoid) --- ## Keyword Optimization ### Keyword Research Process 1. **Brainstorm seed keywords** - Core terms users search for 2. **Expand with variations** - Synonyms, related terms, long-tail 3. **Analyze competition** - Check difficulty scores 4. **Evaluate search volume** - Prioritize high-volume terms 5. **Test and iterate** - Monitor rankings and adjust ### Keyword Selection Criteria | Factor | Weight | Evaluation Method | |--------|--------|-------------------| | Relevance | 40% | Does it describe app function? | | Search Volume | 30% | Monthly search estimates | | Competition | 20% | Number of ranking apps | | Conversion Potential | 10% | User intent alignment | ### Keyword Placement Priority | Location | Search Weight | Example | |----------|---------------|---------| | App Title | Highest | "TaskMaster - Todo List Manager" | | Subtitle (iOS) | High | "Organize Your Daily Tasks" | | Keyword Field (iOS) | High | "planner,reminder,checklist" | | Short Description (Android) | High | "Simple task manager for busy professionals" | | Full Description | Medium | Natural keyword usage throughout | ### Long-Tail Keyword Strategy Long-tail keywords have lower volume but higher conversion: | Type | Example | Volume | Competition | Conversion | |------|---------|--------|-------------|------------| | Short-tail | "todo app" | High | High | Low | | Mid-tail | "daily task manager" | Medium | Medium | Medium | | Long-tail | "free todo list with reminders" | Low | Low | High | **Formula for keyword priority:** ``` Score = (Volume × 0.3) + (1/Competition × 0.3) + (Relevance × 0.4) ``` --- ## Metadata Optimization ### Title Optimization **Structure Formula:** ``` [Brand Name] - [Primary Keyword] [Secondary Keyword/Benefit] ``` **Examples by category:** | Category | Before | After | |----------|--------|-------| | Productivity | "MyTasks" | "MyTasks - Todo List & Planner" | | Fitness | "FitTrack" | "FitTrack: Workout & Gym Log" | | Finance | "MoneyApp" | "MoneyApp - Budget Tracker" | | Photo | "SnapEdit" | "SnapEdit: Photo Editor & AI" | **Title Optimization Checklist:** - [ ] Primary keyword within first 3 words - [ ] Brand name is memorable and unique - [ ] Character count matches platform limit - [ ] No keyword stuffing - [ ] Readable and natural sounding ### Description Optimization **Full Description Structure:** ``` PARAGRAPH 1: Hook + Primary Benefit (50-100 words) - Address user pain point - State main value proposition - Include primary keyword naturally PARAGRAPH 2-3: Feature Highlights (100-150 words) - Top 3-5 features with benefits - Use bullet points or emojis for scanability - Include secondary keywords PARAGRAPH 4: Social Proof (50-75 words) - Download numbers or ratings - Press mentions or awards - User testimonials (summarized) PARAGRAPH 5: Call to Action (25-50 words) - Clear next step - Urgency or incentive - Reassurance (free trial, no credit card) ``` **Keyword Density Target:** - Primary keyword: 2-3% (8-12 mentions in 4000 chars) - Secondary keywords: 1-2% each (4-8 mentions each) ### Subtitle Optimization (iOS) **Effective Subtitle Formulas:** | Formula | Example | |---------|---------| | [Verb] + [Benefit] | "Organize Your Life" | | [Adjective] + [Category] | "Smart Task Manager" | | [Feature] + [Feature] | "Lists, Reminders & Notes" | | [Audience] + [Solution] | "For Busy Professionals" | --- ## Visual Asset Optimization ### App Icon Best Practices | Principle | Do | Don't | |-----------|-----|-------| | Simplicity | Single focal element | Multiple competing elements | | Recognizability | Works at 60x60px | Requires large size to read | | Uniqueness | Distinct from competitors | Generic category icon | | Color | Bold, contrasting colors | Muted or similar to background | | Text | None or single letter | Full words or app name | **Icon Testing Questions:** 1. Is it recognizable at 29x29px (smallest iOS size)? 2. Does it stand out in search results? 3. Does it communicate app function? 4. Is it distinct from top 10 category competitors? ### Screenshot Optimization **Screenshot Hierarchy:** | Position | Purpose | Content Strategy | |----------|---------|------------------| | Screenshot 1 | Hook/Hero | Main value proposition + key UI | | Screenshot 2 | Primary Feature | Most-used feature demonstration | | Screenshot 3 | Secondary Feature | Differentiating capability | | Screenshot 4 | Social Proof | Ratings, awards, user count | | Screenshot 5+ | Additional Features | Supporting functionality | **Caption Best Practices:** - Maximum 5-7 words per caption - Action-oriented verbs ("Track", "Organize", "Discover") - Benefit-focused, not feature-focused - Consistent typography and style **Example Caption Evolution:** | Weak | Better | Best | |------|--------|------| | "Task List Feature" | "Create Task Lists" | "Never Forget a Task Again" | | "Calendar View" | "See Your Schedule" | "Plan Your Week in Seconds" | | "Notifications" | "Get Reminders" | "Stay on Top of Deadlines" | ### Video Preview Strategy **Video Structure (30 seconds):** | Seconds | Content | |---------|---------| | 0-5 | Hook: Show end result or main benefit | | 5-15 | Demo: Core feature in action | | 15-25 | Features: Quick feature montage | | 25-30 | CTA: Logo and download prompt | --- ## Rating and Review Management ### Review Response Framework **For Negative Reviews (1-2 stars):** ``` Structure: 1. Acknowledge the issue (1 sentence) 2. Apologize without making excuses (1 sentence) 3. Offer solution or next step (1-2 sentences) 4. Invite direct contact (1 sentence) Example: "We're sorry the syncing issues are affecting your experience. Our team is actively working on a fix for the next update. In the meantime, please try logging out and back in, which resolves this for most users. If issues persist, email us at support@app.com and we'll prioritize your case." ``` **For Positive Reviews (4-5 stars):** ``` Structure: 1. Thank sincerely (1 sentence) 2. Acknowledge specific praise (1 sentence) 3. Encourage continued use or sharing (1 sentence) Example: "Thank you for the kind words! We're thrilled the reminder feature helps you stay organized. If you're enjoying the app, we'd love if you'd share it with friends who might benefit." ``` ### Rating Improvement Tactics | Tactic | Implementation | Expected Impact | |--------|----------------|-----------------| | In-app prompt timing | After positive action (task completed, milestone reached) | +0.3 stars | | Bug fix velocity | Address 1-star issues within 7 days | +0.2 stars | | Response rate | Reply to 80%+ of reviews | +0.1 stars | | Feature requests | Implement top-requested features | +0.2 stars | ### Review Prompt Best Practices **When to prompt:** - After user completes 5+ successful sessions - After milestone achievement (first task completed, 7-day streak) - After positive in-app feedback ("Was this helpful? Yes") **When NOT to prompt:** - First session - After error or crash - During critical workflow - More than once per 30 days --- ## Launch Strategy ### Pre-Launch Checklist **4 Weeks Before Launch:** - [ ] Finalize app name and keywords - [ ] Complete all metadata fields - [ ] Prepare all visual assets - [ ] Set up analytics (Firebase, Mixpanel) - [ ] Create press kit and media assets - [ ] Build email list for launch notification **2 Weeks Before Launch:** - [ ] Submit for app review - [ ] Prepare social media content - [ ] Brief press and influencers - [ ] Set up review response templates - [ ] Configure in-app rating prompts **Launch Day:** - [ ] Verify app is live in stores - [ ] Announce across all channels - [ ] Monitor reviews and respond quickly - [ ] Track download velocity - [ ] Document any issues for Day 2 fix ### Update Cadence | Update Type | Frequency | ASO Impact | |-------------|-----------|------------| | Bug fixes | As needed | Prevents rating drops | | Minor features | Every 2-4 weeks | Maintains freshness signal | | Major features | Every 4-8 weeks | Opportunity for "What's New" | | Metadata refresh | Every 4-6 weeks | Keyword optimization cycle | ### Seasonal Optimization | Season | Optimization Focus | Example Categories | |--------|--------------------|--------------------| | Jan (New Year) | Resolutions, goals | Fitness, Productivity | | Feb (Valentine's) | Dating, relationships | Dating, Photo | | Mar-Apr (Tax) | Finance, organization | Finance, Productivity | | May-Jun (Summer) | Travel, fitness | Travel, Health | | Aug-Sep (Back to School) | Education, organization | Education, Productivity | | Nov-Dec (Holidays) | Shopping, social | Shopping, Social | --- ## A/B Testing Framework ### Test Prioritization Matrix | Element | Impact | Ease | Priority | |---------|--------|------|----------| | App Icon | High | Medium | 1 | | Screenshot 1 | High | Medium | 2 | | Title | High | Easy | 3 | | Short Description | Medium | Easy | 4 | | Screenshots 2-5 | Medium | Medium | 5 | | Video | Medium | Hard | 6 | ### Sample Size Calculator **Formula:** ``` Sample Size = (2 × (Z² × p × (1-p))) / E² Where: Z = 1.96 (for 95% confidence) p = baseline conversion rate E = minimum detectable effect (usually 0.05) ``` **Quick Reference:** | Baseline CVR | Min. Impressions for 5% Lift | |--------------|------------------------------| | 1% | 31,000 per variant | | 2% | 15,500 per variant | | 5% | 6,200 per variant | | 10% | 3,100 per variant | ### Test Duration Guidelines | Daily Impressions | Minimum Test Duration | |-------------------|----------------------| | 1,000+ | 7 days | | 500-1,000 | 14 days | | 100-500 | 30 days | | <100 | Not recommended | --- ## Conversion Optimization ### Conversion Funnel Metrics | Stage | Metric | Benchmark | |-------|--------|-----------| | Discovery | Impressions | Category dependent | | Consideration | Page Views | 30-50% of impressions | | Conversion | Installs | 3-8% of page views | | Activation | First Open | 70-90% of installs | ### Conversion Optimization Levers | Lever | Typical Lift | Effort | |-------|--------------|--------| | Icon redesign | 10-25% | High | | Screenshot optimization | 15-35% | Medium | | Title keyword optimization | 5-15% | Low | | Description rewrite | 5-10% | Low | | Video addition | 10-20% | High | | Localization | 20-50% per market | Medium | --- ## Common Mistakes to Avoid ### Keyword Mistakes | Mistake | Problem | Solution | |---------|---------|----------| | Keyword stuffing | Spam detection, rejection | Natural usage, 2-3% density | | Competitor names | Guideline violation | Focus on category terms | | Duplicate keywords | Wasted character space | Remove duplicates from keyword field | | Ignoring long-tail | Missing conversion | Include specific phrases | ### Metadata Mistakes | Mistake | Problem | Solution | |---------|---------|----------| | Vague descriptions | Low conversion | Specific benefits and features | | Feature-focused copy | Doesn't resonate | Benefit-focused messaging | | Outdated information | Misleading users | Update with each release | | Missing localization | Lost global revenue | Prioritize top 5 markets | ### Visual Asset Mistakes | Mistake | Problem | Solution | |---------|---------|----------| | Text-heavy screenshots | Unreadable on phones | Minimal text, clear UI focus | | Inconsistent style | Unprofessional appearance | Design system for all assets | | Portrait-only screenshots | Missed tablet users | Include landscape variants | | No social proof | Lower trust | Add ratings, awards, press | ### Launch Mistakes | Mistake | Problem | Solution | |---------|---------|----------| | Launching on Friday | No support over weekend | Launch Tuesday-Wednesday | | No analytics setup | Can't measure success | Firebase/Mixpanel before launch | | Immediate rating prompt | Negative ratings | Wait for positive experience | | Ignoring reviews | Declining ratings | Respond within 24-48 hours | FILE:references/keyword-research-guide.md # Keyword Research Guide Systematic approach to discovering, evaluating, and selecting keywords for app store optimization. --- ## Table of Contents - [Keyword Research Methodology](#keyword-research-methodology) - [Keyword Evaluation Framework](#keyword-evaluation-framework) - [Competitor Keyword Analysis](#competitor-keyword-analysis) - [Keyword Mapping Strategy](#keyword-mapping-strategy) - [Keyword Tracking and Iteration](#keyword-tracking-and-iteration) --- ## Keyword Research Methodology ### Phase 1: Seed Keyword Generation Start by generating initial keyword ideas from multiple sources. **Source 1: Core App Functions** List every action or problem the app solves: ``` Example for a task management app: - Create tasks - Set reminders - Track deadlines - Organize projects - Collaborate with team - Plan daily schedule ``` **Source 2: User Language Mapping** Match developer terminology to user searches: | Developer Term | User Search Terms | |----------------|-------------------| | Task management | todo list, task app, tasks | | Project organization | project planner, project tracker | | Deadline tracking | due date reminder, deadline app | | Time blocking | schedule planner, calendar app | | GTD methodology | getting things done, productivity system | **Source 3: App Store Autocomplete** Type seed keywords into App Store/Play Store search and record suggestions: ``` "todo" → todo list, todo app, todo list app, todolist widget "task" → task manager, task planner, task list, tasks to do "remind" → reminder app, reminder, reminders widget, remind me ``` **Source 4: Competitor Analysis** Extract keywords from top 10 competitors in category (detailed in section below). ### Phase 2: Keyword Expansion **Expansion Techniques:** | Technique | Example (seed: "todo") | |-----------|------------------------| | Add modifiers | free todo, best todo, simple todo | | Add actions | make todo list, create todo, organize todo | | Add platforms | todo app iphone, todo for mac, todo widget | | Add audiences | todo for students, business todo, family todo | | Add features | todo with reminders, todo calendar, todo sync | | Add problems | forgot tasks todo, procrastination todo | **Keyword Matrix Template:** | Core Term | Modifier 1 | Modifier 2 | Full Keyword | |-----------|------------|------------|--------------| | todo | free | app | free todo app | | todo | best | iphone | best todo iphone | | task | manager | simple | simple task manager | | reminder | daily | widget | daily reminder widget | | planner | weekly | calendar | weekly planner calendar | ### Phase 3: Keyword Filtering Remove irrelevant or low-quality keywords: **Exclusion Criteria:** | Criterion | Reason | Example | |-----------|--------|---------| | Competitor brand names | Policy violation | "todoist alternative" | | Unrelated categories | Low conversion | "todo games" | | Plural duplicates (iOS) | Wasted space | "tasks" when "task" exists | | Single characters | No search value | "to do" vs "todo" | --- ## Keyword Evaluation Framework ### Keyword Scoring Model Evaluate each keyword on four dimensions: **1. Search Volume (0-100)** | Volume Level | Score | Monthly Searches | |--------------|-------|------------------| | Very High | 80-100 | 50,000+ | | High | 60-79 | 10,000-49,999 | | Medium | 40-59 | 1,000-9,999 | | Low | 20-39 | 100-999 | | Very Low | 0-19 | <100 | **2. Competition (0-100, inverted)** | Competition | Score | Top 10 App Ratings | |-------------|-------|-------------------| | Very Low | 80-100 | Average <4.0 stars | | Low | 60-79 | Average 4.0-4.2 stars | | Medium | 40-59 | Average 4.3-4.5 stars | | High | 20-39 | Average 4.6-4.8 stars | | Very High | 0-19 | Average 4.9+ stars | **3. Relevance (0-100)** | Relevance | Score | Criteria | |-----------|-------|----------| | Exact Match | 90-100 | Keyword describes core function | | Strong Match | 70-89 | Keyword describes major feature | | Moderate Match | 50-69 | Keyword describes secondary feature | | Weak Match | 30-49 | Keyword tangentially related | | No Match | 0-29 | Keyword unrelated to app | **4. Conversion Potential (0-100)** | Intent | Score | User Query Type | |--------|-------|-----------------| | Transactional | 80-100 | "best [app type]", "[app type] app" | | Commercial | 60-79 | "free [app type]", "[app type] for [use]" | | Informational | 40-59 | "how to [action]", "what is [concept]" | | Navigational | 20-39 | "[brand name]", "[specific app]" | ### Composite Score Calculation ``` Keyword Score = (Volume × 0.25) + (Competition × 0.25) + (Relevance × 0.35) + (Conversion × 0.15) ``` **Score Interpretation:** | Score Range | Priority | Action | |-------------|----------|--------| | 80-100 | Primary | Target in title and keyword field | | 60-79 | Secondary | Include in subtitle/description | | 40-59 | Tertiary | Use in long description only | | 0-39 | Deprioritize | Do not target | ### Keyword Evaluation Worksheet ``` KEYWORD EVALUATION Keyword: "task manager app" Date: [Date] SCORES: ├── Search Volume: 72/100 (High - ~25,000/month) ├── Competition: 45/100 (Medium - 4.4 avg rating in top 10) ├── Relevance: 95/100 (Exact match to core function) └── Conversion: 85/100 (Transactional intent) COMPOSITE SCORE: 74.5/100 RECOMMENDATION: Secondary Priority - Include in subtitle or short description - Not competitive enough for title (dominated by Todoist, Any.do) - Consider long-tail variant: "simple task manager app" ``` --- ## Competitor Keyword Analysis ### Competitor Identification **Step 1: Direct Competitors** Apps solving the same problem for the same audience. **Step 2: Indirect Competitors** Apps solving related problems or targeting overlapping audiences. **Step 3: Category Leaders** Top 10-20 apps by downloads in primary category. ### Competitor Keyword Extraction **From App Title:** ``` Competitor: "Todoist: To-Do List & Tasks" Keywords: todoist, to-do list, tasks, to do ``` **From Subtitle (iOS):** ``` Competitor subtitle: "Task Manager & Planner" Keywords: task manager, planner ``` **From Description (First 100 words):** Identify frequently used terms: ``` "Todoist is the world's favorite task manager and to-do list app. Organize work and life, hit your goals, and find productivity..." Extracted: task manager, to-do list, organize, goals, productivity ``` ### Competitor Keyword Matrix | Keyword | Comp 1 | Comp 2 | Comp 3 | Comp 4 | Comp 5 | Coverage | |---------|--------|--------|--------|--------|--------|----------| | task manager | ✓ | ✓ | ✓ | ✓ | ✓ | 100% | | to-do list | ✓ | ✓ | ✓ | ✓ | | 80% | | planner | ✓ | ✓ | | ✓ | ✓ | 80% | | reminder | ✓ | ✓ | ✓ | | | 60% | | productivity | ✓ | | ✓ | ✓ | | 60% | | checklist | | ✓ | | ✓ | ✓ | 60% | | project | ✓ | ✓ | | | | 40% | | habit | | | ✓ | | ✓ | 40% | **Analysis:** - 100% coverage = Highly competitive, essential keyword - 60-80% coverage = Important category term - 40% coverage = Potential differentiator - <40% coverage = Unique opportunity or irrelevant ### Keyword Gap Analysis Identify keywords competitors miss: ``` KEYWORD GAP ANALYSIS Underserved Keywords (Low competitor coverage, decent volume): 1. "daily planner widget" - 2/10 competitors, 5,000 searches 2. "task list for teams" - 3/10 competitors, 3,500 searches 3. "todo with calendar sync" - 1/10 competitors, 2,800 searches Opportunity Assessment: - "daily planner widget" → Add widget feature, target keyword - "task list for teams" → Already have feature, update metadata - "todo with calendar sync" → Feature gap, add to roadmap ``` --- ## Keyword Mapping Strategy ### Keyword Placement Map Assign each keyword to specific metadata locations: ``` KEYWORD PLACEMENT MAP PRIMARY (Title + Keyword Field): ├── task manager (Score: 82) ├── todo list (Score: 78) └── planner (Score: 75) SECONDARY (Subtitle + Short Description): ├── reminder app (Score: 68) ├── daily tasks (Score: 65) └── organize (Score: 62) TERTIARY (Full Description): ├── checklist (Score: 55) ├── productivity (Score: 52) ├── schedule (Score: 48) ├── deadline (Score: 45) └── project management (Score: 42) ``` ### iOS Keyword Field Strategy **100 Character Optimization:** ``` STEP 1: List all target keywords task,manager,todo,list,planner,reminder,organize,daily,checklist, productivity,schedule,deadline,project,goals,habit,widget,sync, team,collaborate,notes,calendar STEP 2: Remove duplicates from title Title: "TaskFlow - Todo List Manager" Remove: task, todo, list, manager STEP 3: Remove plurals Keep: reminder (not reminders) Keep: goal (not goals) STEP 4: Prioritize by score and fit Final 100 chars: planner,reminder,organize,daily,checklist,productivity,schedule, deadline,project,goals,habit,widget,sync,team,collaborate Character count: 98/100 ``` ### Android Description Keyword Integration **Natural keyword placement in 4,000 characters:** ``` PARAGRAPH 1 (Hook - 300 chars): Keywords: task manager, todo list, organize "TaskFlow is the task manager trusted by 2 million users. Create your perfect todo list and organize everything that matters..." PARAGRAPH 2 (Features - 800 chars): Keywords: reminder, checklist, deadline, project "Set smart reminders that notify you at the right time. Build checklists for any project. Never miss a deadline with..." PARAGRAPH 3 (Benefits - 600 chars): Keywords: productivity, schedule, goals "Boost your productivity with proven planning methods. Schedule your day in minutes. Track goals and celebrate..." PARAGRAPH 4 (Differentiators - 500 chars): Keywords: widget, sync, team, collaborate "Beautiful widgets keep tasks visible. Sync across all devices instantly. Invite your team to collaborate on..." Total keyword coverage: 14 keywords naturally integrated ``` --- ## Keyword Tracking and Iteration ### Ranking Tracking Cadence | Frequency | Action | |-----------|--------| | Daily | Track top 5-10 primary keywords | | Weekly | Full keyword set review | | Monthly | Competitor keyword comparison | | Quarterly | Full keyword research refresh | ### Keyword Performance Metrics | Metric | Target | Action if Below | |--------|--------|-----------------| | Top 10 ranking | 3+ keywords | Increase keyword weight | | Top 50 ranking | 10+ keywords | Maintain current strategy | | Ranking velocity | Improving trend | Continue optimization | | Conversion rate | >5% | Review relevance alignment | ### Iteration Process **Monthly Keyword Audit:** ``` 1. EXPORT current rankings - List all tracked keywords - Record current position - Note 30-day trend (up/down/stable) 2. IDENTIFY opportunities - Keywords improving but not top 10 - Keywords declining from previous position - New high-volume keywords in category 3. PRIORITIZE changes - Boost: Keywords at position 11-20 - Maintain: Keywords at position 1-10 - Replace: Keywords at position 50+ with no improvement 4. IMPLEMENT updates - Adjust keyword field (iOS) - Update description (Android) - Modify subtitle if needed 5. DOCUMENT changes - Record what changed and why - Set reminder for 2-week check-in ``` ### Keyword Testing Log Template ``` KEYWORD TEST LOG Test ID: KW-2025-001 Date Started: [Date] Keywords Changed: - Added: "habit tracker" (replacing "goals app") - Added: "daily routine" (replacing "schedule planner") Rationale: - "habit tracker" has 3x volume of "goals app" - "daily routine" trending up 40% in category Baseline Rankings: - "habit tracker": Not ranked - "daily routine": Position 87 30-Day Results: - "habit tracker": Position 34 (+53) - "daily routine": Position 28 (+59) Conclusion: Test successful - retain new keywords Next Action: Target subtitle position for "habit tracker" ``` FILE:references/platform-requirements.md # Platform Requirements Reference Technical specifications and metadata requirements for Apple App Store and Google Play Store. --- ## Table of Contents - [Apple App Store Requirements](#apple-app-store-requirements) - [Google Play Store Requirements](#google-play-store-requirements) - [Visual Asset Specifications](#visual-asset-specifications) - [Localization Requirements](#localization-requirements) - [Compliance Guidelines](#compliance-guidelines) --- ## Apple App Store Requirements ### Metadata Character Limits | Field | Character Limit | Notes | |-------|----------------|-------| | App Name (Title) | 30 characters | Visible in search results | | Subtitle | 30 characters | iOS 11+ only, appears below title | | Promotional Text | 170 characters | Editable without app update | | Description | 4,000 characters | Not indexed for search | | Keywords Field | 100 characters | Comma-separated, no spaces after commas | | What's New | 4,000 characters | Release notes for updates | | Developer Name | 255 characters | Company or individual name | | Support URL | Required | Must be valid HTTPS URL | | Privacy Policy URL | Required | Must be valid HTTPS URL | ### Keyword Field Optimization Rules 1. **No duplicates** - Words in title are already indexed 2. **No plurals** - Apple indexes both singular and plural forms 3. **No spaces after commas** - Wastes character space 4. **No brand names** - Violates App Store guidelines 5. **No category names** - Already indexed via category selection **Example - Efficient keyword field:** ``` task,todo,checklist,reminder,productivity,organize,schedule,planner,goals,habit ``` **Example - Inefficient keyword field (avoid):** ``` task manager, todo list, productivity app, task tracking ``` ### App Store Connect Metadata Fields | Category | Field | Required | |----------|-------|----------| | **App Information** | Name | Yes | | | Subtitle | No | | | Category | Yes | | | Secondary Category | No | | | Content Rights | Yes | | | Age Rating | Yes | | **Version Information** | Description | Yes | | | Keywords | Yes | | | Promotional Text | No | | | What's New | Yes (for updates) | | | Support URL | Yes | | | Marketing URL | No | | **Pricing** | Price Tier | Yes | | | Availability | Yes | ### Age Rating Content Descriptors | Content Type | None | Infrequent | Frequent | |--------------|------|------------|----------| | Cartoon Violence | 4+ | 9+ | 12+ | | Realistic Violence | 9+ | 12+ | 17+ | | Sexual Content | 12+ | 17+ | 17+ | | Profanity | 4+ | 12+ | 17+ | | Alcohol/Drug Reference | 12+ | 17+ | 17+ | | Gambling | 12+ | 17+ | 17+ | | Horror/Fear | 9+ | 12+ | 17+ | --- ## Google Play Store Requirements ### Metadata Character Limits | Field | Character Limit | Notes | |-------|----------------|-------| | App Title | 50 characters | Increased from 30 in 2021 | | Short Description | 80 characters | Visible on store listing | | Full Description | 4,000 characters | Indexed for search keywords | | Developer Name | 64 characters | Organization or individual | | Developer Email | Required | Public support contact | | Privacy Policy URL | Required | Must be valid HTTPS URL | ### Description Keyword Strategy Google Play has no separate keyword field. Keywords are extracted from: 1. **App Title** - Highest weight, most important 2. **Short Description** - High weight, visible in search 3. **Full Description** - Medium weight, use naturally throughout 4. **Developer Name** - Low weight but indexed **Keyword Density Guidelines:** - Primary keyword: 2-3% density in full description - Secondary keywords: 1-2% each - Avoid keyword stuffing (>5% triggers spam detection) ### Google Play Console Metadata | Category | Field | Required | |----------|-------|----------| | **Store Listing** | Title | Yes | | | Short Description | Yes | | | Full Description | Yes | | | App Icon | Yes | | | Feature Graphic | Yes | | | Screenshots | Yes (min 2) | | | Video | No | | **Store Settings** | App Category | Yes | | | Tags | No | | | Contact Email | Yes | | | Privacy Policy | Yes | | **Content Rating** | IARC Questionnaire | Yes | ### Content Rating (IARC) | Rating | Age | Description | |--------|-----|-------------| | PEGI 3 / Everyone | 3+ | Suitable for all ages | | PEGI 7 / Everyone 10+ | 7+ | Mild violence, comic mischief | | PEGI 12 / Teen | 12+ | Moderate violence, mild language | | PEGI 16 / Mature 17+ | 16+ | Intense violence, strong language | | PEGI 18 / Adults Only | 18+ | Extreme content | --- ## Visual Asset Specifications ### App Icon Requirements **Apple App Store:** | Device | Size | Format | |--------|------|--------| | iPhone | 1024x1024 px | PNG, no alpha | | iPad | 1024x1024 px | PNG, no alpha | | App Store | 1024x1024 px | PNG, no alpha | | Spotlight | 120x120 px | PNG | | Settings | 87x87 px | PNG | **Google Play Store:** | Asset | Size | Format | |-------|------|--------| | App Icon | 512x512 px | PNG, 32-bit | | Feature Graphic | 1024x500 px | PNG or JPG | | Promo Graphic | 180x120 px | PNG or JPG | | TV Banner | 1280x720 px | PNG or JPG | ### Screenshot Requirements **Apple App Store:** | Device | Portrait | Landscape | |--------|----------|-----------| | iPhone 6.9" | 1320x2868 px | 2868x1320 px | | iPhone 6.5" | 1290x2796 px | 2796x1290 px | | iPhone 5.5" | 1242x2208 px | 2208x1242 px | | iPad Pro 12.9" | 2048x2732 px | 2732x2048 px | | iPad 10.5" | 1668x2224 px | 2224x1668 px | - Minimum: 2 screenshots per device - Maximum: 10 screenshots per device - Format: PNG or JPG, no alpha channel - First 3 screenshots are critical (most users don't scroll) **Google Play Store:** | Device | Dimensions | Notes | |--------|------------|-------| | Phone | 320-3840 px | Min 2:1 aspect ratio | | 7" Tablet | 320-3840 px | Min 2:1 aspect ratio | | 10" Tablet | 320-3840 px | Min 2:1 aspect ratio | | Chromebook | 320-3840 px | Optional | | TV | 320-3840 px | For TV apps only | - Minimum: 2 screenshots - Maximum: 8 screenshots - Format: PNG or JPG - No transparency or borders ### App Preview Video **Apple App Store:** - Duration: 15-30 seconds - Resolution: Match device screenshot size - Format: M4V, MP4, MOV - Frame rate: 30 fps - Audio: Optional but recommended **Google Play Store:** - YouTube video link only - No duration limit (recommend under 2 minutes) - Landscape orientation preferred - Must not contain age-restricted content --- ## Localization Requirements ### Priority Markets by Revenue | Rank | Market | Language Code | |------|--------|---------------| | 1 | United States | en-US | | 2 | Japan | ja | | 3 | United Kingdom | en-GB | | 4 | Germany | de-DE | | 5 | China | zh-Hans (iOS), zh-CN (Android) | | 6 | South Korea | ko | | 7 | France | fr-FR | | 8 | Canada | en-CA, fr-CA | | 9 | Australia | en-AU | | 10 | Russia | ru | ### Apple App Store Localization Supported localizations: 40+ languages | Language | Locale Code | |----------|-------------| | English (US) | en-US | | English (UK) | en-GB | | Spanish | es-ES | | Spanish (Mexico) | es-MX | | French | fr-FR | | German | de-DE | | Japanese | ja | | Korean | ko | | Simplified Chinese | zh-Hans | | Traditional Chinese | zh-Hant | ### Google Play Store Localization Supported localizations: 75+ languages Each locale requires: - Title (50 chars) - Short description (80 chars) - Full description (4,000 chars) - Screenshots (can reuse or localize) --- ## Compliance Guidelines ### Apple App Store Review Guidelines Summary | Category | Key Requirements | |----------|------------------| | **Safety** | No objectionable content, privacy protection | | **Performance** | App must work as described, no crashes | | **Business** | Accurate app description, clear pricing | | **Design** | Follow Human Interface Guidelines | | **Legal** | Comply with local laws, proper licensing | **Common Rejection Reasons:** 1. Bugs and crashes (50%+ of rejections) 2. Broken links or placeholder content 3. Misleading app descriptions 4. Privacy policy missing or incomplete 5. In-app purchase issues ### Google Play Developer Policies | Policy Area | Requirements | |-------------|--------------| | **Restricted Content** | No hate speech, violence, gambling (without license) | | **Privacy** | Data collection disclosure, privacy policy | | **Monetization** | Clear pricing, compliant IAPs | | **Ads** | No deceptive ads, proper disclosure | | **Store Listing** | Accurate description, no keyword stuffing | **Common Suspension Reasons:** 1. Policy violation (content, ads, permissions) 2. Repetitive content (clone apps) 3. Impersonation (fake apps) 4. Intellectual property infringement 5. Malicious behavior ### Privacy Requirements **Apple (App Tracking Transparency):** - ATT prompt required for tracking - Privacy nutrition labels mandatory - Data collection disclosure required **Google (Data Safety):** - Data safety section mandatory - Data collection and sharing disclosure - Security practices declaration --- ## Quick Reference Card ### Apple vs Google Comparison | Attribute | Apple App Store | Google Play Store | |-----------|-----------------|-------------------| | Title Length | 30 chars | 50 chars | | Subtitle | 30 chars | N/A | | Short Description | N/A | 80 chars | | Full Description | 4,000 chars | 4,000 chars | | Keywords Field | 100 chars | N/A (in description) | | Promotional Text | 170 chars | N/A | | Icon Size | 1024x1024 px | 512x512 px | | Min Screenshots | 2 | 2 | | Max Screenshots | 10 | 8 | | Review Time | 24-48 hours | 1-7 days | | Metadata Update | Requires review | 1-2 hours to index | FILE:sample_input.json { "request_type": "keyword_research", "app_info": { "name": "TaskFlow Pro", "category": "Productivity", "target_audience": "Professionals aged 25-45 working in teams", "key_features": [ "AI-powered task prioritization", "Team collaboration tools", "Calendar integration", "Cross-platform sync" ], "unique_value": "AI automatically prioritizes your tasks based on deadlines and importance" }, "target_keywords": [ "task manager", "productivity app", "todo list", "team collaboration", "project management" ], "competitors": [ "Todoist", "Any.do", "Microsoft To Do", "Things 3" ], "platform": "both", "language": "en-US" } FILE:scripts/ab_test_planner.py """ A/B testing module for App Store Optimization. Plans and tracks A/B tests for metadata and visual assets. """ from typing import Dict, List, Any, Optional import math class ABTestPlanner: """Plans and tracks A/B tests for ASO elements.""" # Minimum detectable effect sizes (conservative estimates) MIN_EFFECT_SIZES = { 'icon': 0.10, # 10% conversion improvement 'screenshot': 0.08, # 8% conversion improvement 'title': 0.05, # 5% conversion improvement 'description': 0.03 # 3% conversion improvement } # Statistical confidence levels CONFIDENCE_LEVELS = { 'high': 0.95, # 95% confidence 'standard': 0.90, # 90% confidence 'exploratory': 0.80 # 80% confidence } def __init__(self): """Initialize A/B test planner.""" self.active_tests = [] def design_test( self, test_type: str, variant_a: Dict[str, Any], variant_b: Dict[str, Any], hypothesis: str, success_metric: str = 'conversion_rate' ) -> Dict[str, Any]: """ Design an A/B test with hypothesis and variables. Args: test_type: Type of test ('icon', 'screenshot', 'title', 'description') variant_a: Control variant details variant_b: Test variant details hypothesis: Expected outcome hypothesis success_metric: Metric to optimize Returns: Test design with configuration """ test_design = { 'test_id': self._generate_test_id(test_type), 'test_type': test_type, 'hypothesis': hypothesis, 'variants': { 'a': { 'name': 'Control', 'details': variant_a, 'traffic_split': 0.5 }, 'b': { 'name': 'Variation', 'details': variant_b, 'traffic_split': 0.5 } }, 'success_metric': success_metric, 'secondary_metrics': self._get_secondary_metrics(test_type), 'minimum_effect_size': self.MIN_EFFECT_SIZES.get(test_type, 0.05), 'recommended_confidence': 'standard', 'best_practices': self._get_test_best_practices(test_type) } self.active_tests.append(test_design) return test_design def calculate_sample_size( self, baseline_conversion: float, minimum_detectable_effect: float, confidence_level: str = 'standard', power: float = 0.80 ) -> Dict[str, Any]: """ Calculate required sample size for statistical significance. Args: baseline_conversion: Current conversion rate (0-1) minimum_detectable_effect: Minimum effect size to detect (0-1) confidence_level: 'high', 'standard', or 'exploratory' power: Statistical power (typically 0.80 or 0.90) Returns: Sample size calculation with duration estimates """ alpha = 1 - self.CONFIDENCE_LEVELS[confidence_level] beta = 1 - power # Expected conversion for variant B expected_conversion_b = baseline_conversion * (1 + minimum_detectable_effect) # Z-scores for alpha and beta z_alpha = self._get_z_score(1 - alpha / 2) # Two-tailed test z_beta = self._get_z_score(power) # Pooled standard deviation p_pooled = (baseline_conversion + expected_conversion_b) / 2 sd_pooled = math.sqrt(2 * p_pooled * (1 - p_pooled)) # Sample size per variant n_per_variant = math.ceil( ((z_alpha + z_beta) ** 2 * sd_pooled ** 2) / ((expected_conversion_b - baseline_conversion) ** 2) ) total_sample_size = n_per_variant * 2 # Estimate duration based on typical traffic duration_estimates = self._estimate_test_duration( total_sample_size, baseline_conversion ) return { 'sample_size_per_variant': n_per_variant, 'total_sample_size': total_sample_size, 'baseline_conversion': baseline_conversion, 'expected_conversion_improvement': minimum_detectable_effect, 'expected_conversion_b': expected_conversion_b, 'confidence_level': confidence_level, 'statistical_power': power, 'duration_estimates': duration_estimates, 'recommendations': self._generate_sample_size_recommendations( n_per_variant, duration_estimates ) } def calculate_significance( self, variant_a_conversions: int, variant_a_visitors: int, variant_b_conversions: int, variant_b_visitors: int ) -> Dict[str, Any]: """ Calculate statistical significance of test results. Args: variant_a_conversions: Conversions for control variant_a_visitors: Visitors for control variant_b_conversions: Conversions for variation variant_b_visitors: Visitors for variation Returns: Significance analysis with decision recommendation """ # Calculate conversion rates rate_a = variant_a_conversions / variant_a_visitors if variant_a_visitors > 0 else 0 rate_b = variant_b_conversions / variant_b_visitors if variant_b_visitors > 0 else 0 # Calculate improvement if rate_a > 0: relative_improvement = (rate_b - rate_a) / rate_a else: relative_improvement = 0 absolute_improvement = rate_b - rate_a # Calculate standard error se_a = math.sqrt(rate_a * (1 - rate_a) / variant_a_visitors) if variant_a_visitors > 0 else 0 se_b = math.sqrt(rate_b * (1 - rate_b) / variant_b_visitors) if variant_b_visitors > 0 else 0 se_diff = math.sqrt(se_a**2 + se_b**2) # Calculate z-score z_score = absolute_improvement / se_diff if se_diff > 0 else 0 # Calculate p-value (two-tailed) p_value = 2 * (1 - self._standard_normal_cdf(abs(z_score))) # Determine significance is_significant_95 = p_value < 0.05 is_significant_90 = p_value < 0.10 # Generate decision decision = self._generate_test_decision( relative_improvement, is_significant_95, is_significant_90, variant_a_visitors + variant_b_visitors ) return { 'variant_a': { 'conversions': variant_a_conversions, 'visitors': variant_a_visitors, 'conversion_rate': round(rate_a, 4) }, 'variant_b': { 'conversions': variant_b_conversions, 'visitors': variant_b_visitors, 'conversion_rate': round(rate_b, 4) }, 'improvement': { 'absolute': round(absolute_improvement, 4), 'relative_percentage': round(relative_improvement * 100, 2) }, 'statistical_analysis': { 'z_score': round(z_score, 3), 'p_value': round(p_value, 4), 'is_significant_95': is_significant_95, 'is_significant_90': is_significant_90, 'confidence_level': '95%' if is_significant_95 else ('90%' if is_significant_90 else 'Not significant') }, 'decision': decision } def track_test_results( self, test_id: str, results_data: Dict[str, Any] ) -> Dict[str, Any]: """ Track ongoing test results and provide recommendations. Args: test_id: Test identifier results_data: Current test results Returns: Test tracking report with next steps """ # Find test test = next((t for t in self.active_tests if t['test_id'] == test_id), None) if not test: return {'error': f'Test {test_id} not found'} # Calculate significance significance = self.calculate_significance( results_data['variant_a_conversions'], results_data['variant_a_visitors'], results_data['variant_b_conversions'], results_data['variant_b_visitors'] ) # Calculate test progress total_visitors = results_data['variant_a_visitors'] + results_data['variant_b_visitors'] required_sample = results_data.get('required_sample_size', 10000) progress_percentage = min((total_visitors / required_sample) * 100, 100) # Generate recommendations recommendations = self._generate_tracking_recommendations( significance, progress_percentage, test['test_type'] ) return { 'test_id': test_id, 'test_type': test['test_type'], 'progress': { 'total_visitors': total_visitors, 'required_sample_size': required_sample, 'progress_percentage': round(progress_percentage, 1), 'is_complete': progress_percentage >= 100 }, 'current_results': significance, 'recommendations': recommendations, 'next_steps': self._determine_next_steps( significance, progress_percentage ) } def generate_test_report( self, test_id: str, final_results: Dict[str, Any] ) -> Dict[str, Any]: """ Generate final test report with insights and recommendations. Args: test_id: Test identifier final_results: Final test results Returns: Comprehensive test report """ test = next((t for t in self.active_tests if t['test_id'] == test_id), None) if not test: return {'error': f'Test {test_id} not found'} significance = self.calculate_significance( final_results['variant_a_conversions'], final_results['variant_a_visitors'], final_results['variant_b_conversions'], final_results['variant_b_visitors'] ) # Generate insights insights = self._generate_test_insights( test, significance, final_results ) # Implementation plan implementation_plan = self._create_implementation_plan( test, significance ) return { 'test_summary': { 'test_id': test_id, 'test_type': test['test_type'], 'hypothesis': test['hypothesis'], 'duration_days': final_results.get('duration_days', 'N/A') }, 'results': significance, 'insights': insights, 'implementation_plan': implementation_plan, 'learnings': self._extract_learnings(test, significance) } def _generate_test_id(self, test_type: str) -> str: """Generate unique test ID.""" import time timestamp = int(time.time()) return f"{test_type}_{timestamp}" def _get_secondary_metrics(self, test_type: str) -> List[str]: """Get secondary metrics to track for test type.""" metrics_map = { 'icon': ['tap_through_rate', 'impression_count', 'brand_recall'], 'screenshot': ['tap_through_rate', 'time_on_page', 'scroll_depth'], 'title': ['impression_count', 'tap_through_rate', 'search_visibility'], 'description': ['time_on_page', 'scroll_depth', 'tap_through_rate'] } return metrics_map.get(test_type, ['tap_through_rate']) def _get_test_best_practices(self, test_type: str) -> List[str]: """Get best practices for specific test type.""" practices_map = { 'icon': [ 'Test only one element at a time (color vs. style vs. symbolism)', 'Ensure icon is recognizable at small sizes (60x60px)', 'Consider cultural context for global audience', 'Test against top competitor icons' ], 'screenshot': [ 'Test order of screenshots (users see first 2-3)', 'Use captions to tell story', 'Show key features and benefits', 'Test with and without device frames' ], 'title': [ 'Test keyword variations, not major rebrand', 'Keep brand name consistent', 'Ensure title fits within character limits', 'Test on both search and browse contexts' ], 'description': [ 'Test structure (bullet points vs. paragraphs)', 'Test call-to-action placement', 'Test feature vs. benefit focus', 'Maintain keyword density' ] } return practices_map.get(test_type, ['Test one variable at a time']) def _estimate_test_duration( self, required_sample_size: int, baseline_conversion: float ) -> Dict[str, Any]: """Estimate test duration based on typical traffic levels.""" # Assume different daily traffic scenarios traffic_scenarios = { 'low': 100, # 100 page views/day 'medium': 1000, # 1000 page views/day 'high': 10000 # 10000 page views/day } estimates = {} for scenario, daily_views in traffic_scenarios.items(): days = math.ceil(required_sample_size / daily_views) estimates[scenario] = { 'daily_page_views': daily_views, 'estimated_days': days, 'estimated_weeks': round(days / 7, 1) } return estimates def _generate_sample_size_recommendations( self, sample_size: int, duration_estimates: Dict[str, Any] ) -> List[str]: """Generate recommendations based on sample size.""" recommendations = [] if sample_size > 50000: recommendations.append( "Large sample size required - consider testing smaller effect size or increasing traffic" ) if duration_estimates['medium']['estimated_days'] > 30: recommendations.append( "Long test duration - consider higher minimum detectable effect or focus on high-impact changes" ) if duration_estimates['low']['estimated_days'] > 60: recommendations.append( "Insufficient traffic for reliable testing - consider user acquisition or broader targeting" ) if not recommendations: recommendations.append("Sample size and duration are reasonable for this test") return recommendations def _get_z_score(self, percentile: float) -> float: """Get z-score for given percentile (approximation).""" # Common z-scores z_scores = { 0.80: 0.84, 0.85: 1.04, 0.90: 1.28, 0.95: 1.645, 0.975: 1.96, 0.99: 2.33 } return z_scores.get(percentile, 1.96) def _standard_normal_cdf(self, z: float) -> float: """Approximate standard normal cumulative distribution function.""" # Using error function approximation t = 1.0 / (1.0 + 0.2316419 * abs(z)) d = 0.3989423 * math.exp(-z * z / 2.0) p = d * t * (0.3193815 + t * (-0.3565638 + t * (1.781478 + t * (-1.821256 + t * 1.330274)))) if z > 0: return 1.0 - p else: return p def _generate_test_decision( self, improvement: float, is_significant_95: bool, is_significant_90: bool, total_visitors: int ) -> Dict[str, Any]: """Generate test decision and recommendation.""" if total_visitors < 1000: return { 'decision': 'continue', 'rationale': 'Insufficient data - continue test to reach minimum sample size', 'action': 'Keep test running' } if is_significant_95: if improvement > 0: return { 'decision': 'implement_b', 'rationale': f'Variant B shows {improvement*100:.1f}% improvement with 95% confidence', 'action': 'Implement Variant B' } else: return { 'decision': 'keep_a', 'rationale': 'Variant A performs better with 95% confidence', 'action': 'Keep current version (A)' } elif is_significant_90: if improvement > 0: return { 'decision': 'implement_b_cautiously', 'rationale': f'Variant B shows {improvement*100:.1f}% improvement with 90% confidence', 'action': 'Consider implementing B, monitor closely' } else: return { 'decision': 'keep_a', 'rationale': 'Variant A performs better with 90% confidence', 'action': 'Keep current version (A)' } else: return { 'decision': 'inconclusive', 'rationale': 'No statistically significant difference detected', 'action': 'Either keep A or test different hypothesis' } def _generate_tracking_recommendations( self, significance: Dict[str, Any], progress: float, test_type: str ) -> List[str]: """Generate recommendations for ongoing test.""" recommendations = [] if progress < 50: recommendations.append( f"Test is {progress:.0f}% complete - continue collecting data" ) if progress >= 100: if significance['statistical_analysis']['is_significant_95']: recommendations.append( "Sufficient data collected with significant results - ready to conclude test" ) else: recommendations.append( "Sample size reached but no significant difference - consider extending test or concluding" ) return recommendations def _determine_next_steps( self, significance: Dict[str, Any], progress: float ) -> str: """Determine next steps for test.""" if progress < 100: return f"Continue test until reaching 100% sample size (currently {progress:.0f}%)" decision = significance.get('decision', {}).get('decision', 'inconclusive') if decision == 'implement_b': return "Implement Variant B and monitor metrics for 2 weeks" elif decision == 'keep_a': return "Keep Variant A and design new test with different hypothesis" else: return "Test inconclusive - either keep A or design new test" def _generate_test_insights( self, test: Dict[str, Any], significance: Dict[str, Any], results: Dict[str, Any] ) -> List[str]: """Generate insights from test results.""" insights = [] improvement = significance['improvement']['relative_percentage'] if significance['statistical_analysis']['is_significant_95']: insights.append( f"Strong evidence: Variant B {'improved' if improvement > 0 else 'decreased'} " f"conversion by {abs(improvement):.1f}% with 95% confidence" ) insights.append( f"Tested {test['test_type']} changes: {test['hypothesis']}" ) # Add context-specific insights if test['test_type'] == 'icon' and improvement > 5: insights.append( "Icon change had substantial impact - visual first impression is critical" ) return insights def _create_implementation_plan( self, test: Dict[str, Any], significance: Dict[str, Any] ) -> List[Dict[str, str]]: """Create implementation plan for winning variant.""" plan = [] if significance.get('decision', {}).get('decision') == 'implement_b': plan.append({ 'step': '1. Update store listing', 'details': f"Replace {test['test_type']} with Variant B across all platforms" }) plan.append({ 'step': '2. Monitor metrics', 'details': 'Track conversion rate for 2 weeks to confirm sustained improvement' }) plan.append({ 'step': '3. Document learnings', 'details': 'Record insights for future optimization' }) return plan def _extract_learnings( self, test: Dict[str, Any], significance: Dict[str, Any] ) -> List[str]: """Extract key learnings from test.""" learnings = [] improvement = significance['improvement']['relative_percentage'] learnings.append( f"Testing {test['test_type']} can yield {abs(improvement):.1f}% conversion change" ) if test['test_type'] == 'title': learnings.append( "Title changes affect search visibility and user perception" ) elif test['test_type'] == 'screenshot': learnings.append( "First 2-3 screenshots are critical for conversion" ) return learnings def plan_ab_test( test_type: str, variant_a: Dict[str, Any], variant_b: Dict[str, Any], hypothesis: str, baseline_conversion: float ) -> Dict[str, Any]: """ Convenience function to plan an A/B test. Args: test_type: Type of test variant_a: Control variant variant_b: Test variant hypothesis: Test hypothesis baseline_conversion: Current conversion rate Returns: Complete test plan """ planner = ABTestPlanner() test_design = planner.design_test( test_type, variant_a, variant_b, hypothesis ) sample_size = planner.calculate_sample_size( baseline_conversion, planner.MIN_EFFECT_SIZES.get(test_type, 0.05) ) return { 'test_design': test_design, 'sample_size_requirements': sample_size } FILE:scripts/aso_scorer.py """ ASO scoring module for App Store Optimization. Calculates comprehensive ASO health score across multiple dimensions. """ from typing import Dict, List, Any, Optional class ASOScorer: """Calculates overall ASO health score and provides recommendations.""" # Score weights for different components (total = 100) WEIGHTS = { 'metadata_quality': 25, 'ratings_reviews': 25, 'keyword_performance': 25, 'conversion_metrics': 25 } # Benchmarks for scoring BENCHMARKS = { 'title_keyword_usage': {'min': 1, 'target': 2}, 'description_length': {'min': 500, 'target': 2000}, 'keyword_density': {'min': 2, 'optimal': 5, 'max': 8}, 'average_rating': {'min': 3.5, 'target': 4.5}, 'ratings_count': {'min': 100, 'target': 5000}, 'keywords_top_10': {'min': 2, 'target': 10}, 'keywords_top_50': {'min': 5, 'target': 20}, 'conversion_rate': {'min': 0.02, 'target': 0.10} } def __init__(self): """Initialize ASO scorer.""" self.score_breakdown = {} def calculate_overall_score( self, metadata: Dict[str, Any], ratings: Dict[str, Any], keyword_performance: Dict[str, Any], conversion: Dict[str, Any] ) -> Dict[str, Any]: """ Calculate comprehensive ASO score (0-100). Args: metadata: Title, description quality metrics ratings: Rating average and count keyword_performance: Keyword ranking data conversion: Impression-to-install metrics Returns: Overall score with detailed breakdown """ # Calculate component scores metadata_score = self.score_metadata_quality(metadata) ratings_score = self.score_ratings_reviews(ratings) keyword_score = self.score_keyword_performance(keyword_performance) conversion_score = self.score_conversion_metrics(conversion) # Calculate weighted overall score overall_score = ( metadata_score * (self.WEIGHTS['metadata_quality'] / 100) + ratings_score * (self.WEIGHTS['ratings_reviews'] / 100) + keyword_score * (self.WEIGHTS['keyword_performance'] / 100) + conversion_score * (self.WEIGHTS['conversion_metrics'] / 100) ) # Store breakdown self.score_breakdown = { 'metadata_quality': { 'score': metadata_score, 'weight': self.WEIGHTS['metadata_quality'], 'weighted_contribution': round(metadata_score * (self.WEIGHTS['metadata_quality'] / 100), 1) }, 'ratings_reviews': { 'score': ratings_score, 'weight': self.WEIGHTS['ratings_reviews'], 'weighted_contribution': round(ratings_score * (self.WEIGHTS['ratings_reviews'] / 100), 1) }, 'keyword_performance': { 'score': keyword_score, 'weight': self.WEIGHTS['keyword_performance'], 'weighted_contribution': round(keyword_score * (self.WEIGHTS['keyword_performance'] / 100), 1) }, 'conversion_metrics': { 'score': conversion_score, 'weight': self.WEIGHTS['conversion_metrics'], 'weighted_contribution': round(conversion_score * (self.WEIGHTS['conversion_metrics'] / 100), 1) } } # Generate recommendations recommendations = self.generate_recommendations( metadata_score, ratings_score, keyword_score, conversion_score ) # Assess overall health health_status = self._assess_health_status(overall_score) return { 'overall_score': round(overall_score, 1), 'health_status': health_status, 'score_breakdown': self.score_breakdown, 'recommendations': recommendations, 'priority_actions': self._prioritize_actions(recommendations), 'strengths': self._identify_strengths(self.score_breakdown), 'weaknesses': self._identify_weaknesses(self.score_breakdown) } def score_metadata_quality(self, metadata: Dict[str, Any]) -> float: """ Score metadata quality (0-100). Evaluates: - Title optimization - Description quality - Keyword usage """ scores = [] # Title score (0-35 points) title_keywords = metadata.get('title_keyword_count', 0) title_length = metadata.get('title_length', 0) title_score = 0 if title_keywords >= self.BENCHMARKS['title_keyword_usage']['target']: title_score = 35 elif title_keywords >= self.BENCHMARKS['title_keyword_usage']['min']: title_score = 25 else: title_score = 10 # Adjust for title length usage if title_length > 25: # Using most of available space title_score += 0 else: title_score -= 5 scores.append(min(title_score, 35)) # Description score (0-35 points) desc_length = metadata.get('description_length', 0) desc_quality = metadata.get('description_quality', 0.0) # 0-1 scale desc_score = 0 if desc_length >= self.BENCHMARKS['description_length']['target']: desc_score = 25 elif desc_length >= self.BENCHMARKS['description_length']['min']: desc_score = 15 else: desc_score = 5 # Add quality bonus desc_score += desc_quality * 10 scores.append(min(desc_score, 35)) # Keyword density score (0-30 points) keyword_density = metadata.get('keyword_density', 0.0) if self.BENCHMARKS['keyword_density']['min'] <= keyword_density <= self.BENCHMARKS['keyword_density']['optimal']: density_score = 30 elif keyword_density < self.BENCHMARKS['keyword_density']['min']: # Too low - proportional scoring density_score = (keyword_density / self.BENCHMARKS['keyword_density']['min']) * 20 else: # Too high (keyword stuffing) - penalty excess = keyword_density - self.BENCHMARKS['keyword_density']['optimal'] density_score = max(30 - (excess * 5), 0) scores.append(density_score) return round(sum(scores), 1) def score_ratings_reviews(self, ratings: Dict[str, Any]) -> float: """ Score ratings and reviews (0-100). Evaluates: - Average rating - Total ratings count - Review velocity """ average_rating = ratings.get('average_rating', 0.0) total_ratings = ratings.get('total_ratings', 0) recent_ratings = ratings.get('recent_ratings_30d', 0) # Rating quality score (0-50 points) if average_rating >= self.BENCHMARKS['average_rating']['target']: rating_quality_score = 50 elif average_rating >= self.BENCHMARKS['average_rating']['min']: # Proportional scoring between min and target proportion = (average_rating - self.BENCHMARKS['average_rating']['min']) / \ (self.BENCHMARKS['average_rating']['target'] - self.BENCHMARKS['average_rating']['min']) rating_quality_score = 30 + (proportion * 20) elif average_rating >= 3.0: rating_quality_score = 20 else: rating_quality_score = 10 # Rating volume score (0-30 points) if total_ratings >= self.BENCHMARKS['ratings_count']['target']: rating_volume_score = 30 elif total_ratings >= self.BENCHMARKS['ratings_count']['min']: # Proportional scoring proportion = (total_ratings - self.BENCHMARKS['ratings_count']['min']) / \ (self.BENCHMARKS['ratings_count']['target'] - self.BENCHMARKS['ratings_count']['min']) rating_volume_score = 15 + (proportion * 15) else: # Very low volume rating_volume_score = (total_ratings / self.BENCHMARKS['ratings_count']['min']) * 15 # Rating velocity score (0-20 points) if recent_ratings > 100: velocity_score = 20 elif recent_ratings > 50: velocity_score = 15 elif recent_ratings > 10: velocity_score = 10 else: velocity_score = 5 total_score = rating_quality_score + rating_volume_score + velocity_score return round(min(total_score, 100), 1) def score_keyword_performance(self, keyword_performance: Dict[str, Any]) -> float: """ Score keyword ranking performance (0-100). Evaluates: - Top 10 rankings - Top 50 rankings - Ranking trends """ top_10_count = keyword_performance.get('top_10', 0) top_50_count = keyword_performance.get('top_50', 0) top_100_count = keyword_performance.get('top_100', 0) improving_keywords = keyword_performance.get('improving_keywords', 0) # Top 10 score (0-50 points) - most valuable rankings if top_10_count >= self.BENCHMARKS['keywords_top_10']['target']: top_10_score = 50 elif top_10_count >= self.BENCHMARKS['keywords_top_10']['min']: proportion = (top_10_count - self.BENCHMARKS['keywords_top_10']['min']) / \ (self.BENCHMARKS['keywords_top_10']['target'] - self.BENCHMARKS['keywords_top_10']['min']) top_10_score = 25 + (proportion * 25) else: top_10_score = (top_10_count / self.BENCHMARKS['keywords_top_10']['min']) * 25 # Top 50 score (0-30 points) if top_50_count >= self.BENCHMARKS['keywords_top_50']['target']: top_50_score = 30 elif top_50_count >= self.BENCHMARKS['keywords_top_50']['min']: proportion = (top_50_count - self.BENCHMARKS['keywords_top_50']['min']) / \ (self.BENCHMARKS['keywords_top_50']['target'] - self.BENCHMARKS['keywords_top_50']['min']) top_50_score = 15 + (proportion * 15) else: top_50_score = (top_50_count / self.BENCHMARKS['keywords_top_50']['min']) * 15 # Coverage score (0-10 points) - based on top 100 coverage_score = min((top_100_count / 30) * 10, 10) # Trend score (0-10 points) - are rankings improving? if improving_keywords > 5: trend_score = 10 elif improving_keywords > 0: trend_score = 5 else: trend_score = 0 total_score = top_10_score + top_50_score + coverage_score + trend_score return round(min(total_score, 100), 1) def score_conversion_metrics(self, conversion: Dict[str, Any]) -> float: """ Score conversion performance (0-100). Evaluates: - Impression-to-install conversion rate - Download velocity """ conversion_rate = conversion.get('impression_to_install', 0.0) downloads_30d = conversion.get('downloads_last_30_days', 0) downloads_trend = conversion.get('downloads_trend', 'stable') # 'up', 'stable', 'down' # Conversion rate score (0-70 points) if conversion_rate >= self.BENCHMARKS['conversion_rate']['target']: conversion_score = 70 elif conversion_rate >= self.BENCHMARKS['conversion_rate']['min']: proportion = (conversion_rate - self.BENCHMARKS['conversion_rate']['min']) / \ (self.BENCHMARKS['conversion_rate']['target'] - self.BENCHMARKS['conversion_rate']['min']) conversion_score = 35 + (proportion * 35) else: conversion_score = (conversion_rate / self.BENCHMARKS['conversion_rate']['min']) * 35 # Download velocity score (0-20 points) if downloads_30d > 10000: velocity_score = 20 elif downloads_30d > 1000: velocity_score = 15 elif downloads_30d > 100: velocity_score = 10 else: velocity_score = 5 # Trend bonus (0-10 points) if downloads_trend == 'up': trend_score = 10 elif downloads_trend == 'stable': trend_score = 5 else: trend_score = 0 total_score = conversion_score + velocity_score + trend_score return round(min(total_score, 100), 1) def generate_recommendations( self, metadata_score: float, ratings_score: float, keyword_score: float, conversion_score: float ) -> List[Dict[str, Any]]: """Generate prioritized recommendations based on scores.""" recommendations = [] # Metadata recommendations if metadata_score < 60: recommendations.append({ 'category': 'metadata_quality', 'priority': 'high', 'action': 'Optimize app title and description', 'details': 'Add more keywords to title, expand description to 1500-2000 characters, improve keyword density to 3-5%', 'expected_impact': 'Improve discoverability and ranking potential' }) elif metadata_score < 80: recommendations.append({ 'category': 'metadata_quality', 'priority': 'medium', 'action': 'Refine metadata for better keyword targeting', 'details': 'Test variations of title/subtitle, optimize keyword field for Apple', 'expected_impact': 'Incremental ranking improvements' }) # Ratings recommendations if ratings_score < 60: recommendations.append({ 'category': 'ratings_reviews', 'priority': 'high', 'action': 'Improve rating quality and volume', 'details': 'Address top user complaints, implement in-app rating prompts, respond to negative reviews', 'expected_impact': 'Better conversion rates and trust signals' }) elif ratings_score < 80: recommendations.append({ 'category': 'ratings_reviews', 'priority': 'medium', 'action': 'Increase rating velocity', 'details': 'Optimize timing of rating requests, encourage satisfied users to rate', 'expected_impact': 'Sustained rating quality' }) # Keyword performance recommendations if keyword_score < 60: recommendations.append({ 'category': 'keyword_performance', 'priority': 'high', 'action': 'Improve keyword rankings', 'details': 'Target long-tail keywords with lower competition, update metadata with high-potential keywords, build backlinks', 'expected_impact': 'Significant improvement in organic visibility' }) elif keyword_score < 80: recommendations.append({ 'category': 'keyword_performance', 'priority': 'medium', 'action': 'Expand keyword coverage', 'details': 'Target additional related keywords, test seasonal keywords, localize for new markets', 'expected_impact': 'Broader reach and more discovery opportunities' }) # Conversion recommendations if conversion_score < 60: recommendations.append({ 'category': 'conversion_metrics', 'priority': 'high', 'action': 'Optimize store listing for conversions', 'details': 'Improve screenshots and icon, strengthen value proposition in description, add video preview', 'expected_impact': 'Higher impression-to-install conversion' }) elif conversion_score < 80: recommendations.append({ 'category': 'conversion_metrics', 'priority': 'medium', 'action': 'Test visual asset variations', 'details': 'A/B test different icon designs and screenshot sequences', 'expected_impact': 'Incremental conversion improvements' }) return recommendations def _assess_health_status(self, overall_score: float) -> str: """Assess overall ASO health status.""" if overall_score >= 80: return "Excellent - Top-tier ASO performance" elif overall_score >= 65: return "Good - Competitive ASO with room for improvement" elif overall_score >= 50: return "Fair - Needs strategic improvements" else: return "Poor - Requires immediate ASO overhaul" def _prioritize_actions( self, recommendations: List[Dict[str, Any]] ) -> List[Dict[str, Any]]: """Prioritize actions by impact and urgency.""" # Sort by priority (high first) and expected impact priority_order = {'high': 0, 'medium': 1, 'low': 2} sorted_recommendations = sorted( recommendations, key=lambda x: priority_order[x['priority']] ) return sorted_recommendations[:3] # Top 3 priority actions def _identify_strengths(self, score_breakdown: Dict[str, Any]) -> List[str]: """Identify areas of strength (scores >= 75).""" strengths = [] for category, data in score_breakdown.items(): if data['score'] >= 75: strengths.append( f"{category.replace('_', ' ').title()}: {data['score']}/100" ) return strengths if strengths else ["Focus on building strengths across all areas"] def _identify_weaknesses(self, score_breakdown: Dict[str, Any]) -> List[str]: """Identify areas needing improvement (scores < 60).""" weaknesses = [] for category, data in score_breakdown.items(): if data['score'] < 60: weaknesses.append( f"{category.replace('_', ' ').title()}: {data['score']}/100 - needs improvement" ) return weaknesses if weaknesses else ["All areas performing adequately"] def calculate_aso_score( metadata: Dict[str, Any], ratings: Dict[str, Any], keyword_performance: Dict[str, Any], conversion: Dict[str, Any] ) -> Dict[str, Any]: """ Convenience function to calculate ASO score. Args: metadata: Metadata quality metrics ratings: Ratings data keyword_performance: Keyword ranking data conversion: Conversion metrics Returns: Complete ASO score report """ scorer = ASOScorer() return scorer.calculate_overall_score( metadata, ratings, keyword_performance, conversion ) FILE:scripts/competitor_analyzer.py """ Competitor analysis module for App Store Optimization. Analyzes top competitors' ASO strategies and identifies opportunities. """ from typing import Dict, List, Any, Optional from collections import Counter import re class CompetitorAnalyzer: """Analyzes competitor apps to identify ASO opportunities.""" def __init__(self, category: str, platform: str = 'apple'): """ Initialize competitor analyzer. Args: category: App category (e.g., "Productivity", "Games") platform: 'apple' or 'google' """ self.category = category self.platform = platform self.competitors = [] def analyze_competitor( self, app_data: Dict[str, Any] ) -> Dict[str, Any]: """ Analyze a single competitor's ASO strategy. Args: app_data: Dictionary with app_name, title, description, rating, ratings_count, keywords Returns: Comprehensive competitor analysis """ app_name = app_data.get('app_name', '') title = app_data.get('title', '') description = app_data.get('description', '') rating = app_data.get('rating', 0.0) ratings_count = app_data.get('ratings_count', 0) keywords = app_data.get('keywords', []) analysis = { 'app_name': app_name, 'title_analysis': self._analyze_title(title), 'description_analysis': self._analyze_description(description), 'keyword_strategy': self._extract_keyword_strategy(title, description, keywords), 'rating_metrics': { 'rating': rating, 'ratings_count': ratings_count, 'rating_quality': self._assess_rating_quality(rating, ratings_count) }, 'competitive_strength': self._calculate_competitive_strength( rating, ratings_count, len(description) ), 'key_differentiators': self._identify_differentiators(description) } self.competitors.append(analysis) return analysis def compare_competitors( self, competitors_data: List[Dict[str, Any]] ) -> Dict[str, Any]: """ Compare multiple competitors and identify patterns. Args: competitors_data: List of competitor data dictionaries Returns: Comparative analysis with insights """ # Analyze each competitor analyses = [] for comp_data in competitors_data: analysis = self.analyze_competitor(comp_data) analyses.append(analysis) # Extract common keywords across competitors all_keywords = [] for analysis in analyses: all_keywords.extend(analysis['keyword_strategy']['primary_keywords']) common_keywords = self._find_common_keywords(all_keywords) # Identify keyword gaps (used by some but not all) keyword_gaps = self._identify_keyword_gaps(analyses) # Rank competitors by strength ranked_competitors = sorted( analyses, key=lambda x: x['competitive_strength'], reverse=True ) # Analyze rating distribution rating_analysis = self._analyze_rating_distribution(analyses) # Identify best practices best_practices = self._identify_best_practices(ranked_competitors) return { 'category': self.category, 'platform': self.platform, 'competitors_analyzed': len(analyses), 'ranked_competitors': ranked_competitors, 'common_keywords': common_keywords, 'keyword_gaps': keyword_gaps, 'rating_analysis': rating_analysis, 'best_practices': best_practices, 'opportunities': self._identify_opportunities( analyses, common_keywords, keyword_gaps ) } def identify_gaps( self, your_app_data: Dict[str, Any], competitors_data: List[Dict[str, Any]] ) -> Dict[str, Any]: """ Identify gaps between your app and competitors. Args: your_app_data: Your app's data competitors_data: List of competitor data Returns: Gap analysis with actionable recommendations """ # Analyze your app your_analysis = self.analyze_competitor(your_app_data) # Analyze competitors competitor_comparison = self.compare_competitors(competitors_data) # Identify keyword gaps your_keywords = set(your_analysis['keyword_strategy']['primary_keywords']) competitor_keywords = set(competitor_comparison['common_keywords']) missing_keywords = competitor_keywords - your_keywords # Identify rating gap avg_competitor_rating = competitor_comparison['rating_analysis']['average_rating'] rating_gap = avg_competitor_rating - your_analysis['rating_metrics']['rating'] # Identify description length gap avg_competitor_desc_length = sum( len(comp['description_analysis']['text']) for comp in competitor_comparison['ranked_competitors'] ) / len(competitor_comparison['ranked_competitors']) your_desc_length = len(your_analysis['description_analysis']['text']) desc_length_gap = avg_competitor_desc_length - your_desc_length return { 'your_app': your_analysis, 'keyword_gaps': { 'missing_keywords': list(missing_keywords)[:10], 'recommendations': self._generate_keyword_recommendations(missing_keywords) }, 'rating_gap': { 'your_rating': your_analysis['rating_metrics']['rating'], 'average_competitor_rating': avg_competitor_rating, 'gap': round(rating_gap, 2), 'action_items': self._generate_rating_improvement_actions(rating_gap) }, 'content_gap': { 'your_description_length': your_desc_length, 'average_competitor_length': int(avg_competitor_desc_length), 'gap': int(desc_length_gap), 'recommendations': self._generate_content_recommendations(desc_length_gap) }, 'competitive_positioning': self._assess_competitive_position( your_analysis, competitor_comparison ) } def _analyze_title(self, title: str) -> Dict[str, Any]: """Analyze title structure and keyword usage.""" parts = re.split(r'[-:|]', title) return { 'title': title, 'length': len(title), 'has_brand': len(parts) > 0, 'has_keywords': len(parts) > 1, 'components': [part.strip() for part in parts], 'word_count': len(title.split()), 'strategy': 'brand_plus_keywords' if len(parts) > 1 else 'brand_only' } def _analyze_description(self, description: str) -> Dict[str, Any]: """Analyze description structure and content.""" lines = description.split('\n') word_count = len(description.split()) # Check for structural elements has_bullet_points = '•' in description or '*' in description has_sections = any(line.isupper() for line in lines if len(line) > 0) has_call_to_action = any( cta in description.lower() for cta in ['download', 'try', 'get', 'start', 'join'] ) # Extract features mentioned features = self._extract_features(description) return { 'text': description, 'length': len(description), 'word_count': word_count, 'structure': { 'has_bullet_points': has_bullet_points, 'has_sections': has_sections, 'has_call_to_action': has_call_to_action }, 'features_mentioned': features, 'readability': 'good' if 50 <= word_count <= 300 else 'needs_improvement' } def _extract_keyword_strategy( self, title: str, description: str, explicit_keywords: List[str] ) -> Dict[str, Any]: """Extract keyword strategy from metadata.""" # Extract keywords from title title_keywords = [word.lower() for word in title.split() if len(word) > 3] # Extract frequently used words from description desc_words = re.findall(r'\b\w{4,}\b', description.lower()) word_freq = Counter(desc_words) frequent_words = [word for word, count in word_freq.most_common(15) if count > 2] # Combine with explicit keywords all_keywords = list(set(title_keywords + frequent_words + explicit_keywords)) return { 'primary_keywords': title_keywords, 'description_keywords': frequent_words[:10], 'explicit_keywords': explicit_keywords, 'total_unique_keywords': len(all_keywords), 'keyword_focus': self._assess_keyword_focus(title_keywords, frequent_words) } def _assess_rating_quality(self, rating: float, ratings_count: int) -> str: """Assess the quality of ratings.""" if ratings_count < 100: return 'insufficient_data' elif rating >= 4.5 and ratings_count > 1000: return 'excellent' elif rating >= 4.0 and ratings_count > 500: return 'good' elif rating >= 3.5: return 'average' else: return 'poor' def _calculate_competitive_strength( self, rating: float, ratings_count: int, description_length: int ) -> float: """ Calculate overall competitive strength (0-100). Factors: - Rating quality (40%) - Rating volume (30%) - Metadata quality (30%) """ # Rating quality score (0-40) rating_score = (rating / 5.0) * 40 # Rating volume score (0-30) volume_score = min((ratings_count / 10000) * 30, 30) # Metadata quality score (0-30) metadata_score = min((description_length / 2000) * 30, 30) total_score = rating_score + volume_score + metadata_score return round(total_score, 1) def _identify_differentiators(self, description: str) -> List[str]: """Identify key differentiators from description.""" differentiator_keywords = [ 'unique', 'only', 'first', 'best', 'leading', 'exclusive', 'revolutionary', 'innovative', 'patent', 'award' ] differentiators = [] sentences = description.split('.') for sentence in sentences: sentence_lower = sentence.lower() if any(keyword in sentence_lower for keyword in differentiator_keywords): differentiators.append(sentence.strip()) return differentiators[:5] def _find_common_keywords(self, all_keywords: List[str]) -> List[str]: """Find keywords used by multiple competitors.""" keyword_counts = Counter(all_keywords) # Return keywords used by at least 2 competitors common = [kw for kw, count in keyword_counts.items() if count >= 2] return sorted(common, key=lambda x: keyword_counts[x], reverse=True)[:20] def _identify_keyword_gaps(self, analyses: List[Dict[str, Any]]) -> List[Dict[str, Any]]: """Identify keywords used by some competitors but not others.""" all_keywords_by_app = {} for analysis in analyses: app_name = analysis['app_name'] keywords = analysis['keyword_strategy']['primary_keywords'] all_keywords_by_app[app_name] = set(keywords) # Find keywords used by some but not all all_keywords_set = set() for keywords in all_keywords_by_app.values(): all_keywords_set.update(keywords) gaps = [] for keyword in all_keywords_set: using_apps = [ app for app, keywords in all_keywords_by_app.items() if keyword in keywords ] if 1 < len(using_apps) < len(analyses): gaps.append({ 'keyword': keyword, 'used_by': using_apps, 'usage_percentage': round(len(using_apps) / len(analyses) * 100, 1) }) return sorted(gaps, key=lambda x: x['usage_percentage'], reverse=True)[:15] def _analyze_rating_distribution(self, analyses: List[Dict[str, Any]]) -> Dict[str, Any]: """Analyze rating distribution across competitors.""" ratings = [a['rating_metrics']['rating'] for a in analyses] ratings_counts = [a['rating_metrics']['ratings_count'] for a in analyses] return { 'average_rating': round(sum(ratings) / len(ratings), 2), 'highest_rating': max(ratings), 'lowest_rating': min(ratings), 'average_ratings_count': int(sum(ratings_counts) / len(ratings_counts)), 'total_ratings_in_category': sum(ratings_counts) } def _identify_best_practices(self, ranked_competitors: List[Dict[str, Any]]) -> List[str]: """Identify best practices from top competitors.""" if not ranked_competitors: return [] top_competitor = ranked_competitors[0] practices = [] # Title strategy title_analysis = top_competitor['title_analysis'] if title_analysis['has_keywords']: practices.append( f"Title Strategy: Include primary keyword in title (e.g., '{title_analysis['title']}')" ) # Description structure desc_analysis = top_competitor['description_analysis'] if desc_analysis['structure']['has_bullet_points']: practices.append("Description: Use bullet points to highlight key features") if desc_analysis['structure']['has_sections']: practices.append("Description: Organize content with clear section headers") # Rating strategy rating_quality = top_competitor['rating_metrics']['rating_quality'] if rating_quality in ['excellent', 'good']: practices.append( f"Ratings: Maintain high rating quality ({top_competitor['rating_metrics']['rating']}★) " f"with significant volume ({top_competitor['rating_metrics']['ratings_count']} ratings)" ) return practices[:5] def _identify_opportunities( self, analyses: List[Dict[str, Any]], common_keywords: List[str], keyword_gaps: List[Dict[str, Any]] ) -> List[str]: """Identify ASO opportunities based on competitive analysis.""" opportunities = [] # Keyword opportunities from gaps if keyword_gaps: underutilized_keywords = [ gap['keyword'] for gap in keyword_gaps if gap['usage_percentage'] < 50 ] if underutilized_keywords: opportunities.append( f"Target underutilized keywords: {', '.join(underutilized_keywords[:5])}" ) # Rating opportunity avg_rating = sum(a['rating_metrics']['rating'] for a in analyses) / len(analyses) if avg_rating < 4.5: opportunities.append( f"Category average rating is {avg_rating:.1f} - opportunity to differentiate with higher ratings" ) # Content depth opportunity avg_desc_length = sum( a['description_analysis']['length'] for a in analyses ) / len(analyses) if avg_desc_length < 1500: opportunities.append( "Competitors have relatively short descriptions - opportunity to provide more comprehensive information" ) return opportunities[:5] def _extract_features(self, description: str) -> List[str]: """Extract feature mentions from description.""" # Look for bullet points or numbered lists lines = description.split('\n') features = [] for line in lines: line = line.strip() # Check if line starts with bullet or number if line and (line[0] in ['•', '*', '-', '✓'] or line[0].isdigit()): # Clean the line cleaned = re.sub(r'^[•*\-✓\d.)\s]+', '', line) if cleaned: features.append(cleaned) return features[:10] def _assess_keyword_focus( self, title_keywords: List[str], description_keywords: List[str] ) -> str: """Assess keyword focus strategy.""" overlap = set(title_keywords) & set(description_keywords) if len(overlap) >= 3: return 'consistent_focus' elif len(overlap) >= 1: return 'moderate_focus' else: return 'broad_focus' def _generate_keyword_recommendations(self, missing_keywords: set) -> List[str]: """Generate recommendations for missing keywords.""" if not missing_keywords: return ["Your keyword coverage is comprehensive"] recommendations = [] missing_list = list(missing_keywords)[:5] recommendations.append( f"Consider adding these competitor keywords: {', '.join(missing_list)}" ) recommendations.append( "Test keyword variations in subtitle/promotional text first" ) recommendations.append( "Monitor competitor keyword changes monthly" ) return recommendations def _generate_rating_improvement_actions(self, rating_gap: float) -> List[str]: """Generate actions to improve ratings.""" actions = [] if rating_gap > 0.5: actions.append("CRITICAL: Significant rating gap - prioritize user satisfaction improvements") actions.append("Analyze negative reviews to identify top issues") actions.append("Implement in-app rating prompts after positive experiences") actions.append("Respond to all negative reviews professionally") elif rating_gap > 0.2: actions.append("Focus on incremental improvements to close rating gap") actions.append("Optimize timing of rating requests") else: actions.append("Ratings are competitive - maintain quality and continue improvements") return actions def _generate_content_recommendations(self, desc_length_gap: int) -> List[str]: """Generate content recommendations based on length gap.""" recommendations = [] if desc_length_gap > 500: recommendations.append( "Expand description to match competitor detail level" ) recommendations.append( "Add use case examples and success stories" ) recommendations.append( "Include more feature explanations and benefits" ) elif desc_length_gap < -500: recommendations.append( "Consider condensing description for better readability" ) recommendations.append( "Focus on most important features first" ) else: recommendations.append( "Description length is competitive" ) return recommendations def _assess_competitive_position( self, your_analysis: Dict[str, Any], competitor_comparison: Dict[str, Any] ) -> str: """Assess your competitive position.""" your_strength = your_analysis['competitive_strength'] competitors = competitor_comparison['ranked_competitors'] if not competitors: return "No comparison data available" # Find where you'd rank better_than_count = sum( 1 for comp in competitors if your_strength > comp['competitive_strength'] ) position_percentage = (better_than_count / len(competitors)) * 100 if position_percentage >= 75: return "Strong Position: Top quartile in competitive strength" elif position_percentage >= 50: return "Competitive Position: Above average, opportunities for improvement" elif position_percentage >= 25: return "Challenging Position: Below average, requires strategic improvements" else: return "Weak Position: Bottom quartile, major ASO overhaul needed" def analyze_competitor_set( category: str, competitors_data: List[Dict[str, Any]], platform: str = 'apple' ) -> Dict[str, Any]: """ Convenience function to analyze a set of competitors. Args: category: App category competitors_data: List of competitor data platform: 'apple' or 'google' Returns: Complete competitive analysis """ analyzer = CompetitorAnalyzer(category, platform) return analyzer.compare_competitors(competitors_data) FILE:scripts/keyword_analyzer.py """ Keyword analysis module for App Store Optimization. Analyzes keyword search volume, competition, and relevance for app discovery. """ from typing import Dict, List, Any, Optional, Tuple import re from collections import Counter class KeywordAnalyzer: """Analyzes keywords for ASO effectiveness.""" # Competition level thresholds (based on number of competing apps) COMPETITION_THRESHOLDS = { 'low': 1000, 'medium': 5000, 'high': 10000 } # Search volume categories (monthly searches estimate) VOLUME_CATEGORIES = { 'very_low': 1000, 'low': 5000, 'medium': 20000, 'high': 100000, 'very_high': 500000 } def __init__(self): """Initialize keyword analyzer.""" self.analyzed_keywords = {} def analyze_keyword( self, keyword: str, search_volume: int = 0, competing_apps: int = 0, relevance_score: float = 0.0 ) -> Dict[str, Any]: """ Analyze a single keyword for ASO potential. Args: keyword: The keyword to analyze search_volume: Estimated monthly search volume competing_apps: Number of apps competing for this keyword relevance_score: Relevance to your app (0.0-1.0) Returns: Dictionary with keyword analysis """ competition_level = self._calculate_competition_level(competing_apps) volume_category = self._categorize_search_volume(search_volume) difficulty_score = self._calculate_keyword_difficulty( search_volume, competing_apps ) # Calculate potential score (0-100) potential_score = self._calculate_potential_score( search_volume, competing_apps, relevance_score ) analysis = { 'keyword': keyword, 'search_volume': search_volume, 'volume_category': volume_category, 'competing_apps': competing_apps, 'competition_level': competition_level, 'relevance_score': relevance_score, 'difficulty_score': difficulty_score, 'potential_score': potential_score, 'recommendation': self._generate_recommendation( potential_score, difficulty_score, relevance_score ), 'keyword_length': len(keyword.split()), 'is_long_tail': len(keyword.split()) >= 3 } self.analyzed_keywords[keyword] = analysis return analysis def compare_keywords(self, keywords_data: List[Dict[str, Any]]) -> Dict[str, Any]: """ Compare multiple keywords and rank by potential. Args: keywords_data: List of dicts with keyword, search_volume, competing_apps, relevance_score Returns: Comparison report with ranked keywords """ analyses = [] for kw_data in keywords_data: analysis = self.analyze_keyword( keyword=kw_data['keyword'], search_volume=kw_data.get('search_volume', 0), competing_apps=kw_data.get('competing_apps', 0), relevance_score=kw_data.get('relevance_score', 0.0) ) analyses.append(analysis) # Sort by potential score (descending) ranked_keywords = sorted( analyses, key=lambda x: x['potential_score'], reverse=True ) # Categorize keywords primary_keywords = [ kw for kw in ranked_keywords if kw['potential_score'] >= 70 and kw['relevance_score'] >= 0.8 ] secondary_keywords = [ kw for kw in ranked_keywords if 50 <= kw['potential_score'] < 70 and kw['relevance_score'] >= 0.6 ] long_tail_keywords = [ kw for kw in ranked_keywords if kw['is_long_tail'] and kw['relevance_score'] >= 0.7 ] return { 'total_keywords_analyzed': len(analyses), 'ranked_keywords': ranked_keywords, 'primary_keywords': primary_keywords[:5], # Top 5 'secondary_keywords': secondary_keywords[:10], # Top 10 'long_tail_keywords': long_tail_keywords[:10], # Top 10 'summary': self._generate_comparison_summary( primary_keywords, secondary_keywords, long_tail_keywords ) } def find_long_tail_opportunities( self, base_keyword: str, modifiers: List[str] ) -> List[Dict[str, Any]]: """ Generate long-tail keyword variations. Args: base_keyword: Core keyword (e.g., "task manager") modifiers: List of modifiers (e.g., ["free", "simple", "team"]) Returns: List of long-tail keyword suggestions """ long_tail_keywords = [] # Generate combinations for modifier in modifiers: # Modifier + base variation1 = f"{modifier} {base_keyword}" long_tail_keywords.append({ 'keyword': variation1, 'pattern': 'modifier_base', 'estimated_competition': 'low', 'rationale': f"Less competitive variation of '{base_keyword}'" }) # Base + modifier variation2 = f"{base_keyword} {modifier}" long_tail_keywords.append({ 'keyword': variation2, 'pattern': 'base_modifier', 'estimated_competition': 'low', 'rationale': f"Specific use-case variation of '{base_keyword}'" }) # Add question-based long-tail question_words = ['how', 'what', 'best', 'top'] for q_word in question_words: question_keyword = f"{q_word} {base_keyword}" long_tail_keywords.append({ 'keyword': question_keyword, 'pattern': 'question_based', 'estimated_competition': 'very_low', 'rationale': f"Informational search query" }) return long_tail_keywords def extract_keywords_from_text( self, text: str, min_word_length: int = 3 ) -> List[Tuple[str, int]]: """ Extract potential keywords from text (descriptions, reviews). Args: text: Text to analyze min_word_length: Minimum word length to consider Returns: List of (keyword, frequency) tuples """ # Clean and normalize text text = text.lower() text = re.sub(r'[^\w\s]', ' ', text) # Extract words words = text.split() # Filter by length words = [w for w in words if len(w) >= min_word_length] # Remove common stop words stop_words = { 'the', 'and', 'for', 'with', 'this', 'that', 'from', 'have', 'but', 'not', 'you', 'all', 'can', 'are', 'was', 'were', 'been' } words = [w for w in words if w not in stop_words] # Count frequency word_counts = Counter(words) # Extract 2-word phrases phrases = [] for i in range(len(words) - 1): phrase = f"{words[i]} {words[i+1]}" phrases.append(phrase) phrase_counts = Counter(phrases) # Combine and sort all_keywords = list(word_counts.items()) + list(phrase_counts.items()) all_keywords.sort(key=lambda x: x[1], reverse=True) return all_keywords[:50] # Top 50 def calculate_keyword_density( self, text: str, target_keywords: List[str] ) -> Dict[str, float]: """ Calculate keyword density in text. Args: text: Text to analyze (title, description) target_keywords: Keywords to check density for Returns: Dictionary of keyword: density (percentage) """ text_lower = text.lower() total_words = len(text_lower.split()) densities = {} for keyword in target_keywords: keyword_lower = keyword.lower() occurrences = text_lower.count(keyword_lower) density = (occurrences / total_words) * 100 if total_words > 0 else 0 densities[keyword] = round(density, 2) return densities def _calculate_competition_level(self, competing_apps: int) -> str: """Determine competition level based on number of competing apps.""" if competing_apps < self.COMPETITION_THRESHOLDS['low']: return 'low' elif competing_apps < self.COMPETITION_THRESHOLDS['medium']: return 'medium' elif competing_apps < self.COMPETITION_THRESHOLDS['high']: return 'high' else: return 'very_high' def _categorize_search_volume(self, search_volume: int) -> str: """Categorize search volume.""" if search_volume < self.VOLUME_CATEGORIES['very_low']: return 'very_low' elif search_volume < self.VOLUME_CATEGORIES['low']: return 'low' elif search_volume < self.VOLUME_CATEGORIES['medium']: return 'medium' elif search_volume < self.VOLUME_CATEGORIES['high']: return 'high' else: return 'very_high' def _calculate_keyword_difficulty( self, search_volume: int, competing_apps: int ) -> float: """ Calculate keyword difficulty score (0-100). Higher score = harder to rank. """ if competing_apps == 0: return 0.0 # Competition factor (0-1) competition_factor = min(competing_apps / 50000, 1.0) # Volume factor (0-1) - higher volume = more difficulty volume_factor = min(search_volume / 1000000, 1.0) # Difficulty score (weighted average) difficulty = (competition_factor * 0.7 + volume_factor * 0.3) * 100 return round(difficulty, 1) def _calculate_potential_score( self, search_volume: int, competing_apps: int, relevance_score: float ) -> float: """ Calculate overall keyword potential (0-100). Higher score = better opportunity. """ # Volume score (0-40 points) volume_score = min((search_volume / 100000) * 40, 40) # Competition score (0-30 points) - inverse relationship if competing_apps > 0: competition_score = max(30 - (competing_apps / 500), 0) else: competition_score = 30 # Relevance score (0-30 points) relevance_points = relevance_score * 30 total_score = volume_score + competition_score + relevance_points return round(min(total_score, 100), 1) def _generate_recommendation( self, potential_score: float, difficulty_score: float, relevance_score: float ) -> str: """Generate actionable recommendation for keyword.""" if relevance_score < 0.5: return "Low relevance - avoid targeting" if potential_score >= 70: return "High priority - target immediately" elif potential_score >= 50: if difficulty_score < 50: return "Good opportunity - include in metadata" else: return "Competitive - use in description, not title" elif potential_score >= 30: return "Secondary keyword - use for long-tail variations" else: return "Low potential - deprioritize" def _generate_comparison_summary( self, primary_keywords: List[Dict[str, Any]], secondary_keywords: List[Dict[str, Any]], long_tail_keywords: List[Dict[str, Any]] ) -> str: """Generate summary of keyword comparison.""" summary_parts = [] summary_parts.append( f"Identified {len(primary_keywords)} high-priority primary keywords." ) if primary_keywords: top_keyword = primary_keywords[0]['keyword'] summary_parts.append( f"Top recommendation: '{top_keyword}' (potential score: {primary_keywords[0]['potential_score']})." ) summary_parts.append( f"Found {len(secondary_keywords)} secondary keywords for description and metadata." ) summary_parts.append( f"Discovered {len(long_tail_keywords)} long-tail opportunities with lower competition." ) return " ".join(summary_parts) def analyze_keyword_set(keywords_data: List[Dict[str, Any]]) -> Dict[str, Any]: """ Convenience function to analyze a set of keywords. Args: keywords_data: List of keyword data dictionaries Returns: Complete analysis report """ analyzer = KeywordAnalyzer() return analyzer.compare_keywords(keywords_data) FILE:scripts/launch_checklist.py """ Launch checklist module for App Store Optimization. Generates comprehensive pre-launch and update checklists. """ from typing import Dict, List, Any, Optional from datetime import datetime, timedelta class LaunchChecklistGenerator: """Generates comprehensive checklists for app launches and updates.""" def __init__(self, platform: str = 'both'): """ Initialize checklist generator. Args: platform: 'apple', 'google', or 'both' """ if platform not in ['apple', 'google', 'both']: raise ValueError("Platform must be 'apple', 'google', or 'both'") self.platform = platform def generate_prelaunch_checklist( self, app_info: Dict[str, Any], launch_date: Optional[str] = None ) -> Dict[str, Any]: """ Generate comprehensive pre-launch checklist. Args: app_info: App information (name, category, target_audience) launch_date: Target launch date (YYYY-MM-DD) Returns: Complete pre-launch checklist """ checklist = { 'app_info': app_info, 'launch_date': launch_date, 'checklists': {} } # Generate platform-specific checklists if self.platform in ['apple', 'both']: checklist['checklists']['apple'] = self._generate_apple_checklist(app_info) if self.platform in ['google', 'both']: checklist['checklists']['google'] = self._generate_google_checklist(app_info) # Add universal checklist items checklist['checklists']['universal'] = self._generate_universal_checklist(app_info) # Generate timeline if launch_date: checklist['timeline'] = self._generate_launch_timeline(launch_date) # Calculate completion status checklist['summary'] = self._calculate_checklist_summary(checklist['checklists']) return checklist def validate_app_store_compliance( self, app_data: Dict[str, Any], platform: str = 'apple' ) -> Dict[str, Any]: """ Validate compliance with app store guidelines. Args: app_data: App data including metadata, privacy policy, etc. platform: 'apple' or 'google' Returns: Compliance validation report """ validation_results = { 'platform': platform, 'is_compliant': True, 'errors': [], 'warnings': [], 'recommendations': [] } if platform == 'apple': self._validate_apple_compliance(app_data, validation_results) elif platform == 'google': self._validate_google_compliance(app_data, validation_results) # Determine overall compliance validation_results['is_compliant'] = len(validation_results['errors']) == 0 return validation_results def create_update_plan( self, current_version: str, planned_features: List[str], update_frequency: str = 'monthly' ) -> Dict[str, Any]: """ Create update cadence and feature rollout plan. Args: current_version: Current app version planned_features: List of planned features update_frequency: 'weekly', 'biweekly', 'monthly', 'quarterly' Returns: Update plan with cadence and feature schedule """ # Calculate next versions next_versions = self._calculate_next_versions( current_version, update_frequency, len(planned_features) ) # Distribute features across versions feature_schedule = self._distribute_features( planned_features, next_versions ) # Generate "What's New" templates whats_new_templates = [ self._generate_whats_new_template(version_data) for version_data in feature_schedule ] return { 'current_version': current_version, 'update_frequency': update_frequency, 'planned_updates': len(feature_schedule), 'feature_schedule': feature_schedule, 'whats_new_templates': whats_new_templates, 'recommendations': self._generate_update_recommendations(update_frequency) } def optimize_launch_timing( self, app_category: str, target_audience: str, current_date: Optional[str] = None ) -> Dict[str, Any]: """ Recommend optimal launch timing. Args: app_category: App category target_audience: Target audience description current_date: Current date (YYYY-MM-DD), defaults to today Returns: Launch timing recommendations """ if not current_date: current_date = datetime.now().strftime('%Y-%m-%d') # Analyze launch timing factors day_of_week_rec = self._recommend_day_of_week(app_category) seasonal_rec = self._recommend_seasonal_timing(app_category, current_date) competitive_rec = self._analyze_competitive_timing(app_category) # Calculate optimal dates optimal_dates = self._calculate_optimal_dates( current_date, day_of_week_rec, seasonal_rec ) return { 'current_date': current_date, 'optimal_launch_dates': optimal_dates, 'day_of_week_recommendation': day_of_week_rec, 'seasonal_considerations': seasonal_rec, 'competitive_timing': competitive_rec, 'final_recommendation': self._generate_timing_recommendation( optimal_dates, seasonal_rec ) } def plan_seasonal_campaigns( self, app_category: str, current_month: int = None ) -> Dict[str, Any]: """ Identify seasonal opportunities for ASO campaigns. Args: app_category: App category current_month: Current month (1-12), defaults to current Returns: Seasonal campaign opportunities """ if not current_month: current_month = datetime.now().month # Identify relevant seasonal events seasonal_opportunities = self._identify_seasonal_opportunities( app_category, current_month ) # Generate campaign ideas campaigns = [ self._generate_seasonal_campaign(opportunity) for opportunity in seasonal_opportunities ] return { 'current_month': current_month, 'category': app_category, 'seasonal_opportunities': seasonal_opportunities, 'campaign_ideas': campaigns, 'implementation_timeline': self._create_seasonal_timeline(campaigns) } def _generate_apple_checklist(self, app_info: Dict[str, Any]) -> List[Dict[str, Any]]: """Generate Apple App Store specific checklist.""" return [ { 'category': 'App Store Connect Setup', 'items': [ {'task': 'App Store Connect account created', 'status': 'pending'}, {'task': 'App bundle ID registered', 'status': 'pending'}, {'task': 'App Privacy declarations completed', 'status': 'pending'}, {'task': 'Age rating questionnaire completed', 'status': 'pending'} ] }, { 'category': 'Metadata (Apple)', 'items': [ {'task': 'App title (30 chars max)', 'status': 'pending'}, {'task': 'Subtitle (30 chars max)', 'status': 'pending'}, {'task': 'Promotional text (170 chars max)', 'status': 'pending'}, {'task': 'Description (4000 chars max)', 'status': 'pending'}, {'task': 'Keywords (100 chars, comma-separated)', 'status': 'pending'}, {'task': 'Category selection (primary + secondary)', 'status': 'pending'} ] }, { 'category': 'Visual Assets (Apple)', 'items': [ {'task': 'App icon (1024x1024px)', 'status': 'pending'}, {'task': 'Screenshots (iPhone 6.7" required)', 'status': 'pending'}, {'task': 'Screenshots (iPhone 5.5" required)', 'status': 'pending'}, {'task': 'Screenshots (iPad Pro 12.9" if iPad app)', 'status': 'pending'}, {'task': 'App preview video (optional but recommended)', 'status': 'pending'} ] }, { 'category': 'Technical Requirements (Apple)', 'items': [ {'task': 'Build uploaded to App Store Connect', 'status': 'pending'}, {'task': 'TestFlight testing completed', 'status': 'pending'}, {'task': 'App tested on required iOS versions', 'status': 'pending'}, {'task': 'Crash-free rate > 99%', 'status': 'pending'}, {'task': 'All links in app/metadata working', 'status': 'pending'} ] }, { 'category': 'Legal & Privacy (Apple)', 'items': [ {'task': 'Privacy Policy URL provided', 'status': 'pending'}, {'task': 'Terms of Service URL (if applicable)', 'status': 'pending'}, {'task': 'Data collection declarations accurate', 'status': 'pending'}, {'task': 'Third-party SDKs disclosed', 'status': 'pending'} ] } ] def _generate_google_checklist(self, app_info: Dict[str, Any]) -> List[Dict[str, Any]]: """Generate Google Play Store specific checklist.""" return [ { 'category': 'Play Console Setup', 'items': [ {'task': 'Google Play Console account created', 'status': 'pending'}, {'task': 'Developer profile completed', 'status': 'pending'}, {'task': 'Payment merchant account linked (if paid app)', 'status': 'pending'}, {'task': 'Content rating questionnaire completed', 'status': 'pending'} ] }, { 'category': 'Metadata (Google)', 'items': [ {'task': 'App title (50 chars max)', 'status': 'pending'}, {'task': 'Short description (80 chars max)', 'status': 'pending'}, {'task': 'Full description (4000 chars max)', 'status': 'pending'}, {'task': 'Category selection', 'status': 'pending'}, {'task': 'Tags (up to 5)', 'status': 'pending'} ] }, { 'category': 'Visual Assets (Google)', 'items': [ {'task': 'App icon (512x512px)', 'status': 'pending'}, {'task': 'Feature graphic (1024x500px)', 'status': 'pending'}, {'task': 'Screenshots (2-8 required, phone)', 'status': 'pending'}, {'task': 'Screenshots (tablet, if applicable)', 'status': 'pending'}, {'task': 'Promo video (YouTube link, optional)', 'status': 'pending'} ] }, { 'category': 'Technical Requirements (Google)', 'items': [ {'task': 'APK/AAB uploaded to Play Console', 'status': 'pending'}, {'task': 'Internal testing completed', 'status': 'pending'}, {'task': 'App tested on required Android versions', 'status': 'pending'}, {'task': 'Target API level meets requirements', 'status': 'pending'}, {'task': 'All permissions justified', 'status': 'pending'} ] }, { 'category': 'Legal & Privacy (Google)', 'items': [ {'task': 'Privacy Policy URL provided', 'status': 'pending'}, {'task': 'Data safety section completed', 'status': 'pending'}, {'task': 'Ads disclosure (if applicable)', 'status': 'pending'}, {'task': 'In-app purchase disclosure (if applicable)', 'status': 'pending'} ] } ] def _generate_universal_checklist(self, app_info: Dict[str, Any]) -> List[Dict[str, Any]]: """Generate universal (both platforms) checklist.""" return [ { 'category': 'Pre-Launch Marketing', 'items': [ {'task': 'Landing page created', 'status': 'pending'}, {'task': 'Social media accounts setup', 'status': 'pending'}, {'task': 'Press kit prepared', 'status': 'pending'}, {'task': 'Beta tester feedback collected', 'status': 'pending'}, {'task': 'Launch announcement drafted', 'status': 'pending'} ] }, { 'category': 'ASO Preparation', 'items': [ {'task': 'Keyword research completed', 'status': 'pending'}, {'task': 'Competitor analysis done', 'status': 'pending'}, {'task': 'A/B test plan created for post-launch', 'status': 'pending'}, {'task': 'Analytics tracking configured', 'status': 'pending'} ] }, { 'category': 'Quality Assurance', 'items': [ {'task': 'All core features tested', 'status': 'pending'}, {'task': 'User flows validated', 'status': 'pending'}, {'task': 'Performance testing completed', 'status': 'pending'}, {'task': 'Accessibility features tested', 'status': 'pending'}, {'task': 'Security audit completed', 'status': 'pending'} ] }, { 'category': 'Support Infrastructure', 'items': [ {'task': 'Support email/system setup', 'status': 'pending'}, {'task': 'FAQ page created', 'status': 'pending'}, {'task': 'Documentation for users prepared', 'status': 'pending'}, {'task': 'Team trained on handling reviews', 'status': 'pending'} ] } ] def _generate_launch_timeline(self, launch_date: str) -> List[Dict[str, Any]]: """Generate timeline with milestones leading to launch.""" launch_dt = datetime.strptime(launch_date, '%Y-%m-%d') milestones = [ { 'date': (launch_dt - timedelta(days=90)).strftime('%Y-%m-%d'), 'milestone': '90 days before: Complete keyword research and competitor analysis' }, { 'date': (launch_dt - timedelta(days=60)).strftime('%Y-%m-%d'), 'milestone': '60 days before: Finalize metadata and visual assets' }, { 'date': (launch_dt - timedelta(days=45)).strftime('%Y-%m-%d'), 'milestone': '45 days before: Begin beta testing program' }, { 'date': (launch_dt - timedelta(days=30)).strftime('%Y-%m-%d'), 'milestone': '30 days before: Submit app for review (Apple typically takes 1-2 days, Google instant)' }, { 'date': (launch_dt - timedelta(days=14)).strftime('%Y-%m-%d'), 'milestone': '14 days before: Prepare launch marketing materials' }, { 'date': (launch_dt - timedelta(days=7)).strftime('%Y-%m-%d'), 'milestone': '7 days before: Set up analytics and monitoring' }, { 'date': launch_dt.strftime('%Y-%m-%d'), 'milestone': 'Launch Day: Release app and execute marketing plan' }, { 'date': (launch_dt + timedelta(days=7)).strftime('%Y-%m-%d'), 'milestone': '7 days after: Monitor metrics, respond to reviews, address critical issues' }, { 'date': (launch_dt + timedelta(days=30)).strftime('%Y-%m-%d'), 'milestone': '30 days after: Analyze launch metrics, plan first update' } ] return milestones def _calculate_checklist_summary(self, checklists: Dict[str, List[Dict[str, Any]]]) -> Dict[str, Any]: """Calculate completion summary.""" total_items = 0 completed_items = 0 for platform, categories in checklists.items(): for category in categories: for item in category['items']: total_items += 1 if item['status'] == 'completed': completed_items += 1 completion_percentage = (completed_items / total_items * 100) if total_items > 0 else 0 return { 'total_items': total_items, 'completed_items': completed_items, 'pending_items': total_items - completed_items, 'completion_percentage': round(completion_percentage, 1), 'is_ready_to_launch': completion_percentage == 100 } def _validate_apple_compliance( self, app_data: Dict[str, Any], validation_results: Dict[str, Any] ) -> None: """Validate Apple App Store compliance.""" # Check for required fields if not app_data.get('privacy_policy_url'): validation_results['errors'].append("Privacy Policy URL is required") if not app_data.get('app_icon'): validation_results['errors'].append("App icon (1024x1024px) is required") # Check metadata character limits title = app_data.get('title', '') if len(title) > 30: validation_results['errors'].append(f"Title exceeds 30 characters ({len(title)})") # Warnings for best practices subtitle = app_data.get('subtitle', '') if not subtitle: validation_results['warnings'].append("Subtitle is empty - consider adding for better discoverability") keywords = app_data.get('keywords', '') if len(keywords) < 80: validation_results['warnings'].append( f"Keywords field underutilized ({len(keywords)}/100 chars) - add more keywords" ) def _validate_google_compliance( self, app_data: Dict[str, Any], validation_results: Dict[str, Any] ) -> None: """Validate Google Play Store compliance.""" # Check for required fields if not app_data.get('privacy_policy_url'): validation_results['errors'].append("Privacy Policy URL is required") if not app_data.get('feature_graphic'): validation_results['errors'].append("Feature graphic (1024x500px) is required") # Check metadata character limits title = app_data.get('title', '') if len(title) > 50: validation_results['errors'].append(f"Title exceeds 50 characters ({len(title)})") short_desc = app_data.get('short_description', '') if len(short_desc) > 80: validation_results['errors'].append(f"Short description exceeds 80 characters ({len(short_desc)})") # Warnings if not short_desc: validation_results['warnings'].append("Short description is empty") def _calculate_next_versions( self, current_version: str, update_frequency: str, feature_count: int ) -> List[str]: """Calculate next version numbers.""" # Parse current version (assume semantic versioning) parts = current_version.split('.') major, minor, patch = int(parts[0]), int(parts[1]), int(parts[2] if len(parts) > 2 else 0) versions = [] for i in range(feature_count): if update_frequency == 'weekly': patch += 1 elif update_frequency == 'biweekly': patch += 1 elif update_frequency == 'monthly': minor += 1 patch = 0 else: # quarterly minor += 1 patch = 0 versions.append(f"{major}.{minor}.{patch}") return versions def _distribute_features( self, features: List[str], versions: List[str] ) -> List[Dict[str, Any]]: """Distribute features across versions.""" features_per_version = max(1, len(features) // len(versions)) schedule = [] for i, version in enumerate(versions): start_idx = i * features_per_version end_idx = start_idx + features_per_version if i < len(versions) - 1 else len(features) schedule.append({ 'version': version, 'features': features[start_idx:end_idx], 'release_priority': 'high' if i == 0 else ('medium' if i < len(versions) // 2 else 'low') }) return schedule def _generate_whats_new_template(self, version_data: Dict[str, Any]) -> Dict[str, str]: """Generate What's New template for version.""" features_list = '\n'.join([f"• {feature}" for feature in version_data['features']]) template = f"""Version {version_data['version']} {features_list} We're constantly improving your experience. Thanks for using [App Name]! Have feedback? Contact us at support@[company].com""" return { 'version': version_data['version'], 'template': template } def _generate_update_recommendations(self, update_frequency: str) -> List[str]: """Generate recommendations for update strategy.""" recommendations = [] if update_frequency == 'weekly': recommendations.append("Weekly updates show active development but ensure quality doesn't suffer") elif update_frequency == 'monthly': recommendations.append("Monthly updates are optimal for most apps - balance features and stability") recommendations.extend([ "Include bug fixes in every update", "Update 'What's New' section with each release", "Respond to reviews mentioning fixed issues" ]) return recommendations def _recommend_day_of_week(self, app_category: str) -> Dict[str, Any]: """Recommend best day of week to launch.""" # General recommendations based on category if app_category.lower() in ['games', 'entertainment']: return { 'recommended_day': 'Thursday', 'rationale': 'People download entertainment apps before weekend' } elif app_category.lower() in ['productivity', 'business']: return { 'recommended_day': 'Tuesday', 'rationale': 'Business users most active mid-week' } else: return { 'recommended_day': 'Wednesday', 'rationale': 'Mid-week provides good balance and review potential' } def _recommend_seasonal_timing(self, app_category: str, current_date: str) -> Dict[str, Any]: """Recommend seasonal timing considerations.""" current_dt = datetime.strptime(current_date, '%Y-%m-%d') month = current_dt.month # Avoid certain periods avoid_periods = [] if month == 12: avoid_periods.append("Late December - low user engagement during holidays") if month in [7, 8]: avoid_periods.append("Summer months - some categories see lower engagement") # Recommend periods good_periods = [] if month in [1, 9]: good_periods.append("New Year/Back-to-school - high user engagement") if month in [10, 11]: good_periods.append("Pre-holiday season - good for shopping/gift apps") return { 'current_month': month, 'avoid_periods': avoid_periods, 'good_periods': good_periods } def _analyze_competitive_timing(self, app_category: str) -> Dict[str, str]: """Analyze competitive timing considerations.""" return { 'recommendation': 'Research competitor launch schedules in your category', 'strategy': 'Avoid launching same week as major competitor updates' } def _calculate_optimal_dates( self, current_date: str, day_rec: Dict[str, Any], seasonal_rec: Dict[str, Any] ) -> List[str]: """Calculate optimal launch dates.""" current_dt = datetime.strptime(current_date, '%Y-%m-%d') # Find next occurrence of recommended day target_day = day_rec['recommended_day'] days_map = {'Monday': 0, 'Tuesday': 1, 'Wednesday': 2, 'Thursday': 3, 'Friday': 4} target_day_num = days_map.get(target_day, 2) days_ahead = (target_day_num - current_dt.weekday()) % 7 if days_ahead == 0: days_ahead = 7 next_target_date = current_dt + timedelta(days=days_ahead) optimal_dates = [ next_target_date.strftime('%Y-%m-%d'), (next_target_date + timedelta(days=7)).strftime('%Y-%m-%d'), (next_target_date + timedelta(days=14)).strftime('%Y-%m-%d') ] return optimal_dates def _generate_timing_recommendation( self, optimal_dates: List[str], seasonal_rec: Dict[str, Any] ) -> str: """Generate final timing recommendation.""" if seasonal_rec['avoid_periods']: return f"Consider launching in {optimal_dates[1]} to avoid {seasonal_rec['avoid_periods'][0]}" elif seasonal_rec['good_periods']: return f"Launch on {optimal_dates[0]} to capitalize on {seasonal_rec['good_periods'][0]}" else: return f"Recommended launch date: {optimal_dates[0]}" def _identify_seasonal_opportunities( self, app_category: str, current_month: int ) -> List[Dict[str, Any]]: """Identify seasonal opportunities for category.""" opportunities = [] # Universal opportunities if current_month == 1: opportunities.append({ 'event': 'New Year Resolutions', 'dates': 'January 1-31', 'relevance': 'high' if app_category.lower() in ['health', 'fitness', 'productivity'] else 'medium' }) if current_month in [11, 12]: opportunities.append({ 'event': 'Holiday Shopping Season', 'dates': 'November-December', 'relevance': 'high' if app_category.lower() in ['shopping', 'gifts'] else 'low' }) # Category-specific if app_category.lower() == 'education' and current_month in [8, 9]: opportunities.append({ 'event': 'Back to School', 'dates': 'August-September', 'relevance': 'high' }) return opportunities def _generate_seasonal_campaign(self, opportunity: Dict[str, Any]) -> Dict[str, Any]: """Generate campaign idea for seasonal opportunity.""" return { 'event': opportunity['event'], 'campaign_idea': f"Create themed visuals and messaging for {opportunity['event']}", 'metadata_updates': 'Update app description and screenshots with seasonal themes', 'promotion_strategy': 'Consider limited-time features or discounts' } def _create_seasonal_timeline(self, campaigns: List[Dict[str, Any]]) -> List[str]: """Create implementation timeline for campaigns.""" return [ f"30 days before: Plan {campaign['event']} campaign strategy" for campaign in campaigns ] def generate_launch_checklist( platform: str, app_info: Dict[str, Any], launch_date: Optional[str] = None ) -> Dict[str, Any]: """ Convenience function to generate launch checklist. Args: platform: Platform ('apple', 'google', or 'both') app_info: App information launch_date: Target launch date Returns: Complete launch checklist """ generator = LaunchChecklistGenerator(platform) return generator.generate_prelaunch_checklist(app_info, launch_date) FILE:scripts/localization_helper.py """ Localization helper module for App Store Optimization. Manages multi-language ASO optimization strategies. """ from typing import Dict, List, Any, Optional, Tuple class LocalizationHelper: """Helps manage multi-language ASO optimization.""" # Priority markets by language (based on app store revenue and user base) PRIORITY_MARKETS = { 'tier_1': [ {'language': 'en-US', 'market': 'United States', 'revenue_share': 0.25}, {'language': 'zh-CN', 'market': 'China', 'revenue_share': 0.20}, {'language': 'ja-JP', 'market': 'Japan', 'revenue_share': 0.10}, {'language': 'de-DE', 'market': 'Germany', 'revenue_share': 0.08}, {'language': 'en-GB', 'market': 'United Kingdom', 'revenue_share': 0.06} ], 'tier_2': [ {'language': 'fr-FR', 'market': 'France', 'revenue_share': 0.05}, {'language': 'ko-KR', 'market': 'South Korea', 'revenue_share': 0.05}, {'language': 'es-ES', 'market': 'Spain', 'revenue_share': 0.03}, {'language': 'it-IT', 'market': 'Italy', 'revenue_share': 0.03}, {'language': 'pt-BR', 'market': 'Brazil', 'revenue_share': 0.03} ], 'tier_3': [ {'language': 'ru-RU', 'market': 'Russia', 'revenue_share': 0.02}, {'language': 'es-MX', 'market': 'Mexico', 'revenue_share': 0.02}, {'language': 'nl-NL', 'market': 'Netherlands', 'revenue_share': 0.02}, {'language': 'sv-SE', 'market': 'Sweden', 'revenue_share': 0.01}, {'language': 'pl-PL', 'market': 'Poland', 'revenue_share': 0.01} ] } # Character limit multipliers by language (some languages need more/less space) CHAR_MULTIPLIERS = { 'en': 1.0, 'zh': 0.6, # Chinese characters are more compact 'ja': 0.7, # Japanese uses kanji 'ko': 0.8, # Korean is relatively compact 'de': 1.3, # German words are typically longer 'fr': 1.2, # French tends to be longer 'es': 1.1, # Spanish slightly longer 'pt': 1.1, # Portuguese similar to Spanish 'ru': 1.1, # Russian similar length 'ar': 1.0, # Arabic varies 'it': 1.1 # Italian similar to Spanish } def __init__(self, app_category: str = 'general'): """ Initialize localization helper. Args: app_category: App category to prioritize relevant markets """ self.app_category = app_category self.localization_plans = [] def identify_target_markets( self, current_market: str = 'en-US', budget_level: str = 'medium', target_market_count: int = 5 ) -> Dict[str, Any]: """ Recommend priority markets for localization. Args: current_market: Current/primary market budget_level: 'low', 'medium', or 'high' target_market_count: Number of markets to target Returns: Prioritized market recommendations """ # Determine tier priorities based on budget if budget_level == 'low': priority_tiers = ['tier_1'] max_markets = min(target_market_count, 3) elif budget_level == 'medium': priority_tiers = ['tier_1', 'tier_2'] max_markets = min(target_market_count, 8) else: # high budget priority_tiers = ['tier_1', 'tier_2', 'tier_3'] max_markets = target_market_count # Collect markets from priority tiers recommended_markets = [] for tier in priority_tiers: for market in self.PRIORITY_MARKETS[tier]: if market['language'] != current_market: recommended_markets.append({ **market, 'tier': tier, 'estimated_translation_cost': self._estimate_translation_cost( market['language'] ) }) # Sort by revenue share and limit recommended_markets.sort(key=lambda x: x['revenue_share'], reverse=True) recommended_markets = recommended_markets[:max_markets] # Calculate potential ROI total_potential_revenue_share = sum(m['revenue_share'] for m in recommended_markets) return { 'recommended_markets': recommended_markets, 'total_markets': len(recommended_markets), 'estimated_total_revenue_lift': f"{total_potential_revenue_share*100:.1f}%", 'estimated_cost': self._estimate_total_localization_cost(recommended_markets), 'implementation_priority': self._prioritize_implementation(recommended_markets) } def translate_metadata( self, source_metadata: Dict[str, str], source_language: str, target_language: str, platform: str = 'apple' ) -> Dict[str, Any]: """ Generate localized metadata with character limit considerations. Args: source_metadata: Original metadata (title, description, etc.) source_language: Source language code (e.g., 'en') target_language: Target language code (e.g., 'es') platform: 'apple' or 'google' Returns: Localized metadata with character limit validation """ # Get character multiplier target_lang_code = target_language.split('-')[0] char_multiplier = self.CHAR_MULTIPLIERS.get(target_lang_code, 1.0) # Platform-specific limits if platform == 'apple': limits = {'title': 30, 'subtitle': 30, 'description': 4000, 'keywords': 100} else: limits = {'title': 50, 'short_description': 80, 'description': 4000} localized_metadata = {} warnings = [] for field, text in source_metadata.items(): if field not in limits: continue # Estimate target length estimated_length = int(len(text) * char_multiplier) limit = limits[field] localized_metadata[field] = { 'original_text': text, 'original_length': len(text), 'estimated_target_length': estimated_length, 'character_limit': limit, 'fits_within_limit': estimated_length <= limit, 'translation_notes': self._get_translation_notes( field, target_language, estimated_length, limit ) } if estimated_length > limit: warnings.append( f"{field}: Estimated length ({estimated_length}) may exceed limit ({limit}) - " f"condensing may be required" ) return { 'source_language': source_language, 'target_language': target_language, 'platform': platform, 'localized_fields': localized_metadata, 'character_multiplier': char_multiplier, 'warnings': warnings, 'recommendations': self._generate_translation_recommendations( target_language, warnings ) } def adapt_keywords( self, source_keywords: List[str], source_language: str, target_language: str, target_market: str ) -> Dict[str, Any]: """ Adapt keywords for target market (not just direct translation). Args: source_keywords: Original keywords source_language: Source language code target_language: Target language code target_market: Target market (e.g., 'France', 'Japan') Returns: Adapted keyword recommendations """ # Cultural adaptation considerations cultural_notes = self._get_cultural_keyword_considerations(target_market) # Search behavior differences search_patterns = self._get_search_patterns(target_market) adapted_keywords = [] for keyword in source_keywords: adapted_keywords.append({ 'source_keyword': keyword, 'adaptation_strategy': self._determine_adaptation_strategy( keyword, target_market ), 'cultural_considerations': cultural_notes.get(keyword, []), 'priority': 'high' if keyword in source_keywords[:3] else 'medium' }) return { 'source_language': source_language, 'target_language': target_language, 'target_market': target_market, 'adapted_keywords': adapted_keywords, 'search_behavior_notes': search_patterns, 'recommendations': [ 'Use native speakers for keyword research', 'Test keywords with local users before finalizing', 'Consider local competitors\' keyword strategies', 'Monitor search trends in target market' ] } def validate_translations( self, translated_metadata: Dict[str, str], target_language: str, platform: str = 'apple' ) -> Dict[str, Any]: """ Validate translated metadata for character limits and quality. Args: translated_metadata: Translated text fields target_language: Target language code platform: 'apple' or 'google' Returns: Validation report """ # Platform limits if platform == 'apple': limits = {'title': 30, 'subtitle': 30, 'description': 4000, 'keywords': 100} else: limits = {'title': 50, 'short_description': 80, 'description': 4000} validation_results = { 'is_valid': True, 'field_validations': {}, 'errors': [], 'warnings': [] } for field, text in translated_metadata.items(): if field not in limits: continue actual_length = len(text) limit = limits[field] is_within_limit = actual_length <= limit validation_results['field_validations'][field] = { 'text': text, 'length': actual_length, 'limit': limit, 'is_valid': is_within_limit, 'usage_percentage': round((actual_length / limit) * 100, 1) } if not is_within_limit: validation_results['is_valid'] = False validation_results['errors'].append( f"{field} exceeds limit: {actual_length}/{limit} characters" ) # Quality checks quality_issues = self._check_translation_quality( translated_metadata, target_language ) validation_results['quality_checks'] = quality_issues if quality_issues: validation_results['warnings'].extend( [f"Quality issue: {issue}" for issue in quality_issues] ) return validation_results def calculate_localization_roi( self, target_markets: List[str], current_monthly_downloads: int, localization_cost: float, expected_lift_percentage: float = 0.15 ) -> Dict[str, Any]: """ Estimate ROI of localization investment. Args: target_markets: List of market codes current_monthly_downloads: Current monthly downloads localization_cost: Total cost to localize expected_lift_percentage: Expected download increase (default 15%) Returns: ROI analysis """ # Estimate market-specific lift market_data = [] total_expected_lift = 0 for market_code in target_markets: # Find market in priority lists market_info = None for tier_name, markets in self.PRIORITY_MARKETS.items(): for m in markets: if m['language'] == market_code: market_info = m break if not market_info: continue # Estimate downloads from this market market_downloads = int(current_monthly_downloads * market_info['revenue_share']) expected_increase = int(market_downloads * expected_lift_percentage) total_expected_lift += expected_increase market_data.append({ 'market': market_info['market'], 'current_monthly_downloads': market_downloads, 'expected_increase': expected_increase, 'revenue_potential': market_info['revenue_share'] }) # Calculate payback period (assuming $2 revenue per download) revenue_per_download = 2.0 monthly_additional_revenue = total_expected_lift * revenue_per_download payback_months = (localization_cost / monthly_additional_revenue) if monthly_additional_revenue > 0 else float('inf') return { 'markets_analyzed': len(market_data), 'market_breakdown': market_data, 'total_expected_monthly_lift': total_expected_lift, 'expected_monthly_revenue_increase': f"${monthly_additional_revenue:,.2f}", 'localization_cost': f"${localization_cost:,.2f}", 'payback_period_months': round(payback_months, 1) if payback_months != float('inf') else 'N/A', 'annual_roi': f"{((monthly_additional_revenue * 12 - localization_cost) / localization_cost * 100):.1f}%" if payback_months != float('inf') else 'Negative', 'recommendation': self._generate_roi_recommendation(payback_months) } def _estimate_translation_cost(self, language: str) -> Dict[str, float]: """Estimate translation cost for a language.""" # Base cost per word (professional translation) base_cost_per_word = 0.12 # Language-specific multipliers multipliers = { 'zh-CN': 1.5, # Chinese requires specialist 'ja-JP': 1.5, # Japanese requires specialist 'ko-KR': 1.3, 'ar-SA': 1.4, # Arabic (right-to-left) 'default': 1.0 } multiplier = multipliers.get(language, multipliers['default']) # Typical word counts for app store metadata typical_word_counts = { 'title': 5, 'subtitle': 5, 'description': 300, 'keywords': 20, 'screenshots': 50 # Caption text } total_words = sum(typical_word_counts.values()) estimated_cost = total_words * base_cost_per_word * multiplier return { 'cost_per_word': base_cost_per_word * multiplier, 'total_words': total_words, 'estimated_cost': round(estimated_cost, 2) } def _estimate_total_localization_cost(self, markets: List[Dict[str, Any]]) -> str: """Estimate total cost for multiple markets.""" total = sum(m['estimated_translation_cost']['estimated_cost'] for m in markets) return f"${total:,.2f}" def _prioritize_implementation(self, markets: List[Dict[str, Any]]) -> List[Dict[str, str]]: """Create phased implementation plan.""" phases = [] # Phase 1: Top revenue markets phase_1 = [m for m in markets[:3]] if phase_1: phases.append({ 'phase': 'Phase 1 (First 30 days)', 'markets': ', '.join([m['market'] for m in phase_1]), 'rationale': 'Highest revenue potential markets' }) # Phase 2: Remaining tier 1 and top tier 2 phase_2 = [m for m in markets[3:6]] if phase_2: phases.append({ 'phase': 'Phase 2 (Days 31-60)', 'markets': ', '.join([m['market'] for m in phase_2]), 'rationale': 'Strong revenue markets with good ROI' }) # Phase 3: Remaining markets phase_3 = [m for m in markets[6:]] if phase_3: phases.append({ 'phase': 'Phase 3 (Days 61-90)', 'markets': ', '.join([m['market'] for m in phase_3]), 'rationale': 'Complete global coverage' }) return phases def _get_translation_notes( self, field: str, target_language: str, estimated_length: int, limit: int ) -> List[str]: """Get translation-specific notes for field.""" notes = [] if estimated_length > limit: notes.append(f"Condensing required - aim for {limit - 10} characters to allow buffer") if field == 'title' and target_language.startswith('zh'): notes.append("Chinese characters convey more meaning - may need fewer characters") if field == 'keywords' and target_language.startswith('de'): notes.append("German compound words may be longer - prioritize shorter keywords") return notes def _generate_translation_recommendations( self, target_language: str, warnings: List[str] ) -> List[str]: """Generate translation recommendations.""" recommendations = [ "Use professional native speakers for translation", "Test translations with local users before finalizing" ] if warnings: recommendations.append("Work with translator to condense text while preserving meaning") if target_language.startswith('zh') or target_language.startswith('ja'): recommendations.append("Consider cultural context and local idioms") return recommendations def _get_cultural_keyword_considerations(self, target_market: str) -> Dict[str, List[str]]: """Get cultural considerations for keywords by market.""" # Simplified example - real implementation would be more comprehensive considerations = { 'China': ['Avoid politically sensitive terms', 'Consider local alternatives to blocked services'], 'Japan': ['Honorific language important', 'Technical terms often use katakana'], 'Germany': ['Privacy and security terms resonate', 'Efficiency and quality valued'], 'France': ['French language protection laws', 'Prefer French terms over English'], 'default': ['Research local search behavior', 'Test with native speakers'] } return considerations.get(target_market, considerations['default']) def _get_search_patterns(self, target_market: str) -> List[str]: """Get search pattern notes for market.""" patterns = { 'China': ['Use both simplified characters and romanization', 'Brand names often romanized'], 'Japan': ['Mix of kanji, hiragana, and katakana', 'English words common in tech'], 'Germany': ['Compound words common', 'Specific technical terminology'], 'default': ['Research local search trends', 'Monitor competitor keywords'] } return patterns.get(target_market, patterns['default']) def _determine_adaptation_strategy(self, keyword: str, target_market: str) -> str: """Determine how to adapt keyword for market.""" # Simplified logic if target_market in ['China', 'Japan', 'Korea']: return 'full_localization' # Complete translation needed elif target_market in ['Germany', 'France', 'Spain']: return 'adapt_and_translate' # Some adaptation needed else: return 'direct_translation' # Direct translation usually sufficient def _check_translation_quality( self, translated_metadata: Dict[str, str], target_language: str ) -> List[str]: """Basic quality checks for translations.""" issues = [] # Check for untranslated placeholders for field, text in translated_metadata.items(): if '[' in text or '{' in text or 'TODO' in text.upper(): issues.append(f"{field} contains placeholder text") # Check for excessive punctuation for field, text in translated_metadata.items(): if text.count('!') > 3: issues.append(f"{field} has excessive exclamation marks") return issues def _generate_roi_recommendation(self, payback_months: float) -> str: """Generate ROI recommendation.""" if payback_months <= 3: return "Excellent ROI - proceed immediately" elif payback_months <= 6: return "Good ROI - recommended investment" elif payback_months <= 12: return "Moderate ROI - consider if strategic market" else: return "Low ROI - reconsider or focus on higher-priority markets first" def plan_localization_strategy( current_market: str, budget_level: str, monthly_downloads: int ) -> Dict[str, Any]: """ Convenience function to plan localization strategy. Args: current_market: Current market code budget_level: Budget level monthly_downloads: Current monthly downloads Returns: Complete localization plan """ helper = LocalizationHelper() target_markets = helper.identify_target_markets( current_market=current_market, budget_level=budget_level ) # Extract market codes market_codes = [m['language'] for m in target_markets['recommended_markets']] # Calculate ROI estimated_cost = float(target_markets['estimated_cost'].replace('$', '').replace(',', '')) roi_analysis = helper.calculate_localization_roi( market_codes, monthly_downloads, estimated_cost ) return { 'target_markets': target_markets, 'roi_analysis': roi_analysis } FILE:scripts/metadata_optimizer.py """ Metadata optimization module for App Store Optimization. Optimizes titles, descriptions, and keyword fields with platform-specific character limit validation. """ from typing import Dict, List, Any, Optional, Tuple import re class MetadataOptimizer: """Optimizes app store metadata for maximum discoverability and conversion.""" # Platform-specific character limits CHAR_LIMITS = { 'apple': { 'title': 30, 'subtitle': 30, 'promotional_text': 170, 'description': 4000, 'keywords': 100, 'whats_new': 4000 }, 'google': { 'title': 50, 'short_description': 80, 'full_description': 4000 } } def __init__(self, platform: str = 'apple'): """ Initialize metadata optimizer. Args: platform: 'apple' or 'google' """ if platform not in ['apple', 'google']: raise ValueError("Platform must be 'apple' or 'google'") self.platform = platform self.limits = self.CHAR_LIMITS[platform] def optimize_title( self, app_name: str, target_keywords: List[str], include_brand: bool = True ) -> Dict[str, Any]: """ Optimize app title with keyword integration. Args: app_name: Your app's brand name target_keywords: List of keywords to potentially include include_brand: Whether to include brand name Returns: Optimized title options with analysis """ max_length = self.limits['title'] title_options = [] # Option 1: Brand name only if include_brand: option1 = app_name[:max_length] title_options.append({ 'title': option1, 'length': len(option1), 'remaining_chars': max_length - len(option1), 'keywords_included': [], 'strategy': 'brand_only', 'pros': ['Maximum brand recognition', 'Clean and simple'], 'cons': ['No keyword targeting', 'Lower discoverability'] }) # Option 2: Brand + Primary Keyword if target_keywords: primary_keyword = target_keywords[0] option2 = self._build_title_with_keywords( app_name, [primary_keyword], max_length ) if option2: title_options.append({ 'title': option2, 'length': len(option2), 'remaining_chars': max_length - len(option2), 'keywords_included': [primary_keyword], 'strategy': 'brand_plus_primary', 'pros': ['Targets main keyword', 'Maintains brand identity'], 'cons': ['Limited keyword coverage'] }) # Option 3: Brand + Multiple Keywords (if space allows) if len(target_keywords) > 1: option3 = self._build_title_with_keywords( app_name, target_keywords[:2], max_length ) if option3: title_options.append({ 'title': option3, 'length': len(option3), 'remaining_chars': max_length - len(option3), 'keywords_included': target_keywords[:2], 'strategy': 'brand_plus_multiple', 'pros': ['Multiple keyword targets', 'Better discoverability'], 'cons': ['May feel cluttered', 'Less brand focus'] }) # Option 4: Keyword-first approach (for new apps) if target_keywords and not include_brand: option4 = " ".join(target_keywords[:2])[:max_length] title_options.append({ 'title': option4, 'length': len(option4), 'remaining_chars': max_length - len(option4), 'keywords_included': target_keywords[:2], 'strategy': 'keyword_first', 'pros': ['Maximum SEO benefit', 'Clear functionality'], 'cons': ['No brand recognition', 'Generic appearance'] }) return { 'platform': self.platform, 'max_length': max_length, 'options': title_options, 'recommendation': self._recommend_title_option(title_options) } def optimize_description( self, app_info: Dict[str, Any], target_keywords: List[str], description_type: str = 'full' ) -> Dict[str, Any]: """ Optimize app description with keyword integration and conversion focus. Args: app_info: Dict with 'name', 'key_features', 'unique_value', 'target_audience' target_keywords: List of keywords to integrate naturally description_type: 'full', 'short' (Google), 'subtitle' (Apple) Returns: Optimized description with analysis """ if description_type == 'short' and self.platform == 'google': return self._optimize_short_description(app_info, target_keywords) elif description_type == 'subtitle' and self.platform == 'apple': return self._optimize_subtitle(app_info, target_keywords) else: return self._optimize_full_description(app_info, target_keywords) def optimize_keyword_field( self, target_keywords: List[str], app_title: str = "", app_description: str = "" ) -> Dict[str, Any]: """ Optimize Apple's 100-character keyword field. Rules: - No spaces between commas - No plural forms if singular exists - No duplicates - Keywords in title/subtitle are already indexed Args: target_keywords: List of target keywords app_title: Current app title (to avoid duplication) app_description: Current description (to check coverage) Returns: Optimized keyword field (comma-separated, no spaces) """ if self.platform != 'apple': return {'error': 'Keyword field optimization only applies to Apple App Store'} max_length = self.limits['keywords'] # Extract words already in title (these don't need to be in keyword field) title_words = set(app_title.lower().split()) if app_title else set() # Process keywords processed_keywords = [] for keyword in target_keywords: keyword_lower = keyword.lower().strip() # Skip if already in title if keyword_lower in title_words: continue # Remove duplicates and process words = keyword_lower.split() for word in words: if word not in processed_keywords and word not in title_words: processed_keywords.append(word) # Remove plurals if singular exists deduplicated = self._remove_plural_duplicates(processed_keywords) # Build keyword field within 100 character limit keyword_field = self._build_keyword_field(deduplicated, max_length) # Calculate keyword density in description density = self._calculate_coverage(target_keywords, app_description) return { 'keyword_field': keyword_field, 'length': len(keyword_field), 'remaining_chars': max_length - len(keyword_field), 'keywords_included': keyword_field.split(','), 'keywords_count': len(keyword_field.split(',')), 'keywords_excluded': [kw for kw in target_keywords if kw.lower() not in keyword_field], 'description_coverage': density, 'optimization_tips': [ 'Keywords in title are auto-indexed - no need to repeat', 'Use singular forms only (Apple indexes plurals automatically)', 'No spaces between commas to maximize character usage', 'Update keyword field with each app update to test variations' ] } def validate_character_limits( self, metadata: Dict[str, str] ) -> Dict[str, Any]: """ Validate all metadata fields against platform character limits. Args: metadata: Dictionary of field_name: value Returns: Validation report with errors and warnings """ validation_results = { 'is_valid': True, 'errors': [], 'warnings': [], 'field_status': {} } for field_name, value in metadata.items(): if field_name not in self.limits: validation_results['warnings'].append( f"Unknown field '{field_name}' for {self.platform} platform" ) continue max_length = self.limits[field_name] actual_length = len(value) remaining = max_length - actual_length field_status = { 'value': value, 'length': actual_length, 'limit': max_length, 'remaining': remaining, 'is_valid': actual_length <= max_length, 'usage_percentage': round((actual_length / max_length) * 100, 1) } validation_results['field_status'][field_name] = field_status if actual_length > max_length: validation_results['is_valid'] = False validation_results['errors'].append( f"'{field_name}' exceeds limit: {actual_length}/{max_length} chars" ) elif remaining > max_length * 0.2: # More than 20% unused validation_results['warnings'].append( f"'{field_name}' under-utilizes space: {remaining} chars remaining" ) return validation_results def calculate_keyword_density( self, text: str, target_keywords: List[str] ) -> Dict[str, Any]: """ Calculate keyword density in text. Args: text: Text to analyze target_keywords: Keywords to check Returns: Density analysis """ text_lower = text.lower() total_words = len(text_lower.split()) keyword_densities = {} for keyword in target_keywords: keyword_lower = keyword.lower() count = text_lower.count(keyword_lower) density = (count / total_words * 100) if total_words > 0 else 0 keyword_densities[keyword] = { 'occurrences': count, 'density_percentage': round(density, 2), 'status': self._assess_density(density) } # Overall assessment total_keyword_occurrences = sum(kw['occurrences'] for kw in keyword_densities.values()) overall_density = (total_keyword_occurrences / total_words * 100) if total_words > 0 else 0 return { 'total_words': total_words, 'keyword_densities': keyword_densities, 'overall_keyword_density': round(overall_density, 2), 'assessment': self._assess_overall_density(overall_density), 'recommendations': self._generate_density_recommendations(keyword_densities) } def _build_title_with_keywords( self, app_name: str, keywords: List[str], max_length: int ) -> Optional[str]: """Build title combining app name and keywords within limit.""" separators = [' - ', ': ', ' | '] for sep in separators: for kw in keywords: title = f"{app_name}{sep}{kw}" if len(title) <= max_length: return title return None def _optimize_short_description( self, app_info: Dict[str, Any], target_keywords: List[str] ) -> Dict[str, Any]: """Optimize Google Play short description (80 chars).""" max_length = self.limits['short_description'] # Focus on unique value proposition with primary keyword unique_value = app_info.get('unique_value', '') primary_keyword = target_keywords[0] if target_keywords else '' # Template: [Primary Keyword] - [Unique Value] short_desc = f"{primary_keyword.title()} - {unique_value}"[:max_length] return { 'short_description': short_desc, 'length': len(short_desc), 'remaining_chars': max_length - len(short_desc), 'keywords_included': [primary_keyword] if primary_keyword in short_desc.lower() else [], 'strategy': 'keyword_value_proposition' } def _optimize_subtitle( self, app_info: Dict[str, Any], target_keywords: List[str] ) -> Dict[str, Any]: """Optimize Apple App Store subtitle (30 chars).""" max_length = self.limits['subtitle'] # Very concise - primary keyword or key feature primary_keyword = target_keywords[0] if target_keywords else '' key_feature = app_info.get('key_features', [''])[0] if app_info.get('key_features') else '' options = [ primary_keyword[:max_length], key_feature[:max_length], f"{primary_keyword} App"[:max_length] ] return { 'subtitle_options': [opt for opt in options if opt], 'max_length': max_length, 'recommendation': options[0] if options else '' } def _optimize_full_description( self, app_info: Dict[str, Any], target_keywords: List[str] ) -> Dict[str, Any]: """Optimize full app description (4000 chars for both platforms).""" max_length = self.limits.get('description', self.limits.get('full_description', 4000)) # Structure: Hook → Features → Benefits → Social Proof → CTA sections = [] # Hook (with primary keyword) primary_keyword = target_keywords[0] if target_keywords else '' unique_value = app_info.get('unique_value', '') hook = f"{unique_value} {primary_keyword.title()} that helps you achieve more.\n\n" sections.append(hook) # Features (with keywords naturally integrated) features = app_info.get('key_features', []) if features: sections.append("KEY FEATURES:\n") for i, feature in enumerate(features[:5], 1): # Integrate keywords naturally feature_text = f"• {feature}" if i <= len(target_keywords): keyword = target_keywords[i-1] if keyword.lower() not in feature.lower(): feature_text = f"• {feature} with {keyword}" sections.append(f"{feature_text}\n") sections.append("\n") # Benefits target_audience = app_info.get('target_audience', 'users') sections.append(f"PERFECT FOR:\n{target_audience}\n\n") # Social proof placeholder sections.append("WHY USERS LOVE US:\n") sections.append("Join thousands of satisfied users who have transformed their workflow.\n\n") # CTA sections.append("Download now and start experiencing the difference!") # Combine and validate length full_description = "".join(sections) if len(full_description) > max_length: full_description = full_description[:max_length-3] + "..." # Calculate keyword density density = self.calculate_keyword_density(full_description, target_keywords) return { 'full_description': full_description, 'length': len(full_description), 'remaining_chars': max_length - len(full_description), 'keyword_analysis': density, 'structure': { 'has_hook': True, 'has_features': len(features) > 0, 'has_benefits': True, 'has_cta': True } } def _remove_plural_duplicates(self, keywords: List[str]) -> List[str]: """Remove plural forms if singular exists.""" deduplicated = [] singular_set = set() for keyword in keywords: if keyword.endswith('s') and len(keyword) > 1: singular = keyword[:-1] if singular not in singular_set: deduplicated.append(singular) singular_set.add(singular) else: if keyword not in singular_set: deduplicated.append(keyword) singular_set.add(keyword) return deduplicated def _build_keyword_field(self, keywords: List[str], max_length: int) -> str: """Build comma-separated keyword field within character limit.""" keyword_field = "" for keyword in keywords: test_field = f"{keyword_field},{keyword}" if keyword_field else keyword if len(test_field) <= max_length: keyword_field = test_field else: break return keyword_field def _calculate_coverage(self, keywords: List[str], text: str) -> Dict[str, int]: """Calculate how many keywords are covered in text.""" text_lower = text.lower() coverage = {} for keyword in keywords: coverage[keyword] = text_lower.count(keyword.lower()) return coverage def _assess_density(self, density: float) -> str: """Assess individual keyword density.""" if density < 0.5: return "too_low" elif density <= 2.5: return "optimal" else: return "too_high" def _assess_overall_density(self, density: float) -> str: """Assess overall keyword density.""" if density < 2: return "Under-optimized: Consider adding more keyword variations" elif density <= 5: return "Optimal: Good keyword integration without stuffing" elif density <= 8: return "High: Approaching keyword stuffing - reduce keyword usage" else: return "Too High: Keyword stuffing detected - rewrite for natural flow" def _generate_density_recommendations( self, keyword_densities: Dict[str, Dict[str, Any]] ) -> List[str]: """Generate recommendations based on keyword density analysis.""" recommendations = [] for keyword, data in keyword_densities.items(): if data['status'] == 'too_low': recommendations.append( f"Increase usage of '{keyword}' - currently only {data['occurrences']} times" ) elif data['status'] == 'too_high': recommendations.append( f"Reduce usage of '{keyword}' - appears {data['occurrences']} times (keyword stuffing risk)" ) if not recommendations: recommendations.append("Keyword density is well-balanced") return recommendations def _recommend_title_option(self, options: List[Dict[str, Any]]) -> str: """Recommend best title option based on strategy.""" if not options: return "No valid options available" # Prefer brand_plus_primary for established apps for option in options: if option['strategy'] == 'brand_plus_primary': return f"Recommended: '{option['title']}' (Balance of brand and SEO)" # Fallback to first option return f"Recommended: '{options[0]['title']}' ({options[0]['strategy']})" def optimize_app_metadata( platform: str, app_info: Dict[str, Any], target_keywords: List[str] ) -> Dict[str, Any]: """ Convenience function to optimize all metadata fields. Args: platform: 'apple' or 'google' app_info: App information dictionary target_keywords: Target keywords list Returns: Complete metadata optimization package """ optimizer = MetadataOptimizer(platform) return { 'platform': platform, 'title': optimizer.optimize_title( app_info['name'], target_keywords ), 'description': optimizer.optimize_description( app_info, target_keywords, 'full' ), 'keyword_field': optimizer.optimize_keyword_field( target_keywords ) if platform == 'apple' else None } FILE:scripts/review_analyzer.py """ Review analysis module for App Store Optimization. Analyzes user reviews for sentiment, issues, and feature requests. """ from typing import Dict, List, Any, Optional, Tuple from collections import Counter import re class ReviewAnalyzer: """Analyzes user reviews for actionable insights.""" # Sentiment keywords POSITIVE_KEYWORDS = [ 'great', 'awesome', 'excellent', 'amazing', 'love', 'best', 'perfect', 'fantastic', 'wonderful', 'brilliant', 'outstanding', 'superb' ] NEGATIVE_KEYWORDS = [ 'bad', 'terrible', 'awful', 'horrible', 'hate', 'worst', 'useless', 'broken', 'crash', 'bug', 'slow', 'disappointing', 'frustrating' ] # Issue indicators ISSUE_KEYWORDS = [ 'crash', 'bug', 'error', 'broken', 'not working', 'doesnt work', 'freezes', 'slow', 'laggy', 'glitch', 'problem', 'issue', 'fail' ] # Feature request indicators FEATURE_REQUEST_KEYWORDS = [ 'wish', 'would be nice', 'should add', 'need', 'want', 'hope', 'please add', 'missing', 'lacks', 'feature request' ] def __init__(self, app_name: str): """ Initialize review analyzer. Args: app_name: Name of the app """ self.app_name = app_name self.reviews = [] self.analysis_cache = {} def analyze_sentiment( self, reviews: List[Dict[str, Any]] ) -> Dict[str, Any]: """ Analyze sentiment across reviews. Args: reviews: List of review dicts with 'text', 'rating', 'date' Returns: Sentiment analysis summary """ self.reviews = reviews sentiment_counts = { 'positive': 0, 'neutral': 0, 'negative': 0 } detailed_sentiments = [] for review in reviews: text = review.get('text', '').lower() rating = review.get('rating', 3) # Calculate sentiment score sentiment_score = self._calculate_sentiment_score(text, rating) sentiment_category = self._categorize_sentiment(sentiment_score) sentiment_counts[sentiment_category] += 1 detailed_sentiments.append({ 'review_id': review.get('id', ''), 'rating': rating, 'sentiment_score': sentiment_score, 'sentiment': sentiment_category, 'text_preview': text[:100] + '...' if len(text) > 100 else text }) # Calculate percentages total = len(reviews) sentiment_distribution = { 'positive': round((sentiment_counts['positive'] / total) * 100, 1) if total > 0 else 0, 'neutral': round((sentiment_counts['neutral'] / total) * 100, 1) if total > 0 else 0, 'negative': round((sentiment_counts['negative'] / total) * 100, 1) if total > 0 else 0 } # Calculate average rating avg_rating = sum(r.get('rating', 0) for r in reviews) / total if total > 0 else 0 return { 'total_reviews_analyzed': total, 'average_rating': round(avg_rating, 2), 'sentiment_distribution': sentiment_distribution, 'sentiment_counts': sentiment_counts, 'sentiment_trend': self._assess_sentiment_trend(sentiment_distribution), 'detailed_sentiments': detailed_sentiments[:50] # Limit output } def extract_common_themes( self, reviews: List[Dict[str, Any]], min_mentions: int = 3 ) -> Dict[str, Any]: """ Extract frequently mentioned themes and topics. Args: reviews: List of review dicts min_mentions: Minimum mentions to be considered common Returns: Common themes analysis """ # Extract all words from reviews all_words = [] all_phrases = [] for review in reviews: text = review.get('text', '').lower() # Clean text text = re.sub(r'[^\w\s]', ' ', text) words = text.split() # Filter out common words stop_words = { 'the', 'and', 'for', 'with', 'this', 'that', 'from', 'have', 'app', 'apps', 'very', 'really', 'just', 'but', 'not', 'you' } words = [w for w in words if w not in stop_words and len(w) > 3] all_words.extend(words) # Extract 2-3 word phrases for i in range(len(words) - 1): phrase = f"{words[i]} {words[i+1]}" all_phrases.append(phrase) # Count frequency word_freq = Counter(all_words) phrase_freq = Counter(all_phrases) # Filter by min_mentions common_words = [ {'word': word, 'mentions': count} for word, count in word_freq.most_common(30) if count >= min_mentions ] common_phrases = [ {'phrase': phrase, 'mentions': count} for phrase, count in phrase_freq.most_common(20) if count >= min_mentions ] # Categorize themes themes = self._categorize_themes(common_words, common_phrases) return { 'common_words': common_words, 'common_phrases': common_phrases, 'identified_themes': themes, 'insights': self._generate_theme_insights(themes) } def identify_issues( self, reviews: List[Dict[str, Any]], rating_threshold: int = 3 ) -> Dict[str, Any]: """ Identify bugs, crashes, and other issues from reviews. Args: reviews: List of review dicts rating_threshold: Only analyze reviews at or below this rating Returns: Issue identification report """ issues = [] for review in reviews: rating = review.get('rating', 5) if rating > rating_threshold: continue text = review.get('text', '').lower() # Check for issue keywords mentioned_issues = [] for keyword in self.ISSUE_KEYWORDS: if keyword in text: mentioned_issues.append(keyword) if mentioned_issues: issues.append({ 'review_id': review.get('id', ''), 'rating': rating, 'date': review.get('date', ''), 'issue_keywords': mentioned_issues, 'text': text[:200] + '...' if len(text) > 200 else text }) # Group by issue type issue_frequency = Counter() for issue in issues: for keyword in issue['issue_keywords']: issue_frequency[keyword] += 1 # Categorize issues categorized_issues = self._categorize_issues(issues) # Calculate issue severity severity_scores = self._calculate_issue_severity( categorized_issues, len(reviews) ) return { 'total_issues_found': len(issues), 'issue_frequency': dict(issue_frequency.most_common(15)), 'categorized_issues': categorized_issues, 'severity_scores': severity_scores, 'top_issues': self._rank_issues_by_severity(severity_scores), 'recommendations': self._generate_issue_recommendations( categorized_issues, severity_scores ) } def find_feature_requests( self, reviews: List[Dict[str, Any]] ) -> Dict[str, Any]: """ Extract feature requests and desired improvements. Args: reviews: List of review dicts Returns: Feature request analysis """ feature_requests = [] for review in reviews: text = review.get('text', '').lower() rating = review.get('rating', 3) # Check for feature request indicators is_feature_request = any( keyword in text for keyword in self.FEATURE_REQUEST_KEYWORDS ) if is_feature_request: # Extract the specific request request_text = self._extract_feature_request_text(text) feature_requests.append({ 'review_id': review.get('id', ''), 'rating': rating, 'date': review.get('date', ''), 'request_text': request_text, 'full_review': text[:200] + '...' if len(text) > 200 else text }) # Cluster similar requests clustered_requests = self._cluster_feature_requests(feature_requests) # Prioritize based on frequency and rating context prioritized_requests = self._prioritize_feature_requests(clustered_requests) return { 'total_feature_requests': len(feature_requests), 'clustered_requests': clustered_requests, 'prioritized_requests': prioritized_requests, 'implementation_recommendations': self._generate_feature_recommendations( prioritized_requests ) } def track_sentiment_trends( self, reviews_by_period: Dict[str, List[Dict[str, Any]]] ) -> Dict[str, Any]: """ Track sentiment changes over time. Args: reviews_by_period: Dict of period_name: reviews Returns: Trend analysis """ trends = [] for period, reviews in reviews_by_period.items(): sentiment = self.analyze_sentiment(reviews) trends.append({ 'period': period, 'total_reviews': len(reviews), 'average_rating': sentiment['average_rating'], 'positive_percentage': sentiment['sentiment_distribution']['positive'], 'negative_percentage': sentiment['sentiment_distribution']['negative'] }) # Calculate trend direction if len(trends) >= 2: first_period = trends[0] last_period = trends[-1] rating_change = last_period['average_rating'] - first_period['average_rating'] sentiment_change = last_period['positive_percentage'] - first_period['positive_percentage'] trend_direction = self._determine_trend_direction( rating_change, sentiment_change ) else: trend_direction = 'insufficient_data' return { 'periods_analyzed': len(trends), 'trend_data': trends, 'trend_direction': trend_direction, 'insights': self._generate_trend_insights(trends, trend_direction) } def generate_response_templates( self, issue_category: str ) -> List[Dict[str, str]]: """ Generate response templates for common review scenarios. Args: issue_category: Category of issue ('crash', 'feature_request', 'positive', etc.) Returns: Response templates """ templates = { 'crash': [ { 'scenario': 'App crash reported', 'template': "Thank you for bringing this to our attention. We're sorry you experienced a crash. " "Our team is investigating this issue. Could you please share more details about when " "this occurred (device model, iOS/Android version) by contacting support@[company].com? " "We're committed to fixing this quickly." }, { 'scenario': 'Crash already fixed', 'template': "Thank you for your feedback. We've identified and fixed this crash issue in version [X.X]. " "Please update to the latest version. If the problem persists, please reach out to " "support@[company].com and we'll help you directly." } ], 'bug': [ { 'scenario': 'Bug reported', 'template': "Thanks for reporting this bug. We take these issues seriously. Our team is looking into it " "and we'll have a fix in an upcoming update. We appreciate your patience and will notify you " "when it's resolved." } ], 'feature_request': [ { 'scenario': 'Feature request received', 'template': "Thank you for this suggestion! We're always looking to improve [app_name]. We've added your " "request to our roadmap and will consider it for a future update. Follow us @[social] for " "updates on new features." }, { 'scenario': 'Feature already planned', 'template': "Great news! This feature is already on our roadmap and we're working on it. Stay tuned for " "updates in the coming months. Thanks for your feedback!" } ], 'positive': [ { 'scenario': 'Positive review', 'template': "Thank you so much for your kind words! We're thrilled that you're enjoying [app_name]. " "Reviews like yours motivate our team to keep improving. If you ever have suggestions, " "we'd love to hear them!" } ], 'negative_general': [ { 'scenario': 'General complaint', 'template': "We're sorry to hear you're not satisfied with your experience. We'd like to make this right. " "Please contact us at support@[company].com so we can understand the issue better and help " "you directly. Thank you for giving us a chance to improve." } ] } return templates.get(issue_category, templates['negative_general']) def _calculate_sentiment_score(self, text: str, rating: int) -> float: """Calculate sentiment score (-1 to 1).""" # Start with rating-based score rating_score = (rating - 3) / 2 # Convert 1-5 to -1 to 1 # Adjust based on text sentiment positive_count = sum(1 for keyword in self.POSITIVE_KEYWORDS if keyword in text) negative_count = sum(1 for keyword in self.NEGATIVE_KEYWORDS if keyword in text) text_score = (positive_count - negative_count) / 10 # Normalize # Weighted average (60% rating, 40% text) final_score = (rating_score * 0.6) + (text_score * 0.4) return max(min(final_score, 1.0), -1.0) def _categorize_sentiment(self, score: float) -> str: """Categorize sentiment score.""" if score > 0.3: return 'positive' elif score < -0.3: return 'negative' else: return 'neutral' def _assess_sentiment_trend(self, distribution: Dict[str, float]) -> str: """Assess overall sentiment trend.""" positive = distribution['positive'] negative = distribution['negative'] if positive > 70: return 'very_positive' elif positive > 50: return 'positive' elif negative > 30: return 'concerning' elif negative > 50: return 'critical' else: return 'mixed' def _categorize_themes( self, common_words: List[Dict[str, Any]], common_phrases: List[Dict[str, Any]] ) -> Dict[str, List[str]]: """Categorize themes from words and phrases.""" themes = { 'features': [], 'performance': [], 'usability': [], 'support': [], 'pricing': [] } # Keywords for each category feature_keywords = {'feature', 'functionality', 'option', 'tool'} performance_keywords = {'fast', 'slow', 'crash', 'lag', 'speed', 'performance'} usability_keywords = {'easy', 'difficult', 'intuitive', 'confusing', 'interface', 'design'} support_keywords = {'support', 'help', 'customer', 'service', 'response'} pricing_keywords = {'price', 'cost', 'expensive', 'cheap', 'subscription', 'free'} for word_data in common_words: word = word_data['word'] if any(kw in word for kw in feature_keywords): themes['features'].append(word) elif any(kw in word for kw in performance_keywords): themes['performance'].append(word) elif any(kw in word for kw in usability_keywords): themes['usability'].append(word) elif any(kw in word for kw in support_keywords): themes['support'].append(word) elif any(kw in word for kw in pricing_keywords): themes['pricing'].append(word) return {k: v for k, v in themes.items() if v} # Remove empty categories def _generate_theme_insights(self, themes: Dict[str, List[str]]) -> List[str]: """Generate insights from themes.""" insights = [] for category, keywords in themes.items(): if keywords: insights.append( f"{category.title()}: Users frequently mention {', '.join(keywords[:3])}" ) return insights[:5] def _categorize_issues(self, issues: List[Dict[str, Any]]) -> Dict[str, List[Dict[str, Any]]]: """Categorize issues by type.""" categories = { 'crashes': [], 'bugs': [], 'performance': [], 'compatibility': [] } for issue in issues: keywords = issue['issue_keywords'] if 'crash' in keywords or 'freezes' in keywords: categories['crashes'].append(issue) elif 'bug' in keywords or 'error' in keywords or 'broken' in keywords: categories['bugs'].append(issue) elif 'slow' in keywords or 'laggy' in keywords: categories['performance'].append(issue) else: categories['compatibility'].append(issue) return {k: v for k, v in categories.items() if v} def _calculate_issue_severity( self, categorized_issues: Dict[str, List[Dict[str, Any]]], total_reviews: int ) -> Dict[str, Dict[str, Any]]: """Calculate severity scores for each issue category.""" severity_scores = {} for category, issues in categorized_issues.items(): count = len(issues) percentage = (count / total_reviews) * 100 if total_reviews > 0 else 0 # Calculate average rating of affected reviews avg_rating = sum(i['rating'] for i in issues) / count if count > 0 else 0 # Severity score (0-100) severity = min((percentage * 10) + ((5 - avg_rating) * 10), 100) severity_scores[category] = { 'count': count, 'percentage': round(percentage, 2), 'average_rating': round(avg_rating, 2), 'severity_score': round(severity, 1), 'priority': 'critical' if severity > 70 else ('high' if severity > 40 else 'medium') } return severity_scores def _rank_issues_by_severity( self, severity_scores: Dict[str, Dict[str, Any]] ) -> List[Dict[str, Any]]: """Rank issues by severity score.""" ranked = sorted( [{'category': cat, **data} for cat, data in severity_scores.items()], key=lambda x: x['severity_score'], reverse=True ) return ranked def _generate_issue_recommendations( self, categorized_issues: Dict[str, List[Dict[str, Any]]], severity_scores: Dict[str, Dict[str, Any]] ) -> List[str]: """Generate recommendations for addressing issues.""" recommendations = [] for category, score_data in severity_scores.items(): if score_data['priority'] == 'critical': recommendations.append( f"URGENT: Address {category} issues immediately - affecting {score_data['percentage']}% of reviews" ) elif score_data['priority'] == 'high': recommendations.append( f"HIGH PRIORITY: Focus on {category} issues in next update" ) return recommendations def _extract_feature_request_text(self, text: str) -> str: """Extract the specific feature request from review text.""" # Simple extraction - find sentence with feature request keywords sentences = text.split('.') for sentence in sentences: if any(keyword in sentence for keyword in self.FEATURE_REQUEST_KEYWORDS): return sentence.strip() return text[:100] # Fallback def _cluster_feature_requests( self, feature_requests: List[Dict[str, Any]] ) -> List[Dict[str, Any]]: """Cluster similar feature requests.""" # Simplified clustering - group by common keywords clusters = {} for request in feature_requests: text = request['request_text'].lower() # Extract key words words = [w for w in text.split() if len(w) > 4] # Try to find matching cluster matched = False for cluster_key in clusters: if any(word in cluster_key for word in words[:3]): clusters[cluster_key].append(request) matched = True break if not matched and words: cluster_key = ' '.join(words[:2]) clusters[cluster_key] = [request] return [ {'feature_theme': theme, 'request_count': len(requests), 'examples': requests[:3]} for theme, requests in clusters.items() ] def _prioritize_feature_requests( self, clustered_requests: List[Dict[str, Any]] ) -> List[Dict[str, Any]]: """Prioritize feature requests by frequency.""" return sorted( clustered_requests, key=lambda x: x['request_count'], reverse=True )[:10] def _generate_feature_recommendations( self, prioritized_requests: List[Dict[str, Any]] ) -> List[str]: """Generate recommendations for feature requests.""" recommendations = [] if prioritized_requests: top_request = prioritized_requests[0] recommendations.append( f"Most requested feature: {top_request['feature_theme']} " f"({top_request['request_count']} mentions) - consider for next major release" ) if len(prioritized_requests) > 1: recommendations.append( f"Also consider: {prioritized_requests[1]['feature_theme']}" ) return recommendations def _determine_trend_direction( self, rating_change: float, sentiment_change: float ) -> str: """Determine overall trend direction.""" if rating_change > 0.2 and sentiment_change > 5: return 'improving' elif rating_change < -0.2 and sentiment_change < -5: return 'declining' else: return 'stable' def _generate_trend_insights( self, trends: List[Dict[str, Any]], trend_direction: str ) -> List[str]: """Generate insights from trend analysis.""" insights = [] if trend_direction == 'improving': insights.append("Positive trend: User satisfaction is increasing over time") elif trend_direction == 'declining': insights.append("WARNING: User satisfaction is declining - immediate action needed") else: insights.append("Sentiment is stable - maintain current quality") # Review velocity insight if len(trends) >= 2: recent_reviews = trends[-1]['total_reviews'] previous_reviews = trends[-2]['total_reviews'] if recent_reviews > previous_reviews * 1.5: insights.append("Review volume increasing - growing user base or recent controversy") return insights def analyze_reviews( app_name: str, reviews: List[Dict[str, Any]] ) -> Dict[str, Any]: """ Convenience function to perform comprehensive review analysis. Args: app_name: App name reviews: List of review dictionaries Returns: Complete review analysis """ analyzer = ReviewAnalyzer(app_name) return { 'sentiment_analysis': analyzer.analyze_sentiment(reviews), 'common_themes': analyzer.extract_common_themes(reviews), 'issues_identified': analyzer.identify_issues(reviews), 'feature_requests': analyzer.find_feature_requests(reviews) }

Tối ưu App Store — app-store-optimization

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